Assistant Professor of Marketing (Digital Marketing)
At a glance
Junior Digital Marketing role at Iabwey. Kalba · full-time.
Pay not stated Digital Marketing salary
growthroles summary, based on the employer's posting.
What you'll do
- Teach marketing strategy and digital subjects, including analytics, social media, consumer behaviour and digital business models
- Build hands-on assessment through live projects, portfolios and certifications, then guide capstones and internships
- Maintain a Scopus Q1 research pipeline and seek external or industry-funded research opportunities
- Improve the Marketing concentration by mapping learning outcomes, running assessment cycles and preparing accreditation evidence
- Develop industry links for guest teaching, placements and applied research, and serve on university committees
What you bring
- A PhD in Marketing or a related field, with a marketing dissertation, from an institution recognised by UAE authorities
- At least one year of university teaching after your PhD, plus evidence of effective teaching in marketing
- A Scopus h-index of five or higher, with your author profile linked in your CV
- Fluent English and working knowledge of programme design, learning outcomes, assessment and accreditation processes
Who this fits
This role suits a marketing academic who can combine digital teaching, applied student work and a continuing research programme. Digital marketing industry experience or evidence of working with industry is preferred; Arabic and a relevant professional certification are assets.
From the employer
The Marketing concentration of our BBA is being rebuilt around digital fluency. We need a faculty member who can teach and research at the intersection of marketing strategy, digital platforms and data, and who can turn the concentration into a recognised pathway for students entering the digital economy. Our promise is that every graduate leaves with evidence of what they can do, not only what they know.
- Principles of Marketing, Consumer Behaviour, Digital Marketing, Social Media Marketing, Marketing Analytics, Digital Business Models and Strategic Marketing. Use capability-based assessment (live projects, certifications, portfolios) and current tools (Google Analytics 4, Google Ads and Meta Ads Manager, SEO/SEM tools, HubSpot or an equivalent CRM/automation platform, social listening tools, and AI-assisted content tools). Supervise capstones and internships.
- Sustain a Scopus Q1 publication pipeline in the discipline; pursue external and industry-funded research.
- Lead the continuous improvement of the Marketing concentration. Map CLOs to programme competencies, run Assurance of Learning cycles, and prepare course files to CAA and AACSB standards.
- Build partnerships for guest lectures, internships and applied research (digital agencies, retailers, e-commerce and tourism operators, and government communication units); serve on College and University committees.
- PhD in Marketing or a closely related field with a marketing dissertation, from an accredited institution recognised by the UAE Ministry of Higher Education and Scientific Research; with a minimum of one year of university teaching experience after the PhD.
- Scopus h-index of 5 or above. Include your Scopus author profile link in the CV.
- Evidence of effective university teaching in the discipline; fluent English (Arabic an asset).
- Candidates with industry experience in marketing, with emphasis on digital marketing are preferable, or candidates with evidence of having collaborated with industry (joint projects, consulting, executive training, internships, advisory work).
- Knowledge of how programmes are developed: writing course and programme learning outcomes, assessment design, competency mapping, study plans.
- Familiar with accreditation (CAA, AACSB, EQUIS, AMBA or ACBSP) and understands how the process works: standards, Assurance of Learning, self-study and evidence files.
- Professional certification in the field is preferable, e.g. Google Digital Marketing / Analytics, Meta Blueprint, HubSpot, Digital Marketing Institute, or equivalent
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