Marketing Specialist - Money Transfer

IDT idt.net Open · verified Aug 21, 2026

Remote Bogotá AsunciónBuenos Aires +7 Mid-level General Marketing

Mid-level General Marketing role at IDT. Remote, Colombia.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll run lifecycle campaigns through email, SMS, push, and in-app channels
You'll organize the CRM calendar, campaign requests, promo codes, messages, testing, and launches
You'll use customer behavior and transaction data to tailor audiences and improve relevance
You'll partner with CRM, design, and product teams on tests, assets, and business priorities
You'll coordinate BOSS Money community events, including schedules, materials, communications, and offers

What you bring

At least three years in marketing, preferably communications or CRM
A bachelor's degree in marketing, business, communications, or a related discipline
Experience serving B2C customers, plus strong project coordination and collaboration skills
Working knowledge of Braze and experience with mobile apps
Fluent written and spoken English and Spanish

Who this fits

This role suits a bilingual marketer who can manage CRM execution, collaborate across teams, and support community events in the United States. It is fully remote and accepts applicants from LATAM. You must submit your CV and complete the interview process in English, and the engagement is B2B.

From the employer

IDT (www.idt.net) is a communications and financial services company founded in 1990 and headquartered in New Jersey, US. Today it is an industry leader in prepaid communication and payment services and one of the world’s largest international voice carriers. We are listed on the NYSE, employ over 1500 people across 20+ countries, and have revenues in excess of $1.5 billion. We are seeking a bilingual (Spanish/English) Marketing Specialist to manage and execute CRM campaigns that drive acquisition, engagement, retention, and revenue growth for the BOSS Money Transfer business in the USA market. This role will be responsible for managing lifecycle marketing initiatives across email, SMS, push notifications, and in-app messaging, ensuring personalized and high-performing customer experiences. In addition, the marketing specialist will also be responsible for the participation of the brand in community events throughout the United States. * The interview process will be conducted in English.

Responsibilities:

Develop and execute multi-channel CRM campaigns across the customer lifecycle (acquisition, onboarding, engagement, retention, and win-back).
Manage CRM campaigns and calendar for the money transfer business. This requires JIRA creations for campaigns and promo codes, creation of marketing messages in multiple languages, testing of messages, creation of emails and proper follow through to ensure campaigns are launched on time.
Segment audiences based on behavioral, demographic, and transactional data to drive personalization and relevance.
Work closely with the CRM team to plan and launch A/B testing campaigns to improve overall conversions and generate acquisitions and transactions.
Collaborate with the design team to create all visual assets for emails, in apps and other CRM activities.
Work closely with the CRM team to analyze campaign performance to improve messaging, types of campaigns, promotions, etc.
Work closely with product teams and align CRM campaigns with business goals/priorities.
Manage the community event calendar for BOSS Money and prepare all the materials, communications and offers needed for the events.

Requirements:

3+ years of experience in marketing, preferably marketing communications or CRM.
Bachelor’s degree in Marketing, Business, Communications, or related field.
Excellent project management and cross-functional collaboration skills.
Must have B2C experience.
Knowledge of Braze and experience with apps.
Fully bilingual in English / Spanish both written and oral.

What we offer:

100% Remote work opportunity!
B2B Employment ($, gross).
Stable job with long-term growth perspective.
Competitive salary with annual performance review.
Really good hardware.
An exciting and challenging job with talented people around.
Continuous learning and career growth opportunities.
Compensation for professional training, seminars, and conferences.
Referral program – get rewarded for helping us grow the team with talented people.
Company-supported English classes to enhance your professional growth.

Please attach CV in English. The interview process will be conducted in English. Only accepting applicants from LATAM.