Senior Planner, Paid Social
Horizonmedia Open · verified Sep 21, 2026 At a glance
Senior Paid Social role at Horizonmedia. New York · full-time · $66,300–$85,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Build paid social proposals, media plans, objectives and strategy decks for active client accounts
- Set up, traffic and QA paid social campaigns, including creative, tracking tags, insertion orders and delivery details
- Track daily pacing, optimize campaigns and turn performance data into client recommendations
- Coordinate timelines with client teams, internal partners and vendors while maintaining status documents and deliverable calendars
- Train junior planners and contribute to interviews, team projects and paid social learning sessions
What you bring
- At least two years of paid social media experience, including Facebook and Instagram ad buying
- Working ability with Microsoft Excel and PowerPoint, plus comfort handling large data sets and budgets
- Understanding of marketing, analytics, social targeting and retargeting concepts
- Strong communication, organization and time management across multiple deadlines and deliverables
Who this fits
You’ll suit a senior paid social planning role that combines campaign execution, reporting, partner communication and junior-team development. The position is based in New York and is full time. The stated base salary range is $66,300 to $85,000 per year.
From the employer
Job Description
Who We Are
Horizon Media, founded in 1989 by Bill Koenigsberg, is recognized as one of the most innovative marketing and advertising firms. We are headquartered in New York City, with offices in Los Angeles and Toronto. A leader in driving business solutions for marketers, Horizon is known for its highly personal approach to client service. Renowned for its incredible culture, Horizon is consistently named to all the prestigious annual Best Places to Work lists published by Fortune, AdAge, Crain’s New York Business and Los Angeles Business Journal. Together we are building a place of belonging.
At Horizon, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together.
Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow.
What You’ll Do
Social Media Planning – 25%
Develop proposals for paid social media campaigns across active client roster
Create and present media specific documents such as RFPs, media plans, objectives and strategies decks, and other related functions
Responsible for analyzing proposals and partner negotiations
Maintain vendor meeting communication, updating internal weekly and monthly status documents, and maintaining team deliverables calendars
Campaign Management/Execution – 20%
Maintain thorough knowledge in all internal buying and reporting tools, including platform interfaces and native tools for application/analysis into competitive landscape, target digital consumption support, plan development and reporting
Support in measurement planning and pixel generation and third-party ad tracking needs with manager direction
Traffic plan assets such as creative and required tracking tags
Creates campaign post launch information such as screenshots, links and placement information to demonstrate proof of placement for clients
Generate insertion orders within internal systems tool to reserve advertising space and is responsible for accuracy of plan details and confirmation of delivery ensuring proper protocol
Responsible for the setup of client Paid Social campaign
Relationship Development – 20%
Anticipates and fields requests and questions from internal teams and/or clients with minimal
oversight
Own and maintain active communication with internal client roster teams to manage timelines and cross-collaborative meetings
Work closely to partner and build relationships with other internal teams (e.g. Analytics, Digital, etc.)
Participate in larger team projects with direct oversight from Supervisor
Contribute to junior team member(s) development (training Assistant Planners and Planners)
Participate in the interview process for Assistant/Planner roles
Reporting – 15%
Monitor pacing and optimizations of active social campaigns across client roster daily
Generate high level performance insights and recommendations relative to active client campaigns in tandem with manager
Manage client roster reporting on campaign performance and proactively communicate any issues to internal team, managers, when necessary
Social Strategy & Buying Oversight – 10%
Engage in new & emerging opportunities and applications in paid social media environments, and appropriately apply that knowledge
Take ownership of completing and monitoring both internal team and client facing financial tracking documents
Manage and execute Quality Assurance (QA) of tracking functionality and creative units to identify and solve any issues
Provide education on best practices, social media principals, and industry at large
Build campaigns and posts via Paid Social platforms and third-party buying tools with oversight and direction from manager
Learning & Development – 10%
Attend agency learning sessions and vendor meetings
Participate in internal learning and development opportunities (e.g. Facebook Blueprint, Twitter Flight School)
Who You Are
A strong, effective communicator
A problem solver with the ability to develop creative solutions
Detail oriented with strong organizational skills
An effective time manager, comfortable working with multiple timelines and deliverables
Comfortable working within large sets of data and numbers
A helpful team player with business maturity in a professional setting, willing to roll up your sleeves
Takes pride in ownership of work and demonstrates accountability
Able to thrive in an agile, fast-paced environment and seek out feedback proactively
Results and solutions oriented; consistently motivated, proactive, and resourceful
Interested in the media landscape, specifically paid social, with a desire to innovate and keep up with trends
A supporter of and advocate for diversity, equity and inclusion
Preferred Skills & Experience
2+ years previous paid social media experience
Familiarity with marketing principles, analytics and concepts
Experience buying ads on Facebook and Instagram is crucial, additional platforms preferred
Proficiency working within Microsoft Excel and PowerPoint
Exposure to advanced targeting/retargeting tactics in social
Comfort owning and managing budget/investment levels in social media
Certificates, Licenses and Registrations
This role does not require certificates, licenses and/or registrations.
Physical Activity and Work Environment
This role does not require any physical activity.
The statements herein are intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.
Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
Salary Range
$66,300.00 - $85,000.00A successful applicant’s actual base salary may vary based on factors such as individual’s skill sets, experience, training, education, licensure/certifications, and qualifications for the role. As an organization, we take an aptitude and competency-based hiring approach. We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.
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