Assistant Manager - E-Commerce, Loyalty & Digital Marketing

Hand Protection Open · verified Sep 10, 2026

Sri Lanka Full-time Manager Digital Marketing

Mid-level Digital Marketing role at Hand Protection. Sri Lanka · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Set and run e-commerce, loyalty and digital plans that grow acquisition, engagement, retention and online revenue
Grow the loyalty programme through member acquisition, CRM activity, promotions and engagement initiatives
Direct paid, owned and earned campaigns with agencies and internal teams to improve performance
Own supermarket e-commerce platforms, improving customer journeys, sales and conversion
Turn customer and campaign data into actions while coordinating digital, media, CRM and technology partners

What you bring

A bachelor's degree in marketing, business administration, digital marketing or a related field
Five to seven years in digital marketing, e-commerce or loyalty/CRM, including two to three years leading people or teams
A record of delivering digital and performance campaigns with measurable outcomes
Hands-on experience with e-commerce platforms, loyalty/CRM programmes and paid media including Meta and Google
Strong analytical skills and the ability to turn data into insight and action

Who this fits

You’ll suit this role if you bring customer-first commercial thinking, strong stakeholder leadership and a hands-on approach to managing competing deadlines. Communication across English, Sinhala and Tamil contexts is required, while retail, FMCG or supermarket experience is advantageous. The role is full-time and listed in Sri Lanka, without a more specific location provided.

From the employer

ROLE SUMMARY

Lead the growth of the supermarket's e-commerce, loyalty and digital marketing channels by delivering customer-centric strategies that drive acquisition, engagement, retention and revenue.

KEY RESPONSIBILITIES

Develop and execute the e-commerce, loyalty and digital marketing strategy to drive customer acquisition, engagement, retention and online sales.
Manage the loyalty programme, including member acquisition, CRM campaigns, promotions and customer engagement initiatives.
Oversee digital marketing campaigns across paid, owned and earned channels, working closely with agencies and internal stakeholders to optimise performance.
Manage the supermarket's e-commerce platforms, ensuring a seamless customer experience while identifying opportunities to improve sales and conversion.
Analyse customer, campaign and digital performance data to generate insights and recommend initiatives that drive business growth.
Build and manage relationships with digital, media, CRM and technology partners to ensure effective campaign delivery and platform performance.
Stay abreast of emerging digital, e-commerce and loyalty trends, identifying opportunities to enhance the customer experience and strengthen the brand's digital presence.

QUALIFICATIONS & EXPERIENCE

Bachelor's degree in Marketing, Business Administration, Digital Marketing or a related field; a professional qualification (CIM / SLIM) or postgraduate qualification is an advantage.
5–7 years of experience in digital marketing, e-commerce or loyalty/CRM, including at least 2–3 years in a supervisory or managerial capacity.
Proven track record of planning and delivering digital and performance marketing campaigns with measurable results.
Hands-on experience managing e-commerce platforms, loyalty/CRM programmes and paid media (Meta, Google and similar).
Strong analytical ability, with the confidence to turn data into insight and action.
Retail, FMCG or supermarket experience will be a strong advantage.

KEY COMPETENCIES

Strategic and commercial thinking with a customer-first mindset.
Strong leadership and stakeholder management skills.
Excellent communication skills across English, Sinhala and Tamil contexts.
Ability to manage multiple priorities and deliver under deadlines.
Collaborative, hands-on and results-driven.