SVP, Brand Strategy & Communications

HSH hshgroup.com Open · verified Sep 18, 2026

Hong Kong SAR Mid-level Brand Marketing

Mid-level Brand Marketing role at HSH. Hong Kong SAR.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Set the Group’s brand strategy, positioning and story across its portfolio
Govern brand architecture, audience segments and value propositions across hotels, experiences and retail
Lead brand refresh, evolution and repositioning work as the Group’s final strategic authority
Oversee global brand communications covering brand, PR, reputation and executive messaging
Set creative standards and turn strategy into guest experiences, partnerships, events and merchandise

What you bring

Bring at least fifteen years leading brand strategy, communications or related work in luxury hospitality, premium lifestyle or cultural institutions
Show a track record of evolving heritage brands across global markets
Have executive or board-level experience in complex, multi-market organizations
Demonstrate strong narrative, communication and aesthetic leadership
Influence senior stakeholders with a culturally attuned, credible leadership style

Who this fits

You’ll suit a senior brand leader who can guide strategy, communications, creative work and guest experience across markets and functions. The role is based in HSH’s Hong Kong corporate office, with local and international candidates considered.

From the employer

As The Hongkong and Shanghai Hotels (HSH) continues to transform and elevate the global stature of The Peninsula brand, we are seeking an accomplished and seasoned Senior Vice President, Brand Strategy & Communications to serve as the global steward of The Peninsula legacy. You will define, articulate and govern the long term strategic direction, narrative and expression across markets, touchpoints and audiences, ensuring the brand’s heritage, values and ambition are translated into clear storytelling and distinctive, elevated experiences.

Shape the next chapter of an iconic luxury brand, balancing heritage with cultural relevance
Act as Group brand authority across strategy, communications, creative, guest experience, partnerships, events and merchandise
Lead with enterprise wide influence across markets and functions, in close partnership with senior leadership

Key accountabilities

Define and evolve the Group’s brand strategy, positioning and narrative across the portfolio
Own brand architecture, segmentation and value propositions across hotels, experiences, retail and adjacent businesses
Lead major brand refresh, evolution or repositioning initiatives, acting as final authority on strategic brand decisions at Group level
Set and oversee the global brand communications strategy, spanning brand, PR, reputation and executive messaging, excluding corporate communications
Ensure clarity and consistency of messaging across markets and channels, partnering with senior stakeholders on complex communications and brand matters
Define global creative direction across visual and verbal identity, and establish standards and governance frameworks that safeguard quality and coherence
Translate brand strategy into guest experience principles and signature moments, guiding journeys across hotels, F&B, wellness, retail and Peninsula owned experiences
Lead strategy and governance for global partnerships, sponsorships, Peninsula led events and merchandise, ensuring each strengthens long term brand equity and relevance

General requirements

Minimum 15 years’ leadership experience in brand strategy, communications or related roles within luxury hospitality, premium lifestyle brands or cultural institutions
Proven track record evolving heritage brands at global scale
Experience operating at executive or board level within complex, multi market organisations
Strong narrative, communication and aesthetic leadership
Ability to influence senior stakeholders and drive alignment across functions
A considered, culturally attuned and credible leadership style, aligned with Peninsula values

We are delighted to receive your resume for further consideration. We anticipate a large number of applications and will communicate directly with suitably qualified applicants. This role is to be based in the Hong Kong corporate office, with consideration given to loca and international candidates.