Director, Content Marketing

Gorgias gorgias.com Open · verified Sep 10, 2026

Toronto New York Full-time Director Content Marketing

Leadership Content Marketing role at Gorgias. Toronto · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Set the content strategy and editorial process across brand, thought leadership, social, community, and customer stories
Build AI workflows with Claude Code and Cortex to move research and customer insight into finished content
Grow reach among ecommerce buyers through social, communities, SEO, and AI search
Turn customer feedback, Gong calls, BuildBetter, and Ecom Lab research into content programs
Write for enterprise buying groups, partner with demand gen and PMM, and grow the social and community team

What you bring

Bring five-plus years in content marketing, preferably within SaaS or ecommerce
Show that you have built content programs and can connect them to funnel results
Write for enterprise buyers and complex purchasing processes with strong brand and voice judgment
Have hands-on experience building with AI tools, plus strong writing and prompting skills
Understand SEO fundamentals and how AI search changes content strategy

Who this fits

You’ll suit a hands-on content leader who can set strategy, create content, and build the amplification plan. The role fits someone comfortable working in an AI-first environment and helping reposition an evolving product for larger buyers. You’ll report to the VP of Marketing and eventually hire and manage a social media and community teammate.

From the employer

We believe conversations will become the #1 way to shop.

At Gorgias, we’re building the platform that makes this real: a unified AI agent that sells, supports, and re-engages customers across the entire journey. Conversational Commerce is the future of ecommerce, and we’re leading that shift.

Our mission is to turn every interaction between a brand and its customers into a relationship: personal, seamless, and intelligent. By combining deep product expertise with the latest in AI, we’re making shopping feel more natural, human, and connected than ever before.

To win, we focus relentlessly on:

Quality: conversations that feel authentic and on-brand.
Experience: effortless shopping from chat to checkout.
Re-engagement: personal, 1-1 dialogue instead of noisy marketing.

The opportunity is massive. As AI reshapes how people buy, Gorgias is building the foundation for the next decade of ecommerce, where every brand has its own intelligent agent and every customer feels understood.

Join us to make Conversational Commerce real.

Overview

Support is usually a cost center. The best ecommerce brands treat it as a growth channel. Gorgias is how they do it.

We built the helpdesk for ecommerce: email, chat, voice, SMS, and social in one place, with AI built in. AI Agent resolves conversations on its own, and the Shopping Assistant turns shopper questions into sales. Merchants get faster support and more revenue from the teams they already have.

More than 17,000 merchants run on Gorgias; brands like Steve Madden, Decathlon, Psycho Bunny, and Glossier. We're on our way to $100M in annual recurring revenue, and the story that got us here is only beginning to be told; that’s where you come in.

About Content Marketing

As Director, Content Marketing, reporting to the VP of Marketing, you'll own content at Gorgias: brand, thought leadership, social, and community.

Content has done its job here. The blog, the research, the customer stories — they built a brand 17,000 merchants recognize. But we're not the company we were when most of it was written. The product is evolving, the ICP is shifting, and AI is changing how we work. We're an AI-first platform moving upmarket, and the content hasn't caught up. Your job is to rebuild the program for that next chapter: a sharper strategy, a clearer voice, more amplification, and AI-powered production that lets a small team ship like a big one.

What You'll Do

Set the content marketing strategy and do the work. This is a hands-on role today, with a team growing around it.

Own the content marketing strategy (creation + amplification) across brand, thought leadership, social, community, and customer-led content, plus the editorial calendar and production process.
Build AI-powered workflows in Claude Code and Cortex (our internal AI layer) that turn research and customer insight into finished content faster. Decide what AI touches and what it doesn't.
Make Gorgias show up where buyers are looking: social media, communities, search rankings (SEO) and AI answers (AEO). You'll be the team's expert in these.
Create content that reaches and creates affinity with ecommerce decision-makers before they're in a buying cycle, and preference when they are in cycle.
Work from what customers actually say, and make Gorgias synonymous with solving their pains; Cortex, Gong calls, BuildBetter feedback, and Ecom Lab research are full of content ideas; your job is turning them into programs.
Write for enterprise buyers: persona-specific content for the bigger buying committees and longer sales cycles we see upmarket.
Partner with demand gen, PMM, and leadership so content supports the story we're telling as we move beyond "help desk.”
Hire and manage a social media/community teammate as the function grows.

Content marketing has leadership attention and room to run here. What it doesn't have yet is the new playbook. That's the job.

Who You Are

5-7+ years in content marketing, ideally at a SaaS or ecommerce company.
You've built content programs, not just executed them, and you can point to the funnel impact of programs you've run.
Strong instincts for brand, thought leadership, social, and voice of customer.
Experience writing for enterprise buyers and complex purchase decisions.
Appreciate the “marketing” in content marketing, and not only build amazing content, but the amplification plan to get it in front of our ICP across key channels.
Great judgment and taste. You know when AI helps and when it makes things worse.
You've actually built with AI tools, not just used ChatGPT in a browser.
Solid SEO fundamentals and a point of view on how AI search (AEO) changes them.
Excellent writer and prompter with a builder mentality.
You spot opportunities and run with them. You don't wait for a brief.

Bonus points:

Shopify/ecommerce ecosystem background
Experience evolving a brand's perception upmarket
Experience with LLM/AEO content strategy

AI at Gorgias
At Gorgias, AI is a natural extension of how we work and build. Our teams use it every day to research, write, analyze, code, and craft better customer experiences. Everyone has access to premium AI tools (ChatGPT, Claude, Granola & others) and an annual L&D budget to explore new ones.

The real magic happens when we share what we learn. Our #powerup Slack channel is a digital petri dish of new tools and workflows, and each team has AI champions who showcase fresh ideas during weekly company-wide standups, now practically AI demo sessions.

We see AI not as a replacement for creativity or empathy, but as a multiplier, helping us move faster, think deeper, and serve customers better.

AI use in Recruiting at Gorgias
By submitting your application, you agree that Gorgias may collect and process your personal data for recruiting, workforce planning, and related purposes. For more information about how we process your data and your rights, please refer to our Applicant Privacy Policy.

Diversity & Inclusion at Gorgias
We’re committed to creating an inclusive environment where everyone can thrive. We welcome applicants from all backgrounds, experiences, and perspectives because diverse teams drive innovation and better decision-making.

If you need accommodations during the application or interview process, please contact us at accommodation@gorgias.com.