B2B Marketing & Sales Enablement Manager (Zendit)

IDT idt.net Open · verified Aug 21, 2026

Hybrid Minsk BarcelonaBelgrade +4 Manager General Marketing

Mid-level General Marketing role at IDT. Minsk.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Attract qualified fintech developers and enterprise buyers through organic, paid, and AI-search channels
Manage HubSpot journeys from landing pages and lead scoring through segmented nurturing and sales handoffs
Create sales decks, battle cards, and launch content while keeping messaging aligned with the product roadmap
Improve zendit.io through SEO, GEO, CRO, analytics, documentation, and thought leadership
Plan trade events, target attendees, and support follow-up with sales before and after each event

What you bring

Bring at least five years of B2B marketing experience, ideally in SaaS, fintech, payments, or API products
Show demand-generation work with measurable return and a clear grasp of the B2B buying journey
Use HubSpot workflows, sequences, and dashboards confidently
Handle LinkedIn/Google Ads, SEO, GEO, advanced Excel or Sheets, Slides, and Canva
Write clearly across email, web, and sales assets, collaborate across teams, and communicate at C1 English proficiency

Who this fits

You’ll suit a hands-on, data-focused marketer who can work closely with Sales, Product, and Engineering while owning execution. The role is listed as hybrid in Minsk, while the offer also mentions remote or on-site work across Belarus and Moldova.

From the employer

Zendit is IDT’s B2B digital payments API platform — enabling mobile top-ups, eSIMs, digital gift cards, and payment services for developers and enterprises worldwide. The product is live, the customer base is growing, and we are now investing in the marketing engine that turns pipeline into revenue.

We are looking for a hands-on B2B Marketing & Sales Enablement Manager who owns the full funnel: attracting qualified traffic, converting it into MQLs, nurturing those leads through the CRM, and arming the sales team with the materials they need to close. You will also steward the Zendit brand, maintain our digital presence, and represent the company at industry events.

This role reports directly to the President of Zendit and works in close collaboration with Sales and Product teams.

Responsibilities:

1. Demand Gen & Lead Management:

Drive traffic across organic, paid (LinkedIn/Google), and AI search (GEO) channels, targeting fintech developers and enterprise buyers.
Own the full HubSpot inbound funnel: landing pages, MQL/SQL handoffs, behavioral lead scoring, and segmented nurture sequences.
Maintain CRM hygiene and report weekly on CAC, MQL volume, conversion rates, and pipeline contribution.

2. Sales Enablement & Launches:

Create and maintain high-impact sales collateral (pitch decks, battle cards, one-pagers) and keep website content aligned with the product roadmap.
Lead end-to-end product launch campaigns, developing messaging and delivering assets across web, email, and sales channels.

3. Website & Brand Awareness:

Own zendit.io: drive SEO/GEO optimization, CRO, and developer documentation updates based on site analytics (GA/Search Console).
Build brand recognition in the digital payments space through thought leadership (blogs, whitepapers, PR) and active management of LinkedIn and developer communities.

4. Trade Events:

Manage end-to-end event logistics (e.g., Money 20/20, MWC), including booth planning, attendee targeting, and post-event lead follow-up.
Equip sales with strategic pre- and post-event briefs.

Requirements:

Experience & Knowledge:

5+ years in B2B marketing, ideally in SaaS, fintech, payments, or an API-first product.
Demonstrated experience running demand-generation campaigns with measurable ROI.
Familiarity with the B2B buyer journey: awareness → MQL → SQL → close → expansion.
Experience marketing to technical or developer audiences is a strong plus.
English proficiency - C1.

Tools & Tech:

Automation: HubSpot expert (workflows, sequences, dashboards).
Acquisition: LinkedIn/Google Ads, SEO, and Generative Engine Optimization (GEO).
Productivity: Advanced Excel/Sheets (pivot tables, VLOOKUP) and Slides; Canva for quick, on-brand designs.

Skills:

Copywriting: Concise, compelling writing across emails, web, and collateral.
Collaboration: Works seamlessly with Sales, Product, and Engineering.
Execution: Strong project management and a highly data-driven mindset (KPI tracking and leadership reporting).

We offer you:

Remote b2b or on-site employment (Belarus-Moldova) work opportunity!
Stable job with long-term growth perspective.
Competitive salary with annual performance review.
Really good hardware.
An exciting and challenging job with talented people around.
Continuous learning and career growth opportunities.
Compensation for professional training, seminars, and conferences.
Referral program – get rewarded for helping us grow the team with talented people.
Company-supported English classes to enhance your professional growth.
More perks for the Minsk and Chisinau office employees.

Zendit is the developer-first B2B payments API from IDT Corporation — enabling seamless mobile top-ups, eSIMs, digital gift cards, and payment services in 150+ markets. Built on IDT’s 30+ years of global payments infrastructure, Zendit gives businesses and developers a single integration to deliver digital value worldwide.

IDT Corporation (NYSE: IDT) employs over 1,800 people across 20+ countries with revenues exceeding $1.5 billion. Our flagship brand Boss Revolution, net2phone, National Retail Solutions, and IDT Express all support IDT’s mission of enabling people to keep in touch and share resources across the globe.