Paid Media Specialist

H&M Group Open · verified Sep 10, 2026

On-site Kuala Lumpur Full-time Mid-level Paid Media

Mid-level Paid Media role at H&M Group. Kuala Lumpur · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Set market goals, define audiences, and choose channels for local paid media
Run local channels such as Line and KakaoTalk against media plans and allocated budgets
Handle campaign setup, targeting, trafficking, pacing, and ongoing optimization
Review performance data and recommend improvements using local market insights
Prepare updates for weekly, monthly, and quarterly performance reviews

What you bring

A degree in marketing, communications, business, or a related discipline
Two to four years in digital marketing, focused on paid social and local media
Hands-on campaign experience across social, search, or local paid media channels
A structured, analytical approach to reading data and improving results
Strong English communication, with local language ability as an advantage

Who this fits

This role suits a collaborative, detail-focused marketer who can apply global standards while adapting activation to local markets. You’ll work onsite in Kuala Lumpur with the Paid Media Lead, marketing team, agency partners, and other contributors, reporting to the Marketing Manager.

From the employer

WHAT YOU'LL DO

As Paid Media Specialist, you drive effective local media activation by setting goals, defining audiences, and choosing the right channels — ensuring strong campaign execution and continuous optimization.

Set clear goals, define target audiences, and select the most suitable platforms and channels for your markets
Own day-to-day execution of local paid media channels not managed globally (e.g., Line, KakaoTalk, and other market-specific platforms), executing campaigns in line with media plans and budget allocation
Manage campaign setup, targeting, trafficking, pacing, and optimization in collaboration with local media agencies where relevant
Monitor channel performance and proactively suggest optimizations to the Paid Media Lead based on results and local insights
Ensure campaigns are activated in line with global KPI frameworks, best practices, and reporting standards
Provide structured performance updates and input to weekly, monthly, and quarterly reviews

WHO YOU'LL WORK WITH

You'll work closely with the Paid Media Lead, and the broader marketing team, collaborating with media agency partners and cross-functional contributors to ensure aligned and impactful media activation across markets.

This role will be reporting to the Marketing Manager.

WHO YOU ARE

We are looking for people who…

Have a degree in Marketing, Communications, Business, or a related field
Bring 2–4 years of experience in digital marketing, with a strong focus on paid social and local media channels
Have strong knowledge of paid media channels, particularly social media platforms, and experience managing campaigns in social, search, or local paid media
Are analytical and structured, with the ability to interpret data and optimize campaign performance

And people who are…

Strong communicators with high proficiency in English; local language skills are advantageous
Collaborative and detail-oriented, working effectively with internal teams and agency partners
Strategic thinkers with the ability to balance global guidelines with local market nuances
Proactive and results-driven, consistently seeking ways to improve performance and impact

WHO WE ARE

H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.

We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future.

WHY YOU'LL LOVE WORKING HERE

At H&M Group, we are proud to be a vibrant and welcoming company. We offer our colleagues attractive benefits with extensive development opportunities around the globe.

All our colleagues receive a global employee discount, usable on all our H&M Group brands in stores and online. Brands covered by the discount are H&M (Beauty and Move included), COS, Weekday, H&M HOME, & Other Stories, ARKET, Afound. In addition to our global employee discount, all our colleagues are included in our H&M Incentive Program – HIP. You can read more about our H&M Incentive Program here.
In addition to our global benefits, all our local markets offer different competitive perks and benefits. Please note that they may differ between employment type and countries.

JOIN US

Our uniqueness comes from a combination of many things – our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it's our people who make us who we are.

Take the next step in your career together with us. The journey starts here.

If you feel that your experience, skills and ambitions are right for this role, please send your application in English as soon as possible, but no later than 12 July 2026. Due to data policies, we only accept applications through career page.