Director, Field Marketing Neurology Referrers

Gehc Open · verified Aug 15, 2026

Remote US Full-time Director Event Marketing

Leadership Event Marketing role at Gehc. Remote, United States of America · full-time · $176,000–$264,000 base.

SalaryStated by Gehc

$176,000 – $264,000

Base salary for this role, in USD per year, as published in the posting.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Lead U.S. regional demand efforts and product education, adapting national plans to local market needs
Manage and coach Regional Field Marketing Managers toward consistent execution and results
Build territory plans with sales, then measure leads, responses, attendance, and site conversions
Coordinate compliant messaging, field materials, programs, and regional events across partner teams
Bring field and customer insight into brand planning, launches, and go-to-market decisions

What you bring

At least ten years in pharmaceutical marketing, including product launches and brand management
A bachelor’s degree in science, social sciences, marketing, business, or a related discipline; an advanced degree is preferred
Experience bringing complex diagnostics, MedTech, or capital and clinical programs to provider settings
Ethical team leadership, strategic and financial judgment, and strong communication skills
Success managing complex work across multiple stakeholders in a matrixed organization

Who this fits

This role suits a senior pharmaceutical diagnostics or MedTech marketer who can lead teams, work across a matrix, and turn field insight into strategy. You’ll work remotely in the United States and travel half the time. Employment requires existing U.S. work authorization, with no visa sponsorship available.

From the employer

Job Description Summary

Job Description Summary
The Director of Field Marketing will lead the U.S. field marketing strategy and execution across Oncology for the pharmaceutical diagnostics (PDx) segment. This leader will drive regional demand generation, deliver on-label product related education, coordinate go-to-market execution with sales, and tailor national marketing strategies to local market dynamics. Reporting to the Head of Marketing, this role will manage a team of Regional Field Marketing Managers and engage with Sales, Market Access and Commercial Operations, and Compliance.

Job Description

Key Responsibilities:

Manage and mentor a team of Regional Field Marketing Managers to deliver consistent, high-quality regional marketing execution and performance outcomes.
Plan and lead execution of regional/local demand generation initiatives including awareness campaigns, educational programing that address clinical understanding and key clinical barriers or enablers in collaboration with the regional advocacy team.
Partner with sales leadership to develop compliant territory specific go to market plans and customer activation activities ensuring aligned goals, appropriate messaging and resource allocation.
Design and track KPIs for regional marketing execution including lead generation, campaign response, referring physician attendance, and site conversion metrics.
Collaborate with Marketing Franchise team and Marketing Centers of Excellence (Content, Digital, Events, MarCom) to develop and deploy tailored marketing messaging and field kits (i.e. marketing materials for referrers to use) and programming based on regional/local customer and market insights.
Integrate clinical “voice of field” into brand and GTM strategy through compliant and structured field insights reporting and active participation in brand and strategic planning, QBRs and launch team meetings
Work with Regulatory, Legal and Compliance stakeholders to ensure appropriate design and execution of all field marketing activities including content, programs, local trade shows, clinical education meetings, peer-to-peer meetings and speaker engagements.
Coordinate presence at key regional and local events in collaboration with events and franchise teams ensuring national/regional marketing strategies are being supported locally.
Cross-Functional Collaboration: Refer customer questions and requests as appropriate to medical affairs, market access, and product development teams in line with company policies to maintain appropriate separation of duties.
Will own national level metrics for local activities, educational activities and demand generation goals.

Key Capabilities:

Strong sales and marketing expertise in pharmaceutical diagnostics or MedTech supporting therapeutic enterprise-scale program activation
Deep knowledge of B2B2C healthcare models, preferably with experience in radiology, or relevant MedTech or pharmaceutical diagnostic categories
Strong sense for customer familiarity and a willingness to spend time in the field and translate voice of field and customer into strategic marketing initiatives
Strong sales coaching background with a focus on consistently high performance in a positive culture
Ability to manage competing priorities for a complex team
ROMS and ROI for marketing events, market activation and demand generation
Change management and team scaling

Qualifications:

Bachelor’s degree in science, Social Sciences, Marketing, Business, or a related field; MBA or advance degree preferred.
10+ years of pharmaceutical marketing experience, including product launch and brand management.
Experience launching complex pharmaceutical diagnostics, MedTech, or capital/clinical programs in provider settings.
Strong moral character with significant ethical leadership experience in managing teams and appropriate cross-functional collaboration.
Strong strategic thinking, financial acumen, and excellent communication skills.
Ability to manage complex projects with multiple stakeholders in a fast-paced environment.
Demonstrated ability to work in matrixed organizations with success increasing levels of responsibility.
Willingness to travel 50% of the time.

We will not sponsor individuals for employment visas, now or in the future, for this job opening.

For U.S. based positions only, the pay range for this position is $176,000.00-$264,000.00 Annual. It is not typical for an individual to be hired at or near the top of the pay range and compensation decisions are dependent on the facts and circumstances of each case. The specific compensation offered to a candidate may be influenced by a variety of factors including skills, qualifications, experience and location. In addition, this position may also be eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). GE HealthCare offers a competitive benefits package, including not but limited to medical, dental, vision, paid time off, a 401(k) plan with employee and company contribution opportunities, life, disability, and accident insurance, and tuition reimbursement.

Additional Information

GE HealthCare offers a great work environment, professional development, challenging careers, and competitive compensation. GE HealthCare is an Equal Opportunity Employer . Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

GE HealthCare will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a drug screen (as applicable).

While GE HealthCare does not currently require U.S. employees to be vaccinated against COVID-19, some GE HealthCare customers have vaccination mandates that may apply to certain GE HealthCare employees.

Relocation Assistance Provided: No

Application Deadline: September 30, 2026