Specialist - Marketing Operations & Effectiveness 4B
At a glance
Mid-level Marketing Operations role at Genpact. 1401-GIPL: Unit No. 1901, Cignus, Powai, Mumbai · full-time.
Pay not stated Marketing Operations salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Build and run digital campaigns across several channels to increase traffic and engagement
- Track campaign results, create performance reports, and use findings to improve ROI
- Manage social platforms, engage online audiences, and strengthen brand presence
- Study markets and competitors to uncover trends and possible opportunities
- Use analytics platforms with partner teams to align marketing work to business goals
What you bring
- A bachelor's degree in business administration, communication, marketing, or sales, or a master's in marketing
- Proficient English at C2 level
- Working knowledge of CRM, Salesforce, Power BI, Microsoft Excel Automation, KPI dashboards, and reporting
- Experience with customer analytics, data analysis, lead management, market analytics, and stakeholder management
Who this fits
You’ll suit a mid-level marketing operations role centered on campaign measurement, reporting, digital platforms, and process improvement. The position is hybrid in India and works an evening shift. English proficiency at C2 level is required.
From the employer
Ready to turn bold ideas into real-world impact?
At Genpact, we don’t just adapt to change, we lead it. AI and digital innovation are transforming the way businesses work, and we’re at the forefront of it. Genpact’s AI Gigafactory, our industry-first accelerator, exemplifies how we scale advanced technology solutions to help global enterprises work smarter, grow faster, and transform at scale. Whether tackling complex challenges through large-scale models or agentic AI, our breakthrough solutions tackle companies’ most complex challenges.
If you thrive in a fast-moving, innovation-driven environment, love building and deploying cutting-edge AI solutions, and want to push the boundaries of what’s possible, this is your moment.
Genpact (NYSE: G) is an agentic and advanced technology solutions company. We leverage process intelligence and artificial intelligence to deliver measurable outcomes. With a strong partner ecosystem and decades of client trust, we provide innovative solutions that transform how businesses run. Powered by a team with an active learning mindset and client centricity at its core, we deliver lasting value for the world’s leading enterprises.
Get to know us at genpact.com and on LinkedIn, YouTube, X, and Facebook.
Job Description
Responsibilities: Develop and execute digital marketing campaigns across multiple channels to drive traffic and engagement. Monitor, analyze, and report on key performance metrics to optimize campaign effectiveness and ROI. Manage social media platforms and actively engage with the online community to enhance brand presence. Conduct market research and competitor analysis to identify new opportunities and trends. Collaborate with cross-functional teams to ensure digital marketing strategies align with business objectives. Utilize analytics tools and digital platforms to track performance and inform data-driven decisions. Recommend and implement improvements to digital marketing campaigns and processes for continuous optimization.Qualifications
Bachelors - Business Administration, Bachelors - Communication, Bachelors - Marketing, Bachelors - Sales, Masters - MarketingCertifications
Accredited in Public Relations (APR) - Young Women's Christian Association (YWCA)Young Women's Christian Association (YWCA), Certified Digital Marketing Professional - Digital Marketing InstituteDigital Marketing Institute, Certified Marketing Executive (CME) - Software University (SoftUni)Software University (SoftUni), Digital Marketing Certificate Program - UdacityUdacity, HubSpot Content Marketing Certification - HubSpot AcademyHubSpot AcademyRequired Skills
Customer Analytics, Customer Communications, Customer Relationship Management (CRM), Data Analysis, Data Loader, KPI Dashboards, Lead Management, Market Analytics, Microsoft Excel Automation, Microsoft Power BI, Reporting, Salesforce (Software), Stakeholder ManagementLanguage
English (Required)Language Proficiency -
Proficient - C2Additional Job Location -
Job Type
RegularMaster Skill List -
Marketing Operations & EffectivenessRemote Type -
HybridWork Shift -
Evening Job (India)Why join Genpact?
• Lead AI-powered transformation – Drive innovation and solve real-world business challenges that matter
• Make an impact – Help global enterprises solve business challenges that matter
• Accelerate your career – Gain hands-on experience, mentorship, and world-class learning opportunities to stay ahead
• Work with the best – Join 140,000+ bold thinkers and problem-solvers who push boundaries every day
• Thrive in a values-driven culture – Our courage, curiosity, and incisiveness - built on a foundation of integrity and inclusion - allow your ideas to fuel progress
Come join the 140,000+ coders, tech shapers, and growth makers at Genpact and take your career in the only direction that matters: Up.
Let’s build tomorrow together.
Genpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. Genpact is committed to creating a dynamic work environment that values respect and integrity, customer focus, and innovation.
Furthermore, please do note that Genpact does not charge fees to process job applications and applicants are not required to pay to participate in our hiring process in any other way. Examples of such scams include purchasing a 'starter kit,' paying to apply, or purchasing equipment or training.
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