Sr. Manager Brand Marketing & Creative

Hcrw Open · verified Oct 4, 2026

Mississauga Senior Brand Marketing

At a glance

Senior Brand Marketing role at Hcrw. Mississauga · CA$92,500–CA$102,500 base.

SalaryStated by Hcrw

CA$92,500 – CA$102,500

Base salary for this role, in CAD per year, as published in the posting.

RoleBrand Marketing

SenioritySenior

LocationMississauga

Base payCA$92,500–CA$102,500

PostedJul 7, 2026 · 2mo ago

Role brief

growthroles summary, based on the employer's posting.

What you'll do

Put Chartwell’s brand strategy into practice across its marketing channels and customer interactions
Set content priorities and develop stories for awareness, lead generation, education, nurturing and engagement
Direct creative work for advertising, digital, social, print, video, sales enablement and residence marketing
Coordinate creative schedules, project order, quality checks and outside creative partners
Coach the Brand & Creative team and manage its priorities, resources and performance

What you bring

At least eight years in brand, content, creative services, communications or integrated marketing
At least three years leading people, including experience managing multidisciplinary content and creative teams
A track record of setting content strategy and editorial plans
Bilingual fluency in English and French

Who this fits

This senior role suits someone who can lead a team while balancing creative quality with business objectives. It is hybrid, based in either the Mississauga or Montréal office.

From the employer

Please note that this position requires bilingual proficiency in both English and French.

Key Responsibilities

Brand Leadership & Governance

· Execute and activate Chartwell’s brand strategy across marketing channels and customer touchpoints.

· Ensure consistent application of brand positioning, messaging, voice, visual identity, and the Joy is Ageless platform.

· Maintain brand standards and provide guidance to internal teams and external partners.

· Oversee stewardship and optimization of Chartwell’s Unique Selling Framework (USF) program.

Content Strategy & Storytelling

· Lead content strategy, editorial planning, and content development across the customer lifecycle.

· Develop content that supports brand awareness, lead generation, customer education, nurturing, and engagement.

· Create compelling messaging, storytelling, and value proposition frameworks that strengthen customer connection and differentiation.

Creative Services & Production

· Lead creative direction and production across advertising, digital, social, print, video, sales enablement, and residence marketing.

· Manage creative workflows, project prioritization, quality control, and external creative partners.

· Ensure all creative assets are strategically aligned, customer-focused, and on brand.

Performance & Innovation

· Partner with Demand Generation, Conversion Optimization, and Analytics teams to improve content and creative effectiveness.

· Support testing initiatives through creative concepts, messaging variations, and content optimization.

· Identify opportunities to leverage AI and emerging technologies to improve efficiency, personalization, and content scale.

Team Leadership

· Lead and develop the Brand & Creative team.

· Provide coaching in brand marketing, content strategy, storytelling, creative development, and emerging technologies.

· Manage team priorities, resources, and performance to ensure focus on high-value business objectives.

Qualifications

Experience:

· 8–10+ years of experience in brand marketing, content marketing, creative services, communications, or integrated marketing.

· 3–5+ years of people leadership experience.

· Experience managing multidisciplinary content and creative teams.

· Experience leading content strategy and editorial planning.

· Experience working within multi-location, service-based, hospitality, healthcare, real estate, or lifestyle brands.

Skills & Capabilities

· Strong brand management understanding.

· Strong storytelling and content strategy expertise.

· Excellent creative judgment.

· Strong written and verbal communication skills.

· Strong project management and prioritization skills.

· Ability to balance creative quality with business objectives.

· Experience working across multiple stakeholder groups.

Position Details:

Hybrid position based in either the Mississauga or Montréal office.
Salary range: $92,500 to $102,500.

We look forward to speaking with you about this exciting opportunity at Chartwell!