Associate Communications Manager
At a glance
Mid-level Communications role at FWD. Taguig · full-time.
Pay not stated Communications Manager salary
growthroles summary, based on the employer's posting.
What you'll do
- Set the corporate website’s editorial direction and keep its content accurate, timely, and aligned with the brand
- Build thought leadership and financial literacy work, and coordinate corporate messaging across teams and leaders
- Shape media relations and PR activity, set messaging guidance with agency partners, and track coverage
- Work with Customer Experience on customer updates and complaints, keeping messages clear and consistent across touchpoints
- Prepare crisis response materials, advise on reputational exposure, and help rebuild trust after a crisis
What you bring
- You bring a strong grasp of insurance and financial services, including market shifts, regulation, and ESG
- You have communications expertise covering reputation, brand positioning, and engagement with stakeholders
Who this fits
This manager-level role suits someone who can lead communications planning while staying close to execution across media, customers, and internal teams. You’ll engage industry groups, regulators, NGOs, and partners, and support crisis exercises when needed.
From the employer
About FWD Group
FWD Group (1828.HK) is a pan-Asian life and health insurance business that serves approximately 40 million customers across 10 markets, including BRI Life in Indonesia. FWD’s customer-led and tech-enabled approach aims to deliver innovative propositions, easy-to-understand products and a simpler insurance experience. Established in 2013, the company operates in some of the fastest-growing insurance markets in the world with a vision of changing the way people feel about insurance. FWD Group is listed on the main board of the Hong Kong Stock Exchange under the stock code 1828.
For more information, please visit www.fwd.com
About FWD Life Philippines
FWD Life Insurance Corporation (FWD Life Philippines) launched its commercial operations in September 2014. As of end-2022, FWD Life Philippines ranks 3rd and 6th in terms of Paid-up Capital(1) and New Business Annual Premium Equivalent(2), respectively.
For more information, please visit fwd.com.ph.
1 www.insurance.gov.ph > Statistics > Life > 2022 > Based on Paid-Up Capital
2 www.insurance.gov.ph > Statistics > Life > 2022 > Based on New Business Annual Premium Equivalent
The Communications Associate Manager plays a key role in shaping and executing FWD’s external communications strategy, ensuring the company’s reputation, purpose, and customer trust are consistently elevated across all stakeholders. This role goes beyond execution—it drives strategic planning, editorial direction, and cross-functional collaboration to strengthen the brand, promote financial literacy, manage customer communications (including complaints), and proactively engage media and public stakeholders through purposeful storytelling and crisis management.The role also serves as a subject matter expert in communications, anticipating reputational risks, brand positioning, and stakeholder engagement. It requires a strong understanding of the insurance and financial services landscape, including market trends, regulatory affairs, and ESG.
Oversee Corporate channels - Drive thought leadership and financial literacy initiatives. Lead content strategy for corporate website and other, ensuring accuracy, timeliness, and brand alignment.
Stakeholder Engagement & Cross-Functional Leadership -Foster effective stakeholder engagement and ensure alignment of corporate narratives by driving collaboration across various departments and leadership teams and supporting initiatives that span various facets of the organization. Manage external engagement with industry groups, regulators, NGOs, and partners.
External Communications & PR - Contribute to strategic planning and execution of media relations, PR campaigns and executions aligned with corporate narrative. Define standards for messaging and collaborate with agency partners. Monitor and report media coverage.
Customer Communications & Complaints - Oversee customer-facing communications with Customer Experience to ensure clear, consistent, accurate messaging across customer touchpoints. Draft and review communications related to complaints and service updates.
Crisis & Issues Management - Develop and help implement crisis communication protocols and templates. Advise on reputational risk and participate in tabletop exercises as needed. Assist in post-crisis trust-rebuilding strategies.
CSR & Brand Purpose Storytelling - Communicate CSR, ESG, and community impact efforts. Lead and amplify storytelling around financial inclusion, disaster response, and sustainability.
Privacy Notice
Your privacy is a priority for FWD. The Company keeps your personal information with us in confidence. To know more about how we process your information, kindly refer to our FWD Recruitment Privacy Notice.
FWD has partnered with Talocity Instasolutions Private Limited (“Talocity”) to manage the initial filtering of candidate’s profiles through video interviews, social profile mapping, and video analytics using artificial intelligence engine that is offered within the Talocity platform. The platform evaluates the candidate on the five well-known dimensions as per OCEAN Personality Model that influence occupational success and help understand workplace behavior. For more information, please refer to Talocity Privacy Policy.
When you apply, FWD will share your name, phone number and email address to Talocity to contact you and conduct the initial screening and profiling process. Shortlisted candidates will then be contacted by FWD for the face-to-face interview.
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