Senior Director of Marketing, Americas

Huda Beauty Open · verified Aug 10, 2026

On-site New York Full-time Director Marketing Leadership

Leadership Marketing Leadership role at Huda Beauty. New York · full-time · $170,000–$240,000 base.

SalaryStated by Huda Beauty

$170,000 – $240,000

Base salary for this role, in USD per year, as published in the posting.

This role, from Huda BeautyOur estimate for the market: $178,750–$275,000

In line with the market median of $212,500 for lead marketing leadership roles in New York.

Worked out from 32 postings that stated pay, median $212,500. Last updated Aug 15, 2026.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Set the US marketing strategy and turn global direction into launch, distribution and pricing plans
Lead product, trade, PR, influencer, visual merchandising and education teams toward growth
Build PR, influencer and media programs, then use ROI findings to refine them
Guide retail education and local visual initiatives, including counters, windows and displays
Use retail, product, market, competitor and consumer insight to improve forecasts and decisions

What you bring

At least twelve years in beauty marketing, including essential US market and makeup experience
A record of building brands and increasing market share
Success using organic beauty influencer activity and media plans to grow awareness
Strong communication, presentation, commercial judgment, influencing and negotiation skills
A self-directed, organized operator who handles detail, speed and uncertainty well

Who this fits

You’ll work onsite in New York in a full-time leadership role, guiding a multifunctional marketing team across the US. The job suits someone who can align local execution with Huda Beauty’s Dubai-based global marketing team while handling fast pace, ambiguity and commercial negotiations.

From the employer

Who We Are: At Huda Beauty, our Vision is to lead in creating a democratized beauty industry where power is given back to people to define, create, and enjoy beauty for themselves! Launched by award-winning beauty powerhouse Huda Kattan in 2013, Huda Beauty is one of the world’s fastest growing beauty brands. As a company, we are fueled by purpose and not profit, this allows us to approach things differently so that we can create products, content, and a community like no other. A lot has changed since our launch in 2013, but something that will forever remain at the core of Huda Beauty is our focus on business excellence and our unwavering passion for kindness!

Summary: The Senior Director of Marketing has responsibility for growing market share and brand awareness across the country. She/He will lead the multi-functional marketing team (product & trade marketing, PR/Influencer marketing, visual merchandising, artistry/education) to achieve this.

The role requires building collaborative partnerships with internal and external partners, including the Huda Beauty HQ Marketing Team based in Dubai, ensuring alignment between the regional and global brand strategy.

Essential Duties and Responsibilities:

Strategy: devise the US marketing strategy based on the global strategy and elaborate concrete action plans across all marketing functions with regards to distribution, product launch support plans, pricing, etc.
Team management: frame, provide guidance and follow up all marketing functions (product & trade marketing, PR/Influencer marketing, visual merchandising, artistry/education)
PR & Influencers: drive US strategy to maximize brand visibility through PR and influencer marketing, based on the global strategy and considering all national market specificities. Work with PR & influencer team on concrete action plan. Track closely ROI to adjust strategy to rapidly changing landscape.
Education: frame and guide the education team to deliver meaningful product education to our own brand BA’s as well as education teams at our retail partners.
Media: elaborate and execute media plans for key launches and bestseller products.
Forecasting: optimize newness forecasting by providing detailed insight and forecasting benchmarks via knowledge of retail performance, past product performance, market data, competitor ranking and consumer insights.
Visual Merchandising: frame and guide the Visual Merchandising team in the development and implementation of local initiatives such as new counter design, counter updates for launches or any retailers’ animation sites, window displays, counter decoration, display units, etc.
Trade: understand trade customers’ requirements to maximize brand inclusion in their activities, and work with commercial team to ensure that exclusives and promotional offers are in place to drive sales at key trading periods.
Analysis: continuously keep track and analyze the ROI on local initiatives and launches and build following decisions according to insights to grow the business.
Collaborate closely with the Global Marketing team (based in Dubai) and feedback local product, consumer and competitive insights to aid global product and campaign development.
Ensure consistency of brand standards across all marketing platforms
Ensure that all launches and activities are managed within the budget and targeted to achieve measurable ROI

Requirements

12+ years of beauty marketing experience. US market & make-up experience is a must with other international markets being a plus
Proven success in building brands and driving market share growth.
Proven success in building brand awareness and love through organic beauty influencer marketing and impactful media plans
Entrepreneur, kind, charismatic, team worker, passionate and driven personality with excellent communication and presentation skills and a strong commercial acumen
Can roll-up sleeves and work in a high-speed environment
Resourceful and generous with their dedication, passion and energy
Self-starter and positive spirit with great ability to influence and negotiate
Ability to multitask, work at pace and with ambiguity and uncertainty
Extremely high degree of attention to detail and organization

Benefits

Monthly “Self Love Days” – at company discretion
Premium Medical/Dental/Vision coverage for employee plus dependents
Monthly coaching sessions with our in-house Success Coach
Employee discounts on all Huda Beauty products
Quarterly product gifting

The pay range for this role is $170k-$240k. Individual compensation will be commensurate with the candidates relevant work experience, skills, qualifications, and location.

Huda Beauty is committed to building diverse and inclusive teams and upholding an equal employment workplace that is free from discrimination. We hire stellar individuals regardless of their race, color, ancestry, religion, gender identity, national origin, sexual orientation, age, marital status, medical conditions, disability, or veteran status. If you need reasonable accommodations at any point in the application or interview process, please let us know.