Marketing Intern (AI Social App)
Entry-level General Marketing role at Hyphen Connect Limited. Hong Kong.
Growth Roles summary, based on the employer's posting.
What you'll do
- Create weekly Instagram, Threads, and TikTok posts about AI, psychology, and dating
- Organize and run one or two campus events each semester, from mixers to relationship wellness workshops
- Use campus-specific referral ideas and growth tactics to increase app registrations
- Coordinate regional campaigns with ambassadors at other universities while serving as the app’s campus contact
- Collect Hong Kong student feedback and market signals, then report monthly downloads, attendance, and engagement to leaders
What you bring
- Current enrollment in an undergraduate program at a Hong Kong university
- An active social presence plus the ability to produce engaging multimedia
- An outgoing style and confidence networking with student groups or addressing large audiences
- Independence, deadline discipline, and the ability to manage a semester budget with limited supervision
- Curiosity about AI, psychology, and social wellness, along with a collaborative approach to healthier dating
Who this fits
This role suits you if you are a Hong Kong university student who enjoys public-facing campus work, content creation, and student networking. You should be comfortable working independently while contributing ideas with other ambassadors. Plan for approximately five hours each week, with extra flexibility during busy campus event periods.
From the employer
As a Campus Brand Ambassador, you will serve as the primary link between a high-growth AI tech startup and the university community. Your mission is to revolutionize how students connect by merging psychological insights with cutting-edge technology.
Job Description
- Produce and curate weekly social media content (Instagram, Threads, TikTok) that highlights the intersection of AI, psychology, and modern dating.
- Plan, promote, and execute 1-2 high-impact events per semester, such as AI-powered mixers or educational workshops on relationship wellness.
- Drive platform sign-ups through personalized referral codes and creative "growth hacking" tactics tailored to your specific campus culture.
- Partner with ambassadors from other universities to launch large-scale regional marketing campaigns and digital initiatives.
- Act as a visible brand representative, fostering a positive and empowered dating culture while providing on-campus support for app-related queries.
- Gather and synthesize student feedback and local market trends to help the product team refine features for the Hong Kong demographic.
- Track and report monthly metrics, including app download rates, event attendance, and engagement levels, directly to the leadership team.
Requirements
- Must be currently enrolled in an undergraduate program at a university in Hong Kong.
- Maintain a strong and active social media presence with a demonstrated ability to create engaging multimedia content.
- Possess an outgoing, charismatic personality with the confidence to network with student organizations and present to large groups.
- A genuine curiosity about how artificial intelligence and psychological frameworks can improve human compatibility and social wellness.
- Ability to work independently, manage a semester-based budget, and meet deadlines with minimal supervision.
- A team player who enjoys brainstorming with others and contributing to a shared goal of building a healthier dating ecosystem.
- Ability to dedicate approximately 5 hours per week, with flexibility to scale efforts during peak campus event seasons.
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