Mobile User Acquisition Manager (App Campaigns)

IDT idt.net Open · verified Aug 21, 2026

Remote Mexico City AsunciónBogotá +7 Manager Growth Marketing

Mid-level Growth Marketing role at IDT. Remote, Mexico.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Run and refine paid acquisition across Google Ads, Meta, TikTok, Snapchat, Reddit, X and other channels
Help shape channel plans that support user growth targets such as CPI, CPA and ROAS
Trace results from ad view through install, activation and later conversions to guide budgets and optimization
Coordinate creative experiments, including A/B tests, and track how new assets affect campaign results
Turn performance findings into actions while working with design teams on app-specific ad messaging

What you bring

At least three years managing paid campaigns in user acquisition or growth marketing
Direct experience acquiring users for B2C apps
Hands-on use of Meta, TikTok and Snapchat for paid social campaigns
A strong analytical approach that turns campaign data into optimization choices
Fluency in both spoken and written English and Spanish

Who this fits

You’ll suit a hands-on role focused on growing Boss Money and Boss Revolution through testing, analysis and paid media execution. The job is fully remote within LATAM and uses a B2B employment arrangement. Applicants must provide an English CV, and interviews take place in English.

From the employer

IDT (www.idt.net) is a communications and financial services company founded in 1990 and headquartered in New Jersey, US. Today it is an industry leader in prepaid communication and payment services and one of the world’s largest international voice carriers. We are listed on the NYSE, employ over 1500 people across 20+ countries, and have revenues in excess of $1.5 billion.

We are looking for a hands-on User Acquisition Manager to support our marketing team. In this role you will assist in executing and scaling paid campaigns across multiple digital channels, helping grow the user base for two of our flagship apps, Boss Money and Boss Revolution. This is a great opportunity for someone looking to develop their UA skills through smart strategy, continuous testing, and data-driven optimization.

* The interview process will be conducted in English.

Responsibilities:

Support the execution of paid campaigns across multiple channels, including Google Ads, Meta, TikTok, Snapchat, Reddit, X and others, assisting with strategy, setup and daily optimization.
Help develop and execute channel strategies to contribute to user acquisition targets (CPI, CPA, ROAS).
Analyze the full performance funnel from ad impression through install, activation and downstream conversions, connecting paid media inputs to outcomes that inform budget and optimization decisions.
Support creative testing from concept to completion, executing A/B tests and helping establish a structured testing framework.
Monitor and measure creative performance to evaluate how UA optimizations and changes influence results.
Identify areas of improvement by analyzing performance data and converting insights into clear actions.
Support the day-to-day collaboration with designers and creative teams to ensure ad assets are aligned with each app's messaging and audience.
Continuously seek to learn and experiment with new channels, optimization strategies and creative concepts, staying ahead of the latest trends in mobile user acquisition.
Experience or interest in leveraging AI tools to support day-to-day marketing tasks, from creative production and copywriting to campaign workflows and performance analysis.

Requirements:

3+ years managing paid campaigns in a UA or growth role.
B2C App acquisition experience needed.
Hands-on experience with paid social platforms such as Meta, TikTok, and Snapchat.
Strong analytical mindset with the ability to analyze performance data and turn it into clear optimization decisions.
Fluent in English and Spanish; written and spoken.

What we offer:

100% Remote work opportunity for the Latam region!
B2B Employment ($, gross).
Stable job with long-term growth perspective.
Competitive salary with annual performance review.
Really good hardware.
An exciting and challenging job with talented people around.
Continuous learning and career growth opportunities.
Compensation for professional training, seminars, and conferences.
Referral program – get rewarded for helping us grow the team with talented people.
Company-supported English classes to enhance your professional growth.

Please attach CV in English. The interview process will be conducted in English. Only accepting applicants from LATAM.