Retail Marketing Operations & Execution Lead

Hp (Exteu Ac Careersite) Open · verified Aug 17, 2026

Vancouver Full-time Senior Retail Marketing

Senior Retail Marketing role at Hp (Exteu Ac Careersite). Vancouver · full-time · $147,050–$230,850 base.

SalaryStated by Hp (Exteu Ac Careersite)

$147,050 – $230,850

Base salary for this role, in USD per year, as published in the posting.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Turn retailer, shopper, and performance data into actionable growth opportunities
Lead Project Discovery across AI search, ratings and reviews, and digital shelf work
Build retail media plans with account teams and improve investment performance
Create scalable capabilities and test technologies for retail marketing
Guide a team and align Media, Insights, Category, Creative, and Sales groups

What you bring

At least eight years in retail marketing, digital marketing, eCommerce, retail media, or analytics
Strong knowledge of retailer ecosystems, shopper behavior, and omnichannel marketing
Experience directing retail media, digital innovation, or AI-based marketing work
Ability to turn data into business guidance and measurable results
Background managing cross-functional stakeholders and developing high-performing teams

Who this fits

You’ll suit a senior marketing leader who can connect retail data, shopper behavior, discoverability, and media investment to growth decisions. You’ll work with North American retail partners and lead a team while coordinating across marketing, category, creative, insights, and sales groups. The role is full-time and based in Vancouver, United States of America.

From the employer

Retail Marketing Operations & Execution Lead

Description -

Role Overview

The Manager, Retail Intelligence, Media & Discoverability leads the development of data-driven retail marketing capabilities that help shoppers discover, evaluate and choose HP products across retailer ecosystems. This role combines retailer and shopper intelligence, AI-powered discoverability, retail media and digital innovation to identify growth opportunities and improve marketing performance across North America's largest retail partners.

Key Responsibilities

Retail Intelligence & Growth

Translate retailer, shopper and performance data into actionable growth opportunities.
Develop insights and recommendations that improve retailer performance and marketing effectiveness.
Partner with Retail Growth Leads to identify account-specific opportunities and prioritize investments.

Project Discovery & AI

Lead Project Discovery and develop capabilities that improve HP's discoverability across AI platforms, retailer search and emerging digital experiences.
Drive initiatives across AI search (GEO), ratings & reviews and digital shelf optimization to increase product visibility and shopper consideration.
Identify and pilot innovative technologies that strengthen HP's retail marketing capabilities.

Retail Media Strategy

Develop retail media strategies and best practices across priority retail partners.
Partner with account teams to build data-driven retail media plans aligned to business objectives.
Measure, optimize and continuously improve retail media performance and investment effectiveness.

Innovation & Capability Development

Build scalable marketing capabilities that can be leveraged across retailers and categories.
Evaluate emerging trends, technologies and shopper behaviors to identify future growth opportunities.
Collaborate with Worldwide Marketing to bring new capabilities and innovation to North America.

Cross-Functional Leadership

Serve as the strategic partner for Retail Growth Leads by providing expertise in data, discoverability and retail media.
Partner with Media, Insights, Category, Creative and Sales teams to deliver integrated retailer growth strategies.
Lead and develop a high-performing team while fostering collaboration across the broader Consumer & Retail Marketing organization.

Qualifications

8+ years of experience in retail marketing, digital marketing, eCommerce, retail media or analytics.
Strong understanding of retailer ecosystems, shopper behavior and omnichannel marketing.
Experience leading retail media strategy, digital innovation or AI-driven marketing initiatives.
Proven ability to translate data into business recommendations and measurable outcomes.
Strong cross-functional leadership and stakeholder management skills.
Experience leading and developing high-performing teams.

The pay range for this role is $147,050 to $230,850 USD annually with additional
opportunities for pay in the form of bonus and/or equity (applies to United
States of America candidates only). Pay varies by work location, job-related
knowledge, skills, and experience.

Benefits:

HP offers a comprehensive benefits package for this position, including:

* Health insurance
* Dental insurance
* Vision insurance
* Long term/short term disability insurance
* Employee assistance program
* Flexible spending account
* Life insurance
* Generous time off policies, including;
* 4-12 weeks fully paid parental leave based on tenure
* 11 paid holidays
* Additional flexible paid vacation and sick leave (US benefits overview
[https://hpbenefits.ce.alight.com/])

The compensation and benefits information is accurate as of the date of this
posting. The Company reserves the right to modify this information at any time,
with or without notice, subject to applicable law.

Job -

Marketing

Schedule -

Full time

Shift -

No shift premium (United States of America)

Travel -

Relocation -

Equal Opportunity Employer (EEO) -

HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).

Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.

For more information, review HP’s EEO Policy or read about your rights as an applicant under the law here: “Know Your Rights: Workplace Discrimination is Illegal"