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Community Manager

Hasbro Open · verified Aug 18, 2026
Canada Manager Community Marketing

Mid-level Community Marketing role at Hasbro. Canada.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

  • You monitor TikTok, X, Instagram, Reddit, and other channels for trends and timely openings
  • You turn promising moments into posts with video editors and copywriters
  • You decide how each response should sound, when it should publish, and what fits the brand
  • You keep brand partners aligned so reviews and approvals stay on track
  • You increase reactive output, cultural involvement, and interaction with trends

What you bring

  • At least four years in social, editorial, or cultural content work
  • Strong familiarity with online trends, memes, humor, and changing internet culture
  • Working knowledge of Magic: The Gathering and Dungeons & Dragons
  • A portfolio showing cultural fluency and meaningful social results
  • Ability to help produce engaging video, image, and text content

Who this fits

You suit a culture-focused social role where you monitor online conversations, spot timely opportunities, and move quickly with creative partners. You must be based in London, Montreal, or Hong Kong. The role centers on Magic: The Gathering and Dungeons & Dragons.

From the employer

We take play seriously. We’re looking for curious adventurers ready to find their party, fueled by imagination and drive to build what’s never been built before. At Hasbro and Wizards of the Coast, you’ll collaborate with passionate teams to reimagine our iconic brands and create experiences that spark joy, connection, and community through the magic of play. This is your chance to shape legendary play that lasts a lifetime.

Step Into the Multiverse: Your Next Adventure Starts Here 
At Wizards of the Coast and Hasbro, we harness the power of imagination and connection to create unforgettable experiences. We create entertainment that inspires creativity, sparks passion, forges friendships, and fosters communities around the globe. In every pursuit our mission is to inspire a lifetime love of games. Whether it's through the strategic depth of Magic: The Gathering®, the rich storytelling of Dungeons & Dragons®, or our AAA digital game studios, we build worlds that bring people together, spark creativity, and fuel adventure. As we continue to grow and explore new realms, we're seeking passionate, curious, and innovative minds to join the adventure.  

We're looking for a sharp, culture-obsessed, chronically online Social Community Manager to lead reactive and cultural social efforts for two of the most iconic gaming brands in the world. You'll work as a reactive and content editorial lead who lives on the internet, understands where culture is moving before it gets there, and knows how to mobilize a creative team to act on it fast. 

You will own the output, quality, and velocity of a small, fast-moving social team. You identify the opportunities, you understand what to do with them, and you collaborate with copywriters and content creators to bring them to life — quickly, on-brand, and with real cultural impact. 

What You'll Do: 

  • Scan TikTok, X, Instagram, Reddit, and beyond daily for cultural moments, trending formats, meme formats, and reactive opportunities.
  • Work with video editors and copywriter to turn opportunities into content.
  • Make editorial judgment calls on brand voice, timing, and tone.
  • Maintain tight feedback loops with brand collaborators to keep approvals moving.
  • Drive measurable growth in reactive presence, cultural participation, and trend engagement. 

What You'll Bring: 

  • 4-5 years in social, editorial, or cultural content — brand side, agency, or adjacent.
  • You live online. You're a culture junkie. You know trends, jokes, memes, and culture.
  • You know when to swing and when to sit out.
  • You collaborate in creating video, images, and text posts that get engagement.
  • Working knowledge of Magic: The Gathering and Dungeons & Dragons.
  • Portfolio or body of work that demonstrates cultural proficiency and social impact.
  • Based in London, Montreal, or Hong Kong. 

Nice to Have: 

  • Passion for gaming and entertainment.
  • Experience with community management tools. 

At Wizards and Hasbro, we believe in the magic of diversity—great ideas come from unique perspectives. We are committed to building an inclusive, welcoming workplace where everyone belongs. Wizards is an equal opportunity employer and does not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, or any other legally protected status. 

Wizards will provide reasonable accommodations with the application process, upon your request, as required to comply with applicable laws. If you have a disability and require assistance in this application process, please contact your recruiter or coordinator. 

Employees may be eligible for annual and long-term incentives as part of their overall compensation package, depending on role, location, and eligibility. Benefits and programs may include:

  • Health & Wellness
  • Time Off to Recharge
  • Financial Well-being
  • Life & Family Support
  • Volunteer and Community Initiatives
  • Learning & Development 
  • Exclusive Perks

Please review our Applicant Privacy Notice to learn how we collect, use, and protect your personal information in connection with the application process. 


 

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