Digital Marketing Specialist

Halma Open · verified Sep 21, 2026

Tucson Full-time Mid-level Digital Marketing

At a glance

Mid-level Digital Marketing role at Halma. Tucson · full-time.

In listing Digital Marketing Specialist salary

RoleDigital Marketing

SeniorityMid-level

LocationTucson

EmploymentFull-time

PostedMar 25, 2026 · 6mo ago

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Build lead-generation programs across email, PPC, SEO, and social media
Improve website pages and content to lift conversions and make visits easier
Coordinate content, design, and development partners on connected campaigns
Track digital lead results, explain performance, and change tactics when needed
Map prospect journeys and use research to strengthen nurturing and conversion

What you bring

Two to five years running digital campaigns that produced positive results
Background marketing B2B hardware, ideally scientific instruments or manufacturing
Hands-on knowledge of email tools, PPC, AEO, SEO, and social marketing
Strong data interpretation, project coordination, and written and verbal communication skills
Scientific experience and enough subject understanding to create materials for engineers

Who this fits

You’ll suit this role if you combine digital campaign execution with a meaningful scientific background and interest in engineering audiences. The job is fully in person in Tucson, Arizona, and requires weekday, eight-hour shifts. You’ll work with an international cross-functional team and report to the Marketing Manager.

From the employer

Help grow a safer, cleaner, healthier future for everyone, every day.

Position: Digital Marketing Specialist

Report To: Marketing Manager

Location: In person only-Tucson, Arizona 85743

Salary: $75-85k annually

Alicat Scientific is looking for a digital marketing specialist with a strong STEM background who is adept at lead generation through a variety of channels, including email marketing, PPC, SEO, and social media campaigns.

Alicat manufactures mass flow and pressure instrumentation that is used in a wide range of industries. Our customers use our devices for a vast list of applications, including hydrogen energy research, space programs, vaccine development, and anywhere science is seeking out new answers to the world’s problems. To understand these processes and customers, you should have meaningful experience in a scientific field and a strong passion for science, alongside your marketing background. In this role, you will become a master of distributing content to achieve Alicat’s goals of increasing new customers and cultivating evangelists for our brands. #Alicat

Alicat is based in Tucson, Arizona and employs more than 200 people around the world, with offices in the Netherlands, India, and China. We are an equal opportunity employer and are proud of our efforts to grow with inclusive and diverse people. This is an in-office position in Tucson, AZ.

The Opportunity

Onboard and jump into reworking our site, pushing your changes out to our international pages. Then get ready to work on our content marketing and PPC campaigns, including AEO initiatives, while helping the marketing team track the success of your SEO and page‑conversion efforts.

In this role your key responsibilities will be:

Lead Generation: Develop and implement strategies to generate leads via email marketing, PPC campaigns, SEO, and social media.
Website Optimization: Analyze and optimize website content to increase conversions and improve user experience.
Coordination: Work closely with content producers, designers, and developers to ensure cohesive and effective marketing campaigns.
Analytics: Monitor and report on the performance of all digital lead generation activities and adjust strategies as needed.
Market Research: Conduct market research to understand the prospect, stay ahead of competitors, and keep yourself up-to-date with industry trends and best practices.
Customer Journey Mapping: Understand and map customer journeys to enhance lead nurturing and conversion processes.

What you will bring

Work experience: 2-5 years of experience in a digital marketing position, designing and implementing digital campaigns with positive results
Industry knowledge: Experience marketing B2B hardware, with preference for scientific instruments manufacturing
Technical skills: Experience in email marketing tools, PPC channels and AEO, SEO best practices, and social media marketing
Analytical skills: Strong analytical skills with the ability to interpret data and generate actionable insights
Project management: Competent project management skills, able to coordinate multiple initiatives, articulate completed projects in detail, and work collaboratively with a cross‑functional international enterprise.
Communication expertise: Exceptional written and verbal skills
Creativity: Ability to devise compelling and engaging marketing materials that engage engineers and persuade by understanding their needs

The Benefits

Professional development with growth opportunities
Health, dental, and vision insurance
Paid time off
Retirement savings with company match
75% professional education reimbursement
Full-time, salaried position

Job Type: Full-time

Benefits:

401(k) matching
Dental insurance
Flexible schedule
Flexible spending account
Health insurance
Life insurance
Paid time off
Parental leave
Tuition reimbursement

Schedule:

8 hour shift
Weekdays only

Ability to Commute:

Tucson, AZ 85743 (Required)

Work Location: In person

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