Specialist, Salesforce Marketing Cloud

Hdks Open · verified Sep 10, 2026

Toronto Full-time Mid-level General Marketing

Mid-level General Marketing role at Hdks. Toronto · full-time · CA$73,500–CA$123,500 base.

SalaryStated by Hdks

CA$73,500 – CA$123,500

Base salary for this role, in CAD per year, as published in the posting.

This role, from HdksOur estimate for the market: CA$67,625–CA$121,969

In line with the market median of CA$93,750 for mid-level general marketing roles in Toronto.

Worked out from 38 postings that stated pay, median CA$93,750. Last updated Sep 6, 2026.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You’ll build and refine automated journeys for customer and broker acquisition, engagement, retention and loyalty
You’ll create campaigns, segments, email templates and workflows with SFMC, AMPScript, SQL, HTML and CSS
You’ll connect Salesforce Marketing Cloud with CRM, Data Cloud and enterprise systems alongside Technology teams
You’ll improve campaign results through testing, analytics, Salesforce Einstein and AI-enabled automation
You’ll protect consent, privacy, deliverability, accessibility and data governance standards while serving as the SFMC expert

What you bring

You have a university degree in marketing, business, computer science, information systems, communications or a related field
You bring at least five years in marketing automation, digital marketing operations and Salesforce Marketing Cloud administration or development
You’ve designed and managed lifecycle and personalization programs, and can turn business needs into technical solutions
You bring strong analytical, communication, collaboration, stakeholder management and project management skills
You understand customer data platforms, marketing technology, AI marketing, deliverability, CASL, PIPEDA, accessibility and governance

Who this fits

You’ll fit a mid-level specialist role focused on Salesforce Marketing Cloud ownership, lifecycle programs and cross-team delivery. The position is based in Toronto, Canada, and experience in insurance or another regulated industry is an asset. Salesforce Marketing Cloud certifications are preferred, including Email Specialist, Administrator, Developer or Consultant credentials

From the employer

The Opportunity

As a strategic contributor and member of the Digital Marketing & Operations team, the Specialist, Salesforce Marketing Cloud is responsible for designing, implementing, and optimizing Definity's marketing automation ecosystem to deliver personalized, data-driven customer and broker experiences. The role serves as the subject matter expert for Salesforce Marketing Cloud, leading customer journey orchestration, marketing automation, segmentation, personalization, data integration, and campaign execution across multiple channels. Working closely with Marketing, Technology, Analytics, CRM, and Distribution teams, the incumbent leverages customer data, marketing technology, and emerging AI capabilities to improve engagement, operational efficiency, customer experience, and business outcomes while ensuring compliance with privacy, accessibility, and deliverability standards.

What to Expect

Lead the design and optimization of automated customer and broker journeys in Salesforce Marketing Cloud, supporting acquisition, engagement, retention and loyalty objectives.
Develop and manage marketing automation solutions, including campaigns, audience segmentation, email templates, workflows and targeted communications using SFMC, AMPScript, SQL, HTML and CSS.
Partner with Technology teams to integrate Salesforce Marketing Cloud with CRM, Data Cloud and enterprise systems to drive personalization and customer insights.
Optimize campaign performance through A/B testing, analytics, Salesforce Einstein capabilities, automation and AI-driven enhancements.
Ensure compliance, deliverability and data governance standards by managing consent preferences, privacy requirements and campaign quality.
Serve as the Salesforce Marketing Cloud subject matter expert, collaborating with stakeholders to implement best practices, deliver solutions and drive continuous improvement.

What you Bring

University Degree in Marketing, Business, Computer Science, Information Systems, Communications or a related discipline.
5+ years of experience in marketing automation, digital marketing operations, and Salesforce Marketing Cloud administration and development; experience designing and managing customer lifecycle and personalization programs.
Salesforce Marketing Cloud certifications preferred, including Email Specialist, Administrator, Developer and/or Consultant certifications.
Salesforce Marketing Cloud certifications preferred, including Email Specialist, Administrator, Developer and/or Consultant certifications.
Strong analytical, problem-solving, communication, collaboration, stakeholder management and project management skills; ability to translate business requirements into technical solutions.
Knowledge of customer data platforms, marketing technology ecosystems, AI-powered marketing capabilities, email deliverability, CASL, PIPEDA, accessibility standards and governance practices; experience in insurance or other regulated industries considered an asset.

Salary Range: $73,500-$123,500