Ecosystem Marketing Manager & Event Lead

Hyphen Connect Limited Open · verified Aug 21, 2026

Hong Kong Senior General Marketing

Senior General Marketing role at Hyphen Connect Limited. Hong Kong.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll set the growth plan positioning the Layer 1 network for RWA, stablecoin, and institutional use cases
You'll plan and deliver developer conferences, hackathons, roadshows, demo days, and institutional forums worldwide
You'll build relationships with developers, founders, protocols, venture firms, and other ecosystem stakeholders
You'll align messaging with BD, product, and engineering around capabilities, roadmap points, and partner launches
You'll measure developer engagement, partner activity, and event returns, then adjust programs using the findings

What you bring

Bring at least five years in ecosystem marketing, community growth, partnerships, or events across Web3, fintech, or high-growth tech
Understand Layer 1 and Layer 2 networks, developer groups, and decentralized-system dynamics
Show results from leading major Web3 events, hackathons, or ecosystem programs
Explain technical ideas clearly to technical, institutional, and broader audiences
Work strategically while executing hands-on across engineering, product, BD, and leadership

Who this fits

You’ll suit a strategic operator who can turn technical and institutional value into clear ecosystem stories, while also handling execution in a fast-moving, ambiguous setting. The role involves senior representation at industry events and collaboration across engineering, product, BD, and leadership. Hong Kong is listed as the location, though the location details are marked unknown.

From the employer

We are supporting a well-funded, next-generation Layer 1 blockchain project. The platform is purpose-built for the tokenization and on-chain circulation of real-world assets (RWA) and stablecoins, with a strong focus on institutional adoption.

The team is building infrastructure that bridges traditional Web2 institutions into Web3, expanding on-chain asset diversity, unlocking new yield opportunities, and enabling broader investor participation. Their mission is to help enterprises overcome operational, regulatory, and knowledge barriers, allowing them to deploy assets on-chain in a secure, compliant, and scalable manner. With deep RWA domain expertise and strong technical execution, the team is developing institutional-grade blockchain infrastructure and a comprehensive decentralized ecosystem designed to support large-scale, real-world asset adoption.

We are seeking an Ecosystem Marketing Manager & Event Lead to define and execute our ecosystem growth strategy. This role is designed for a strategic operator who understands how to position a Layer 1 network within the broader Web3 landscape, build meaningful partnerships, and use high-impact events as a catalyst for ecosystem expansion, developer adoption, and institutional engagement.

Responsibilities

Own and execute the ecosystem marketing strategy, positioning the network as a core infrastructure layer for RWA, stablecoins, and institutional use cases.
Design and lead global ecosystem events, including developer conferences, hackathons, roadshows, demo days, and institutional forums, from strategy to execution.
Build and manage relationships with developers, founders, protocols, venture partners, and ecosystem stakeholders to drive long-term network adoption.
Collaborate closely with BD, product, and engineering teams to align ecosystem messaging with protocol capabilities, roadmap milestones, and partner launches.
Develop ecosystem narratives, campaign frameworks, and go-to-market strategies that clearly communicate the network’s technical and institutional value proposition.
Manage external agencies, community partners, and vendors to ensure high-quality execution across events, sponsorships, and ecosystem initiatives.
Track and analyze ecosystem growth metrics (developer engagement, partner activity, event ROI) and iterate strategies based on data-driven insights.
Represent the project at major industry conferences and ecosystem events as a senior ecosystem spokesperson.

Professional Profile

5+ years of experience in ecosystem marketing, community growth, partnerships, or event leadership within Web3, fintech, or high-growth technology environments.
Strong understanding of Layer 1 / Layer 2 ecosystems, developer communities, and the dynamics of decentralized networks.
Proven experience leading large-scale Web3 events, hackathons, or ecosystem programs with measurable impact.
Exceptional communication skills, with the ability to translate complex technical concepts into clear, compelling narratives for diverse audiences.
Strategic thinker with hands-on execution ability, comfortable operating in fast-moving, ambiguous environments.
Experience working cross-functionally with engineering, product, BD, and leadership teams.

Highly Valued Skills

Existing network across Web3 developers, founders, VC funds, and ecosystem partners.
Experience working with institutional-facing blockchain products or RWA-related initiatives.
Strong project management skills with the ability to manage multiple initiatives simultaneously.
Prior experience scaling early-stage blockchain ecosystems from zero to one.