Head of Marketing Communications
At a glance
Director-level Communications role at Hand Protection. Sri Lanka · full-time.
Pay not stated Communications salary
growthroles summary, based on the employer's posting.
What you'll do
- Set communications direction for the portfolio, tying plans to commercial goals and each brand’s priorities
- Keep property brands distinct and consistent through positioning work and coordinated campaigns
- Guide social publishing, content production, press coverage and media outreach
- Use customer insights, market shifts and competitor activity to spot communications opportunities
- Lead the team and shape communications for openings, promotions, events and commercial initiatives
What you bring
- At least five years in marketing communications, preferably in hospitality
- A degree in marketing, communications, business or a related subject
- Background spanning brand stewardship, online promotion, press, social channels, content planning and company communications
- You understand coordinated campaigns, digital channels and results measurement, with strong writing and presentation skills
Who this fits
This director-level role suits an experienced communications leader who can guide a team and coordinate work across multiple properties. The position is onsite in Sri Lanka.
From the employer
Part of the Hayleys Group, Hayleys Leisure PLC includes The Kingsbury Hotel in Colombo, and the various properties around the island, under Amaya Resorts & Spas and the Boutique Collection by Amaya. As part of this team, you would be contributing to the growth and expansion of the sector, while innovatively promoting the work of the talented teams at each property. Join us for a unique and exciting experience. Our team at Hayleys Leisure PLC, Colombo 01 is on the lookout for an experienced individual to fill the available positions mentioned below:
Head of Marketing Communications
Requirements
- 5 years of experience in marketing communications, preferably within the hospitality industry.
Degree in Marketing, Communications, Business, or a related discipline.
Experience in brand management, digital marketing, public relations, social media, content strategy and corporate communications.
Strong understanding of integrated marketing campaigns and digital platforms, with a data-driven approach to measuring results.
Excellent creative, communication, copywriting and presentation skills.
Strong leadership and stakeholder management capabilities.
Commercially astute, innovative and able to translate brand strategy into measurable business results. Experience managing multiple brands/properties would be an advantage.
Scope
Lead the marketing communications strategy across the portfolio, aligned with business and brand objectives.
Drive brand positioning, brand consistency and strategic campaigns across all properties.
Oversee social media, content creation, PR and media relations.
Develop and execute integrated marketing campaigns to drive awareness, engagement, occupancy and revenue.
Lead content strategy and storytelling to strengthen the brands and enhance guest engagement.
Monitor market trends, competitor activity and consumer insights and translate these into marketing opportunities.
Support new openings, promotions, events and key commercial initiatives through targeted communications.
Lead and develop the Marketing Communications team, fostering creativity, accountability and performance.
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