Marketing Manager - Dubai

Hchx Open · verified Sep 10, 2026

On-site Dubai Manager General Marketing

Mid-level General Marketing role at Hchx. Dubai.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Set Al Tayer Motors' broad marketing direction and annual plans across its brands
Build the division's yearly budget and oversee how marketing funds are used
Track plan delivery with customer experience, marketing, brand and sales teams
Use brand reports, market research and competitor checks to guide decisions and improve sales
Coordinate events and protect consistent brand standards across represented marques

What you bring

Hold a master's degree in marketing
Bring five to eight years of experience, including at least five in senior management
Have experience with brand-focused organizations, ideally in luxury or automotive
Membership in a major marketing body such as the American Marketing Association is preferred

Who this fits

You'll suit this role if you can lead marketing and brand work at a senior-management level across automotive or luxury-focused organizations. The position is onsite in Dubai and involves working with local and overseas principals and other external contacts.

From the employer

To define overall marketing strategy and plans of Al Tayer Motors brands, ensuring synergy, consistency and quality in marketing approach and fulfillment of company objectives

Strategic Roles and Responsibilities

Prepare the annual marketing budget for ATM and ensure effective and efficient utilization of the marketing budget for the Division
Define the macro level marketing strategy and facilitate the formulation of strategies for marketing and overall brand management activities for ATM, ensuring results are directly related to the overall business plan of ATM

Functional Roles and Responsibilities
Monitor the implementation of approved marketing plans working with and through the appropriate units within the Customer Experience and Marketing department and in close collaboration with Brand GM
Collaborate with Events Management team for planning and execution of events as necessary
Review identified opportunities to enhance and build stronger brand equity for all brands represented
Monitor overall brand performance within each business unit and work closely with brand/sales managers to ensure that the overall brand performance and image is consistent and in line with company and principle expectations
Ensure that brand guidelines are adhered to as required by the company and principles
Review brand performance reports (Key Business Indicators) and prepare quality analyses to facilitate better sales and to aid decision-making by top management
Obtain market information from mystery shopping and various research activities to keep abreast of competitors activities
Maintain effective working relations and contacts with Principals, key external parties, local and overseas and remain abreast of new developments and approaches relevant to ATM

Qualification & Experience
Master’s Degree in the field of Marketing
Preferably Membership in leading marketing organizations such as American Marketing Association or equivalent
Minimum five to eight years of experience, with at least five years in a Senior Management role
Relevant work experience with/for brand conscious organizations preferably in the luxury or automotive sector