Digital Paid Media Specialist, EMEA

Henryschein henryschein.com Open · verified Sep 21, 2026

Hybrid Milano Full-time Mid-level Paid Media

At a glance

Mid-level Paid Media role at Henryschein. Milano · full-time.

Pay not stated Paid Media salary

RolePaid Media

SeniorityMid-level

LocationMilano

WorkplaceHybrid

EmploymentFull-time

PostedAug 5, 2026 · 6w ago

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll launch, manage, and refine paid activity across Google Ads, Microsoft Bing Ads, Meta, and other PPC channels
You'll monitor EMEA campaigns each day, adjusting bids, keywords, search terms, ads, targeting, and objectives
You'll lead Shopping campaigns, expand into markets, check feed health, and find growth opportunities
You'll audit regional accounts and turn campaign data into insights, recommendations, and performance reports
You'll support tracking, automation, AI optimisation, HubSpot landing pages, SEO, and testing work

What you bring

You have at least three years of hands-on PPC campaign management, ideally across international or EMEA markets
You can work confidently in Google Ads, Meta Ads, and Microsoft Bing Ads
You understand conversion and audience tracking with Google Analytics and Google Tag Manager
You bring strong analysis and reporting skills, including work with sizeable budgets and multi-country campaigns
You write PPC copy and create assets, communicate fluently in English, and understand landing pages and digital channels

Who this fits

This hybrid, full-time role in Milano suits a mid-level paid media specialist focused on EMEA campaigns. You should be comfortable working across multiple countries, platforms, languages, and performance metrics. Strong spoken and written English is required; other European languages are helpful.

From the employer

💼 Essential Responsibilities:

Setup, manage and optimise paid campaigns across Google Ads, Microsoft (Bing) Ads, Meta Ads and other PPC platforms (such as Programmatic, LinkedIn, etc.)
Conduct daily performance monitoring of the EMEA PPC campaigns & necessary optimisations (including bid strategy, keyword & search term review, ad copy and asset testing, goal and objective, targeting, etc.).
Drive EMEA Shopping Campaigns: manage existing campaigns (including optimisations, analysis, opportunities & trends), and drive Shopping expansion in existing and new markets. Assist in Feed health checks, updates & unlock opportunities with CSS.
Perform regular account audits in EMEA accounts to identify areas for performance improvement.
Analyse campaign data to extract insights, trends, and actionable recommendations for the region.
Create copies and assets for the PPC campaigns in any language needed, with the support of AI tools.
Collaborate with the Analytics team ensuring performance tracking of PPC Campaigns.
Report regularly on key performance metrics (CPC, CTR, ROAS, CPA, Conversion Rate, etc.) and learnings/conclusions of the PPC campaigns, with a vision of scaling best practices in the region.
Support the integration of automation tools and AI-driven optimisation techniques.
Contribute to SEO and website performance discussions where PPC overlaps with broader digital strategy.
Assist in the creation of HubSpot landing pages for PPC Campaigns, including SEO best practices, A/B testing and measurement.

🔍 Desired Qualifications:

Minimum 3+ years of hands-on experience managing PPC campaigns, preferably in an international or EMEA context. Typically, a Bachelor's Degree or global equivalent in Digital Marketing or a related discipline.
Proven proficiency in Google Ads, Meta Ads, Microsoft (Bing Ads).
Excellent understanding of PPC campaigns (types, channels, structures, strategies)
Experience with Google Analytics, Google Tag Manager, and understanding of tracking setup for conversions and audiences.
Excellent analytical skills for data analysis and reporting.
Experience working with large-scale budgets and multi-country campaigns.
Experience with landing page creation in HubSpot or similar platform.
Proficiency in ad copy and asset creation for PPC campaigns.
Knowledge of other digital channels (SEO, Social, Programmatic, Email).
Google Ads Certification is preferred.
Strong English communication skills – written and spoken fluency required. (other European languages is a plus)
Agency experience is an advantage (although not a requirement)

Henry Schein Italy is committed to the principles of equal opportunities in employment in all areas of work that it involves, combating any form of discrimination based on sex, race, skin color, nationality, ethnic or national origin, religion, sexual orientation, marital status, disability, age or other legally protected characteristics.