Senior Manager, Public Relations
NY 55 Thomas St Part-time Senior Public Relations
At a glance
Senior Public Relations role at Gap Inc. NY 55 Thomas St · part-time.
Pay not stated Public Relations salary
RolePublic Relations
SenioritySenior
LocationNY 55 Thomas St
EmploymentPart-time
PostedOct 8, 2026 · today
Role brief
growthroles summary, based on the employer's posting.
What you'll do
- Plan fashion and brand press outreach, plus media and customer events and sponsorships linked to product coverage
- Lead press work on major initiatives, drawing on agencies to land news programs and brand features
- Help set seasonal PR direction, then prepare releases, talking points, Q&As and other communications
- Build editor, influencer and social-channel relationships while coordinating awareness campaigns across internal teams
- Oversee agency work and quarterly budgets, and support the development of junior PR staff
What you bring
- You organize several projects at once and deliver them on schedule and within budget
- You make decisions independently, assess complex situations and use data to recommend next steps
- You communicate with composure around senior executives and major media outlets
Who this fits
This senior, part-time role suits someone who can balance press campaigns, agency relationships, budget work and support for junior PR staff. The role is located in New York.
From the employer
About the Role
In this role, you will work in an energizing, fast paced environment focused on all public relations endeavors. You will be an ambassador for our brands, driving press & brand awareness across all media channels. You will be responsible for creating impactful PR campaigns & influencing editorial coverage. You should have outstanding organizational skills with superior written and verbal communication.What You'll Do
- Develop and manage all aspects of PR, including fashion and brand media outreach (national and regional), media and customer events as it relates to product and fashion press and brand sponsorships
- Lead key media relations efforts surrounding key initiatives, including news-driving programs and brand-led features with the support of external agencies
- Influence and contribute to the development of PR strategies seasonally and around key initiatives
- Author press releases, talking points, Q&As, and other written materials to manage communication and increase awareness of the brand
- Establish and maintain key relationships with editors, influencers, and key social channels to have continual messaging on the brand and product newness
- Manage external agencies across media relations and celebrity relations functions
- Work cross-functionally across the integrated brand marketing, partnerships, social, merchandising and design teams to execute brand awareness campaigns
- Oversee quarterly budget management in partnership with team leader
- Support in the management junior PR staff
Who You Are
- Personality and composure to work with senior executives and major media outlets
- Excellent organizational skills and ability to handle multiple projects simultaneously within budgets and on schedule
- Ability to determine solutions independently, think creatively, and implement rapidly
- Understanding of how brand engagement fits into the larger picture of marketing; Voracious consumer of culture, technology, and fashion and able to create stories/digital experiences at the intersection of all three
- Agency experience preferred
- Ability to assess relatively complex situations and analyze data to make judgments and recommend solutions
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