Digital Marketing Manager - Mandarin Speaking
Los Angeles Full-time Manager Digital Marketing
Mid-level Digital Marketing role at HungryPanda. Los Angeles · full-time · no salary stated · we estimate $76,000–$90,000.
Estimated pay
HungryPanda has not published a salary for this role. The figure below is our estimate, not theirs.
$76,000 – $90,000
What the middle half of mid-level digital marketing roles in Los Angeles paid, among postings that did state a salary.
Worked out from 10 postings that stated pay, median $85,000. Last updated Mar 10, 2026.
Role brief
Growth Roles summary, based on the employer's posting.
What you'll do
- Build U.S. digital plans across Xiaohongshu (RED), Instagram, WeChat communities, and other social channels
- Lead the digital marketing team, maintaining strong content production and campaign delivery
- Source and manage KOL/KOC creators, review content, and improve partnership results
- Run integrated campaigns to grow users, engagement, and brand awareness
- Test TikTok and live streaming, using ROI and performance data to refine campaigns
What you bring
- Hold a bachelor’s degree or higher and bring at least two years of digital marketing experience with team leadership
- Show audience-growth results through Xiaohongshu (RED), Instagram, and social media strategy
- Manage KOL/KOC relationships and influencer marketing campaigns
- Turn campaign data into practical marketing strategy decisions
- Use English and Chinese fluently, communicate across cultures, and understand U.S. Chinese communities and relevant consumer behavior
Who this fits
You’ll suit this role if you can lead digital marketing while executing across Chinese and broader social channels. You should understand the Chinese community in the U.S., including international students and Chinese families. The full-time position is listed in Los Angeles and calls for self-directed execution across multiple projects in a fast-moving setting.
From the employer
Responsibilities
1. Develop and execute digital marketing strategies for the U.S. market across Xiaohongshu (RED), Instagram, WeChat communities, and other social media channels.
2. Lead and manage the Digital Marketing team to ensure high-quality content production and campaign execution.
3. Build and manage KOL/KOC partnerships, including creator sourcing, collaboration, content review, and performance optimization.
4. Plan and execute integrated marketing campaigns to drive user acquisition, engagement, and brand awareness.
5. Explore and test emerging marketing channels such as TikTok and live streaming, optimizing campaigns based on ROI and performance data.
6. Partner with the Local Marketing team to drive online-to-offline user growth initiatives.
7. Analyze campaign performance and provide actionable insights to continuously improve marketing effectiveness and support brand partnership projects.
Qualifications
1. Bachelor's degree or above.
2. 2+ years of experience in digital marketing with prior team management experience.
3. Experience in internet, food delivery, e-commerce, or consumer brands is preferred.
4. Strong understanding of Xiaohongshu (RED), Instagram, and social media growth strategies, with proven experience driving audience growth.
5. Experience managing KOL/KOC partnerships and influencer marketing campaigns.
6. Strong analytical skills with the ability to translate data into actionable marketing strategies.
7. Fluent in both English and Chinese, with excellent cross-cultural communication skills.
8. Familiar with the Chinese community in the U.S. and consumer behavior of international students and Chinese families.
9. Self-motivated, execution-oriented, and able to manage multiple projects in a fast-paced environment.
1. Develop and execute digital marketing strategies for the U.S. market across Xiaohongshu (RED), Instagram, WeChat communities, and other social media channels.
2. Lead and manage the Digital Marketing team to ensure high-quality content production and campaign execution.
3. Build and manage KOL/KOC partnerships, including creator sourcing, collaboration, content review, and performance optimization.
4. Plan and execute integrated marketing campaigns to drive user acquisition, engagement, and brand awareness.
5. Explore and test emerging marketing channels such as TikTok and live streaming, optimizing campaigns based on ROI and performance data.
6. Partner with the Local Marketing team to drive online-to-offline user growth initiatives.
7. Analyze campaign performance and provide actionable insights to continuously improve marketing effectiveness and support brand partnership projects.
Qualifications
1. Bachelor's degree or above.
2. 2+ years of experience in digital marketing with prior team management experience.
3. Experience in internet, food delivery, e-commerce, or consumer brands is preferred.
4. Strong understanding of Xiaohongshu (RED), Instagram, and social media growth strategies, with proven experience driving audience growth.
5. Experience managing KOL/KOC partnerships and influencer marketing campaigns.
6. Strong analytical skills with the ability to translate data into actionable marketing strategies.
7. Fluent in both English and Chinese, with excellent cross-cultural communication skills.
8. Familiar with the Chinese community in the U.S. and consumer behavior of international students and Chinese families.
9. Self-motivated, execution-oriented, and able to manage multiple projects in a fast-paced environment.
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