growthroles

Manager, Programs Marketing

Girls Who Code Open · verified Aug 2, 2026
Hybrid New York Full-time Manager Marketing (General)

Mid-level Marketing (General) role at Girls Who Code. New York · full-time · $70,000–$87,000 base.

SalaryStated by Girls Who Code
$70,000 – $87,000
Base salary for this role, in USD per year, as published in the posting.
This role, from Girls Who CodeOur estimate for the market: $107,625–$176,400
Below the market median of $147,500 for mid-level marketing (general) roles in New York.
Worked out from 46 postings that stated pay, median $147,500. Last updated Aug 1, 2026.
Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

  • Bridge the programs and marketing teams so events and initiatives get promoted consistently everywhere
  • Build and run campaigns across social and digital channels to spotlight program events and milestones
  • Team up with programs staff on recruitment materials that bring in both facilitators and enrolled students
  • Drive signups for the new learning platform through awareness, acquisition, and ongoing engagement work
  • Track how campaigns perform across channels and use the numbers to sharpen acquisition and retention

What you bring

  • Skill at turning program goals into concrete marketing strategies while working across teams
  • Project management chops to juggle many initiatives and stakeholders at once
  • Familiarity with online learning communities and what keeps members participating long term
  • A track record building data-driven campaigns across social, email, web, and community platforms
  • Strong storytelling that makes complex ideas clear and accessible

Who this fits

This suits a growth-minded marketer who thrives connecting programs and marketing teams and cares about expanding access to tech for girls, women, and nonbinary people. The role is hybrid out of New York and reports to the Senior Director, Marketing. Note that Girls Who Code cannot sponsor employment visas.

From the employer

Girls Who Code is seeking a strategic and collaborative Manager, Programs Marketer to drive awareness, engagement, and growth for our programs and a new tech learning platform. This role will play a critical part in helping create compelling marketing materials and campaigns to support student and facilitator recruitment across our programs.

 

Working closely with cross-functional teams across Marketing and Programs, this role will develop and execute integrated campaigns that amplify key programs, strengthen brand visibility, and build a vibrant digital community that supports the next generation of women, girls, and nonbinary individuals in technology.

 

The ideal candidate brings a blend of growth marketing expertise, community engagement strategy, and strong collaboration skills, with a passion for using technology and storytelling to expand access and opportunity in tech. This role will be a member of the Marketing and Communications team and report to the Senior Director, Marketing.

Responsibilities include:

    • Serve as a key connector between the Programs and Marketing teams, ensuring programs and related events are amplified effectively and cohesively across all touchpoints

    • Develop and execute marketing campaigns to promote program events, initiatives, and key milestones across digital and social channels

    • Partner with the Programs team to create recruitment materials and strategies to recruit facilitators and students for in-person and online programs

    • Design and implement marketing strategies to drive signups for our learning platform, including awareness, acquisition, and engagement

    • Design and execute student engagement and retention strategies for our learning platform through targeted in-platform marketing activities 

    • Build and optimize marketing plans to drive qualified traffic to our learning platform, converting visitors into active members through targeted messaging and calls-to-action

    • Create integrated, multi-platform marketing materials that reflect the voice and mission of the organization while meeting the distinct needs of each program’s audience

    • Outreach to our student and alumni community to facilitate content submissions for marketing content

    • Provide strategic support on ad creative, targeting, and messaging to drive traffic to our learning and amplify programs initiatives — maximizing both click-through and conversion rates

    • Track and analyze campaign performance metrics across channels, using data insights to continuously refine strategies and improve member acquisition and retention

Qualifications:

    • Strong cross-functional collaboration skills with the ability to translate program goals into effective marketing strategies and campaigns

    • Strong project management skills to lead multiple projects with numerous stakeholders

    • Familiarity with online learning audiences and communities, with an understanding of what drives engagement, participation, and long-term membership

    • Demonstrated ability to develop and execute data-driven marketing campaigns, using performance metrics and audience insights to guide strategy
      Experience creating integrated digital marketing campaigns across social media, email, web, and community platforms

    • Strong storytelling and content development skills with the ability to translate complex ideas into engaging, accessible messaging
      Experience supporting community-building initiatives such as online forums, digital learning communities, events, or member engagement programs

    • Comfort working in a fast-paced, collaborative environment and managing multiple initiatives simultaneously

    • Passion for advancing equity and opportunity in technology for girls, women, and nonbinary individuals

Girls Who Code is committed to building a truly diverse and inclusive organization with a focus on valuing, serving, and understanding our target constituents, while challenging all stakeholders to think inclusively for the betterment of our programs.   Girls Who Code is an equal opportunity employer committed to a policy of equal treatment and opportunity in every aspect of its hiring and promotion process without regard to race, color, creed, religion, sexual orientation, partnership status, gender and/or gender identity or expression, marital, parental or familial status, national origin, ethnicity, veteran or military status, age, disability, or any other legally protected basis. Racial and ethnic minorities and men are encouraged to apply for vacant positions at all levels. GWC is not able to sponsor employment visas.   GWC is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. For individuals with a disability who would like to request an accommodation, please contact hr@girlswhocode.com