Integrated Marketing Campaign Planner(m / w / d)

Hyundai Motor Europe hyundai-europe.com Open · verified Sep 16, 2026

Offenbach Mid-level Marketing Operations

Mid-level Marketing Operations role at Hyundai Motor Europe. Offenbach.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Lead integrated campaigns from planning through delivery across ATL, BTL, and digital channels
Build campaign assets for film, print, digital, OOH, POS, and other touchpoints
Coordinate production shoots, localization, agencies, markets, internal teams, and Global HQ
Track budgets, resources, and campaign results, then report insights to improve effectiveness
Maintain consistent messaging, product positioning, tonality, and visual identity across markets

What you bring

Have a university degree in marketing or a related field
Bring at least eight years of professional experience, including three to five in ATL or campaign management
Show pan-European campaign planning and execution experience, with digital-first and programmatic expertise
Manage multi-channel production, agencies, projects, stakeholders, budgets, and performance reporting
Communicate and present fluently in English; additional European languages are a plus

Who this fits

You’ll suit a structured, proactive marketer who can connect creative, media, digital, brand, product, strategy, agencies, and markets. The role is based in Offenbach, Germany, with flexible hours and a hybrid working policy. English is required, while additional European languages are helpful.

From the employer

Purpose of the Job

Play a key role in defining the market position of a product or brand, within the context of the overall product strategy, by conducting competitor analysis and market research, working with the sales team, and driving marketing initiatives to support product or brand awareness and sales. In addition to taking the product to market, this role ensures that the product meets the needs of the market and that data and research gained in the marketplace shape future product direction. Articulate the product and feature benefits and translate them into customer messaging. Give product demonstrations at trade shows and in webinars, deliver presentations, and create marketing collateral. Support bringing the product to market, driving adoption and equipping the sales team with the knowledge and tools to be successful.

Role Summary:

Drive impactful 360° campaigns across Europe. As our new Integrated Marketing Campaign Planner (m/w/d), you lead the planning, production, and operational execution of integrated marketing campaigns across ATL, BTL and digital channels. Working closely with internal stakeholders, agencies, and Global HQ, you ensure consistent messaging, strong market relevance, and seamless campaign deployment across European markets.

We want you to:

Lead pan-European 360° campaign planning, production, and operational execution across ATL, BTL and digital channels
Develop and manage campaign assets across Film, Print, Digital, OOH, POS, and other communication touchpoints
Create integrated campaign concepts with a strong digital-first and programmatic advertising mindset
Collaborate closely with Media, Digital, Brand Experience, Product, and Strategy teams to ensure aligned communication planning
Coordinate and lead production shoots as well as campaign localization across European markets
Manage campaign budgets, cost tracking, and resource allocation throughout all project phases
Steer and brief creative agencies to deliver innovative and high-impact campaigns
Ensure consistency in campaign messaging, tonality, product positioning, and visual identity across all channels
Align closely with Global HQ on campaign deployment, localization, and communication priorities
Develop campaign ad-kits and support markets throughout the localization process
Monitor campaign performance and provide actionable insights and reporting to optimize effectiveness
Support management presentations, ad hoc requests, and cross-functional communication initiatives

About you:

University degree in Marketing or a related field
Minimum 8 years of professional experience, including at least 3-5 years in ATL or Campaign Management roles
Strong experience in pan-European 360° campaign planning and execution
Solid understanding of digital-first marketing and programmatic advertising strategies
Experience managing campaign production across multiple channels and formats
Strong project management, organizational, and stakeholder management skills
Experience working with agencies, production partners, and multi-market environments
Analytical mindset with experience in campaign reporting and performance tracking
Strong communication and presentation skills with a structured, proactive working style
Creative thinker with a strong sense for integrated marketing and brand consistency
Fluent in English; additional European languages are a plus

Rewards and Benefits

A competitive salary and benefits package
Flexible working hours and a hybrid working policy
Continued learning and professional development
Car sharing and lease mobility program
Complimentary daily lunch at our canteen and subsidized breakfast options
Complimentary fitness facility and the opportunity to join various sporting clubs
Highly international working environment