Manager, Programs Marketing

Girls Who Code Open · verified Sep 18, 2026

Hybrid New York Full-time Manager General Marketing

Mid-level General Marketing role at Girls Who Code. New York · full-time · $70,000–$87,000 base.

SalaryStated by Girls Who Code

$70,000 – $87,000

Base salary for this role, in USD per year, as published in the posting.

This role, from Girls Who CodeOur estimate for the market: $80,000–$139,954

Below the market median of $106,250 for mid-level general marketing roles in New York.

Worked out from 114 postings that stated pay, median $106,250. Last updated Sep 18, 2026.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Connect Programs and Marketing so events and initiatives appear consistently across audience touchpoints
Plan and run digital and social campaigns for programs, events, and key milestones
Create recruitment strategies and materials for facilitators and students in online and in-person programs
Grow the learning platform through acquisition, signup, engagement, and retention marketing
Measure channel performance and use audience insights to improve acquisition and member retention

What you bring

Bring at least four years in marketing, growth marketing, community engagement, program marketing, or a related area
Turn program goals into campaigns through strong cross-functional and project management skills
Use metrics and audience insight to guide campaigns across social, email, web, and community channels
Create accessible storytelling and content for online learning audiences and digital communities
Care about expanding technology access for girls, women, and nonbinary individuals

Who this fits

You’ll fit a hybrid New York role on the Marketing and Communications team, reporting to the Senior Director of Marketing. This role suits someone comfortable coordinating many initiatives in a fast-moving, collaborative setting and engaging students, facilitators, and alumni. Girls Who Code cannot sponsor employment visas

From the employer

Girls Who Code is seeking a strategic and collaborative Manager, Programs Marketer to drive awareness, engagement, and growth for our programs and a new tech learning platform. This role will play a critical part in helping create compelling marketing materials and campaigns to support student and facilitator recruitment across our programs.

Working closely with cross-functional teams across Marketing and Programs, this role will develop and execute integrated campaigns that amplify key programs, strengthen brand visibility, and build a vibrant digital community that supports the next generation of women, girls, and nonbinary individuals in technology.

The ideal candidate brings a blend of growth marketing expertise, community engagement strategy, and strong collaboration skills, with a passion for using technology and storytelling to expand access and opportunity in tech. This role will be a member of the Marketing and Communications team and report to the Senior Director, Marketing.

Responsibilities include:

Serve as a key connector between the Programs and Marketing teams, ensuring programs and related events are amplified effectively and cohesively across all touchpoints
Develop and execute marketing campaigns to promote program events, initiatives, and key milestones across digital and social channels
Partner with the Programs team to create recruitment materials and strategies to recruit facilitators and students for in-person and online programs
Design and implement marketing strategies to drive signups for our learning platform, including awareness, acquisition, and engagement
Design and execute student engagement and retention strategies for our learning platform through targeted in-platform marketing activities
Build and optimize marketing plans to drive qualified traffic to our learning platform, converting visitors into active members through targeted messaging and calls-to-action
Create integrated, multi-platform marketing materials that reflect the voice and mission of the organization while meeting the distinct needs of each program’s audience
Outreach to our student and alumni community to facilitate content submissions for marketing content
Provide strategic support on ad creative, targeting, and messaging to drive traffic to our learning and amplify programs initiatives — maximizing both click-through and conversion rates
Track and analyze campaign performance metrics across channels, using data insights to continuously refine strategies and improve member acquisition and retention

Qualifications:

At least 4 years of experience in marketing, growth marketing, community engagement, program marketing, or a related field
Strong cross-functional collaboration skills with the ability to translate program goals into effective marketing strategies and campaigns
Strong project management skills to lead multiple projects with numerous stakeholders
Familiarity with online learning audiences and communities, with an understanding of what drives engagement, participation, and long-term membership
Demonstrated ability to develop and execute data-driven marketing campaigns, using performance metrics and audience insights to guide strategy
Experience creating integrated digital marketing campaigns across social media, email, web, and community platforms
Strong storytelling and content development skills with the ability to translate complex ideas into engaging, accessible messaging
Experience supporting community-building initiatives such as online forums, digital learning communities, events, or member engagement programs
Comfort working in a fast-paced, collaborative environment and managing multiple initiatives simultaneously
Passion for advancing equity and opportunity in technology for girls, women, and nonbinary individuals

Girls Who Code is committed to building a truly diverse and inclusive organization with a focus on valuing, serving, and understanding our target constituents, while challenging all stakeholders to think inclusively for the betterment of our programs. Girls Who Code is an equal opportunity employer committed to a policy of equal treatment and opportunity in every aspect of its hiring and promotion process without regard to race, color, creed, religion, sexual orientation, partnership status, gender and/or gender identity or expression, marital, parental or familial status, national origin, ethnicity, veteran or military status, age, disability, or any other legally protected basis. Racial and ethnic minorities and men are encouraged to apply for vacant positions at all levels. GWC is not able to sponsor employment visas. GWC is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. For individuals with a disability who would like to request an accommodation, please contact hr@girlswhocode.com