Specialist, Marketing
Hccz Open · verified Sep 21, 2026 At a glance
Mid-level General Marketing role at Hccz. Remote, United Kingdom · full-time.
Pay not stated General Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- You’ll tailor messaging for priority audiences using HR, talent management, and workforce learning trends
- You’ll coordinate local campaign delivery with global marketing, regional stakeholders, and sales partners
- You’ll track program status and results, then use reporting insights to improve performance
- You’ll share campaign learnings and stay current on marketing trends, technologies, and practices
What you bring
- You bring B2B marketing, demand generation, or account-based marketing experience
- You have run B2B campaigns and worked with sales teams to align execution
- You can plan projects, solve problems, manage competing priorities, and work with limited supervision
- You can analyze performance and suggest improvements using Salesforce, HubSpot, Demandbase, or similar tools
- You understand enterprise HR, talent management, or workforce learning and integrated, multi-channel marketing
Who this fits
You’ll suit a mid-level marketer who can coordinate global and local activity for enterprise audiences, including HR, L&D, and technology leaders. The role is hybrid, combining home working with offices in central London, and is based in the United Kingdom.
From the employer
JOB title: Specialist, Marketing Strategy
Description - Also known in the market as Marketing Strategist, Demand Generation Specialist, Account-Based Marketing (ABM) Specialist, B2B Marketing Specialist, Campaign Marketing Specialis.
Pearson Enterprise Learning & Skills empowers businesses, governments, and professional communities with world-class learning, assessment, and workforce development solutions. We help global enterprises plan, assess, and develop talent through AI-driven insights, innovative assessments, and industry-recognized certifications — ensuring that employees are equipped for the evolving demands of the digital economy.
Focusing on enterprise HR, talent management, and learning innovation, we partner with C-suite executives, HR leaders, and L&D professionals to future-proof their workforce. Our comprehensive solutions enable organizations to unlock workforce potential, upskill employees, and build high-performing teams in a competitive global market.
Location and work pattern - This is a hybrid role with the opportunity to work from home as well as from our offices in central London.
Role Overview
As a Specialist, Marketing, you will support the activation, coordination, and optimization of marketing programs for priority audiences and accounts within our Growth Accounts segment. You will work closely with global audience marketing leads, regional stakeholders, and sales partners to execute plans aligned to business priorities, local market needs, and campaign performance goals.
Key Responsibilities
Campaign Planning + Activation
- Leverage knowledge of HR, talent management, and workforce learning trends to develop localized messaging for target audiences.
- Partner closely with global audience marketing leads to execute assigned marketing activities for priority audiences and accounts, ensuring alignment with global strategy, sales priorities, and local market requirements.
Cross-Functional Collaboration & Stakeholder Engagement
Coordinate with global marketing teams and regional stakeholders to adapt global campaign plans for local market needs and support effective execution.
- Contribute to team best practices by sharing learnings and insights from campaign performance
- Maintain organized reporting and visibility into program status and outcomes, leveraging analytics and reporting tools to track performance, uncover insights, and continuously optimize programs.
- Stay ahead of marketing trends, emerging technologies, and industry best practices to continuously enhance our approach.
Performance Measurement & Optimization
- Maintain organized reporting and visibility into program status and outcomes, leveraging analytics and reporting tools to track performance, uncover insights, and continuously optimize programs.
- Stay ahead of marketing trends, emerging technologies, and industry best practices to continuously enhance our approach.
Who You Are
Essential Qualifications & Experience
- Proven experience in B2B marketing, demand generation, or account-based marketing
- Demonstrated experience executing successful B2B marketing campaigns
- Experience working closely with sales teams to build alignment.
- Strong project management and problem-solving skills with an ability to create project plans and manage through seamless execution.
- Analytical mindset, with the ability to track performance, interpret results, and recommend optimizations.
- Ability to proactively manage multiple projects and deliver high-quality work with limited supervision
- Working knowledge of marketing platforms such as Salesforce, HubSpot, Demandbase, or similar
- Industry experience or knowledge of enterprise HR, talent management, workforce learning, or related fields, with experience marketing to enterprise audiences (e.g., HR, L&D, technology leaders)
- Experience executing integrated, multi-channel marketing programs that leverage digital, direct mail, executive events, paid media, content personalization and other relevant channels.
- Experience activating B2B events (industry events, roundtables, etc.) a plus
- Additional languages a plus
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