Senior Retail Marketing Partner (f / m / d)

Gebr. Heinemann gebr-heinemann.com Open · verified Sep 19, 2026

Hamburg Senior Retail Marketing

Senior Retail Marketing role at Gebr. Heinemann. Hamburg.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You’ll shape and oversee regional retail marketing across every stage of the customer journey
You’ll build annual plans for each location around global guidance, business priorities, space, and budgets
You’ll choose channels, track KPI results, and apply improvements based on performance
You’ll advise sales and location leaders, then spread proven approaches across the region
You’ll coordinate cross-functional activations, project teams, and related budgets without direct authority

What you bring

You hold a bachelor’s degree in marketing, business administration, or a comparable field
You bring at least five years in retail and/or marketing, including substantial strategic work
You use strong analysis, KPIs, and business outcomes to guide decisions
You can lead complex projects and influence people without formal management responsibility
You communicate, consult, and present very well in business-fluent German and English

Who this fits

You’ll suit a senior strategic marketer who can connect regional plans to measurable business results and work closely with sales, commercial, and location teams. The role is based at the Hamburg HafenCity headquarters and is full-time at 38.5 hours per week. Your application should include salary expectations and your earliest available start date.

From the employer

Introduction Sentence

We are looking for you to join our headquarters in Hamburg's HafenCity in full-time (38.5 h/week)!

Your new job includes

As a Senior Retail Marketing Partner (m/f/d), you will be responsible for the retail marketing strategy for a specific region and will ensure that all marketing activities contribute measurably to regional business goals. In this role, you will act as a strategic partner to Sales and Commercial teams and ensure that marketing initiatives translate into tangible results.
In particular, you will

Develop and oversee the integrated regional retail marketing strategy across the entire customer journey
Create location-specific annual marketing plans - taking into account global guidelines, regional business objectives, and space and budget constraints
Prioritize, orchestrate, and manage the impact of marketing initiatives based on business impact
Select the appropriate marketing mix, hand it off to relevant departments, monitor marketing performance using defined KPIs, and derive and implement optimization measures
Act as a strategic sparring partner for sales and location managers, evaluate and share best practices, and scale successful approaches
Analyze market trends and customer data, derive innovative activation measures, and make their impact transparent (KPIs, learnings, optimization)
Orchestrate cross-functional projects and activations (including with Store Development, Commercial, Sales, and local marketing leads)
Manage project teams without direct supervisory authority and assume budget responsibility within the project context

Preferred Profile

Bachelor’s degree in marketing, business administration, or a comparable qualification
At least 5 years of professional experience in retail and/or marketing, with significant experience in strategic management
Strong analytical skills, as well as a focus on KPIs and results
Proven ability to manage complex projects and exert influence without direct managerial authority
Very strong consulting, communication, and presentation skills
Business fluent in German and English

If you do not tick all boxes, but still believe you are a match to this role, we are happy to get in touch.

Closure

Are you interested? Good! Apply stating your salary expectations and your earliest possible starting date. If you have any questions, please do not hesitate to contact Josefine Miranda-Schwarztkopff at or career@gebr-heinemann.de.

We welcome all people regardless of age, ethnicity, nationality, gender identity, religion, ideology, sexual orientation, social background or disability.