Marketing HO-HO & SUPPORT-Marketing HO

Hcbt Open · verified Oct 4, 2026

On-site Mumbai Full-time Mid-level General Marketing

At a glance

Mid-level General Marketing role at Hcbt. Mumbai · full-time.

Pay not stated General Marketing salary

RoleGeneral Marketing

SeniorityMid-level

LocationMumbai

WorkplaceOn-site

EmploymentFull-time

PostedJul 10, 2026 · 2mo ago

Role brief

growthroles summary, based on the employer's posting.

What you'll do

Build integrated ATL, BTL, digital, branch, and partner campaigns for awareness, leads, acquisition, and portfolio growth
Run acquisition and lifecycle programs that improve conversion, retention, engagement, and cross-sell opportunities
Use customer insights to target D2C campaigns across WhatsApp, SMS, email, mobile app, and website
Improve websites and landing pages, create SEO content, manage communication journeys, and apply AI marketing solutions
Track campaign results, customer behavior, ROI, and business impact while managing collateral, launches, stakeholders, budgets, and compliance

What you bring

Hands-on strength across product marketing, D2C and lifecycle programs, segmentation, and lead conversion
Experience with digital, branch, regional, ATL, BTL, and partner marketing execution
Ability to use marketing analytics, manage agencies and stakeholders, and coordinate project delivery
Capability to produce customer communications, sales enablement materials, and AI-assisted creative content

Who this fits

You’ll suit a mid-level marketer who can move between product marketing, digital campaigns, lifecycle work, branch activity, and customer communications. The role is based onsite in Mumbai and involves close coordination with Product, Sales, Analytics, Brand, Compliance, Legal, Technology, Operations, regional teams, and agencies.

From the employer

Key Responsibilities

Develop and execute integrated marketing strategies across ATL, BTL, digital, branch, and partner channels to drive product awareness, lead generation, customer acquisition, and portfolio growth.
Build and manage customer acquisition and lifecycle marketing programs focused on lead generation, conversion, retention, engagement, and cross-sell opportunities.
Lead Direct-to-Customer (D2C) marketing initiatives by leveraging customer insights and analytics to run targeted campaigns across WhatsApp, SMS, Email, Mobile App, Website, and other digital channels.
Drive digital marketing initiatives including website optimization, landing page development, SEO-led content, customer communication journeys, and AI-powered marketing solutions.
Monitor campaign performance, customer behaviour, marketing ROI, and business impact to continuously optimize strategies and marketing investments.
Create compelling product communication and marketing collateral such as brochures, leaflets, posters, presentations, branch branding, videos, sales enablement tools, and AI-generated creative assets.
Lead customer communication across online and offline touchpoints, ensuring consistency of messaging and adherence to regulatory, legal, and compliance requirements.
Plan and execute on-ground marketing programs including branch branding, kiosks, exhibitions, local area marketing activities, regional campaigns, and partner activations to strengthen market presence and drive walk-ins.
Support product launches, internal communication initiatives, leadership presentations, and sales enablement programs through impactful marketing strategies and business insights.
Collaborate closely with Product, Sales, Analytics, Brand, Compliance, Legal, Technology, Operations, Regional Marketing teams, and external agencies to ensure seamless planning and execution.
Drive strong governance across marketing initiatives by managing stakeholders, timelines, budgets, compliance requirements, and regional execution priorities.
Own the end-to-end product marketing charter for Retail Asset businesses, ensuring alignment with strategic business objectives and growth ambitions.

Core Skills

Product Marketing

D2C & Lifecycle Marketing
Customer Cohort Strategy & Segmentation
ATL & BTL Campaign Management
Digital Marketing
Lead Generation & Conversion Optimisation
Branch & Regional Marketing
Customer Communications
Marketing Analytics & ROI
Stakeholder Management
Agency Management
Project Management
AI-enabled Marketing
Content Strategy & Sales Enablement