Head of Marketing (m/w/d)
At a glance
Director-level Marketing Leadership role at group one DE. Berlin.
Pay not stated Marketing Leadership salary
growthroles summary, based on the employer's posting.
What you'll do
- Set marketing direction across DACH, covering SEO/AEO, paid media, social and content to grow pipeline and revenue
- Lead five marketers across design, development, performance, tracking, marketing and social media
- Run organic marketing and communication with leads and customers, including Shore Voice and lead nurturing
- Oversee HubSpot, GA4 and n8n tracking, then use the data to improve marketing performance
- Build AI-based automation workflows, test pricing and packaging, and create dashboards for marketing decisions
What you bring
- You have several years in a marketing leadership role, preferably in B2B SaaS
- You have led a team of four or five people
- You bring hands-on experience across SEO/AEO, performance marketing and tracking systems
- You have used AI tools and automation to build workflows beyond basic prompting
- You speak German and English very well
Who this fits
This director-level role suits a hands-on marketing leader who can manage a team while owning strategy and execution across the DACH market. It is a permanent, full-time position with a hybrid work model and flexible hours. You’ll work closely with Product, Sales and Customer Excellence, and need to influence stakeholders even when you do not manage them directly.
From the employer
About Us
We at group.one support our clients worldwide through our various brands, with over 1,800 motivated employees across different fields, to help them succeed online.Whether through domains, websites, cloud servers, digital marketing support, or the Software as a Service (SaaS) model, we help our customers grow their online presence.
At Shore, we help people do what they love. Since 2012, we’ve been building all-in-one business software that takes the admin off the plates of service providers and retailers, from online booking and customer management, point of sale and payments. Businesses, from hair salons and beauty studios to health practices and shops, rely on us to run their day-to-day.
Your Role
We are looking for an experienced marketing leader who will be responsible for strategy and operational execution in the DACH market and will lead a team of five. The role involves taking ownership of results for SEO/AEO, paid media, social media, and marketing tracking, and working closely with Product, Sales, and Customer Excellence to support marketing decisions with robust data.
• Technical and managerial leadership of a five-person marketing team: designer, marketing developer, performance & tracking manager, marketing manager, and part-time student working in social media
• Responsibility for the overall marketing strategy in the DACH market—SEO/AEO, paid media, social media, and content—with a clear focus on pipeline and revenue growth
• Management of organic marketing and communication with leads and existing customers (Shore Voice, lead nurturing, AEO, and SEO)
• Overseeing the tracking infrastructure (HubSpot, GA4, n8n) and continuous data-driven optimization
• Building and scaling AI-powered marketing and automation workflows, from outbound pipelines to internal reporting and analytics tools
• Designing and executing pricing and packaging experiments to validate new monetization levers
• Close cross-functional collaboration with Product, Sales, and Customer Excellence
• Developing dashboards, models, and decision-making frameworks that enable marketing priorities to be implemented internally based on data
Our Offer
In addition to a team that embodies teamwork, motivation, and a love for what we do, we also offer the following benefits:
Company Pension Scheme (Betriebliche Altersvorsorge)
Unforgettable Team Events
Bike-Leasing (Partnering with JobRad)
Discounted Prices for Urban Sportsclub Memberships
Permanent, Full-Time Position
Flexibility for your work-life balance: Hybrid work model with flexible hours
New, state-of-the-art offices at our locations
Your Profile
• Several years of experience in a marketing leadership role, ideally in a B2B SaaS environment
• Experience leading a team of at least four to five people
• Proven experience in SEO/AEO, performance marketing, and marketing tracking infrastructure
• Hands-on experience using AI tools and automation (e.g., n8n, LLM-powered workflows) beyond basic prompting
• Strong analytical skills; you make and defend decisions based on data rather than gut instinct
• Experience in winning over stakeholders even without direct disciplinary responsibility
• A direct, clear communication style and a high degree of initiative
• Very good German and English language skills
We are committed to fostering an inclusive and safe environment that is free from discrimination and harassment. We welcome talent in all its diversity. Your gender, background, age, beliefs, or personal history do not determine your opportunities with us—what matters to us is mutual respect, personal appreciation, and creating a work environment where motivation and collaboration thrive.
We are committed to supporting your personal and professional growth and recognizing you both as an individual and as a valued team member.
We look forward to growing alongside you and getting to know you
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