Marketing Manager- CVT

Getinge getinge.com Open · verified Sep 18, 2026

Shanghai Manager General Marketing

Mid-level General Marketing role at Getinge. Shanghai.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll manage the CVT portfolio through launches, partnerships, registration, positioning and lifecycle decisions
You'll run marketing plans covering budgets, KOLs, downstream activity and training for sales and users
You'll turn market share, customer, competitor and trend insights into growth plans and business cases
You'll build clinical education structures, speaker networks and exposure for CVT technologies
You'll lead the marketing team, develop its capabilities and manage performance and culture

What you bring

You hold a medicine bachelor's degree; cardiology or cardiac surgery is preferred
You bring at least five years in product or brand marketing, with MNC experience preferred
You communicate fluently in English and bring strong communication skills
You use Microsoft PowerPoint and Excel well, with planning and resource allocation ability
You show leadership, teamwork, customer orientation and a mature professional approach

Who this fits

You'll work in Shanghai, China, managing the CVT marketing team and collaborating with sales, service and other functions. This role suits someone who can connect product expertise, clinical education and commercial growth while working confidently in English.

From the employer

With a passion for life

Join our diverse teams of passionate people and a career that allows you to develop both personally and professionally. At Getinge we exist to make life-saving technology accessible for more people. To make a true difference for our customers – and to save more lives, we need team players, forward thinkers, and game changers.

Are you looking for an inspiring career? You just found it.

Job Overview工作概述

This position is to manage the CVT product line on their product entire life cycle management and works closely with the sales team, cross functions, maximize the growth, development and return on investment in China by providing expertise product knowledge and know-how. The person will lead the team to support the sales team as well as the service team on, but not limit to, product training, sales data and competitor analysis, market trends etc. this position with the team shall act as laison between Comop, BA and SSU.

This position will also oversee clinical education for CVT business, build up systemic training hierarchy and related internal & external speakers’ list, bridge between Getinge technologies and end users.

Job Responsibilities and Essential Duties工作职责和基本职责

Portfolio Management 20%

According to the Chinese market demand, determine the new product launch, OEM partnership and inorganic portfolio expansion and assist the registration.
Define and implement the product strategy and positioning across the life cycle.
Create selling tool, including brochure, data sheet, presentation, competitor analysis etc.
Closed to end customer to support on product and collect unfulfilled needs and communicate with BA PM team.
To provide the customer insights of unmet needs and market trend on a regular basis.

Marketing Excellence 25%

Take the ownership of operational marketing plan in line with growth strategy and business needs, which includes budgeting, KOL management and downstream MKT activities.
Produce pre-sale, in-sale and user application training support.
Implement best-in-class marketing methodology to empower profitable growth, increasing brand recognition and increasing share of voice & customer mind.

Growth Strategy Calibration and Implementation 25%

Take the ownership of marketing intelligence generation including market share monitoring.
Forwarder thinking to foresee market trend, competitive move and changes of customer buying behavior, which leads to timely act to enhance market leadership.
Build up the growth strategy with solid financial proof and market insights.
Business case generation for any growth initiatives.
Manage the stakeholders with effective communication and presentation.

Clinical Education Excellence 20%

Classify the clinical customer needs based on product lines and build up training hierarchy.
Enhance MarCom activity by strengthening exposure of CVT technologies such as WeChat official account.
Provide necessary resource to education team to empower team capability.
Support team to build up internal and external speaker pool.

Team management 10%

Build up competencies and capacities of CVT marketing team to meet business needs
Manage the team performance.
Develop and coach team members.
Build team culture to motivate team members.
Other assigned jobs from the line manager

Minimum Requirements任职条件

Bachelor degree in medicine. Major in Cardiology, Cardiac Surgery is preferred.
Master's degree in business or market research is preferred
Excellent communication skills at least in English
Minimum of total 5 years working experience in marketing product/brand, experience in MNC is preferred.
Well-developed planning and resource allocation skills
Customer orientation(internal customer)
Strong MS Powerpoint and MS excel skills
Fluent English skill

Required Knowledge, Skills and Abilities 所需的知识、技能和能力

Strong leadership skills and teamwork spirit
Mature personality with strong communication skills

About us 

With a firm belief that every person and community should have access to the best possible care, Getinge provides hospitals and life science institutions with products and solutions aiming to improve clinical results and optimize workflows. The offering includes products and solutions for intensive care, cardiovascular procedures, operating rooms, sterile reprocessing and life science. Getinge employs over 12,000 people worldwide and the products are sold in more than 135 countries.

Reasonable accommodations are available upon request for candidates taking part in all aspects of the selection process.