Digital Marketing Specialist

Fullsteam Open · verified Aug 16, 2026

Austin Full-time Mid-level Digital Marketing

Mid-level Digital Marketing role at Fullsteam. Austin · full-time · $50,000–$60,000 base.

SalaryStated by Fullsteam

$50,000 – $60,000

Base salary for this role, in USD per year, as published in the posting.

This role, from FullsteamOur estimate for the market: $64,000–$69,000

Below the market median of $68,000 for mid-level digital marketing roles in Austin.

Worked out from 7 postings that stated pay, median $68,000. Last updated Mar 10, 2026.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Run paid campaigns across Facebook, Instagram, Google Ads, TikTok, and other digital channels
Create and test ads, audiences, and campaign setups to improve return
Check results each day and refine campaigns for stronger conversions and cost control
Use keyword research, audience groups, and A/B tests to sharpen performance
Work with creative, content, and product teams on aligned messaging

What you bring

At least two years in digital marketing centered on PPC, SEM, or social advertising
Hands-on campaign management across Facebook, Instagram, Google Ads, and TikTok
Working knowledge of Google Analytics, Meta Ads Manager, Google Ads Manager, and reporting tools
Ability to interpret CTR, CPA, ROAS, and conversion rates
Strong organization, close attention to detail, and a data-focused approach

Who this fits

You’ll suit this role if you combine paid media experience with organized, creative, analytical work. You’ll need to collaborate well, handle shifting priorities, and manage several campaigns at once. Texas-based applicants are preferred, with availability for meetings in Austin monthly to quarterly.

From the employer

It's fun to work in a company where people truly BELIEVE in what they're doing!

Fullsteam is a leading provider of vertical software and embedded payments technology dedicated to helping businesses flourish by providing their customers with seamless experiences. With a dynamic and growing team of over 1,900 employees, we are committed to driving innovation and delivering best-in-class software and payment solutions that empower small and medium-sized businesses across numerous industries. Our purpose is to help our customers grow their businesses and delight their customers. Join us and be a part of a forward-thinking company that values growth, excellence, and the success of our clients.

We are seeking a results-driven Digital Marketing Specialist to strategize, execute, and optimize paid advertising campaigns across major digital platforms, including Facebook, Instagram, Google, TikTok, and other emerging channels. This role is pivotal in driving brand awareness, lead generation, and revenue growth through data‑informed digital marketing initiatives.

The ideal candidate is highly organized, creative, and analytical bringing a broad skill set across PPC, SEM, and social media advertising, with a strong passion for performance marketing and continuous optimization.

Preferred candidate will be Texas-based, with availability for monthly to quarterly meetings in Austin.

Key Responsibilities

Plan, execute, and manage paid media campaigns across platforms such as Facebook, Instagram, Google Ads, TikTok, and other digital channels
Develop and test ad creatives, audience targeting strategies, and campaign structures to maximize ROI
Monitor campaign performance daily, applying optimizations to improve conversion rates, cost efficiency, and overall effectiveness
Conduct keyword research, audience segmentation, and A/B testing to refine campaign performance
Collaborate with creative, content, and product teams to align marketing objectives and messaging
Track, analyze, and report on campaign performance using analytics tools (e.g., Google Analytics, ad platform dashboards)
Stay current on digital marketing trends, platform updates, and best practices in paid media and social advertising
Manage advertising budgets efficiently while meeting performance targets
Ensure campaigns align with brand guidelines and broader marketing strategies

Required Qualifications

Skills & Competencies:
Proficiency in web analytics platforms, such as Google Analytics, and data visualization tools like Google Data Studio.
A collaborative team player who thrives in fast-paced environments and can adapt to rapidly changing priorities.
Bachelor's degree in Marketing, Business, or a related field is preferred.
2+ years of experience in digital marketing, with a focus on paid advertising (PPC / SEM / social ads)
Hands-on experience managing campaigns on Facebook, Instagram, Google Ads, and TikTok
Strong understanding of performance metrics such as CTR, CPA, ROAS, and conversion rates
Proficiency with analytics and reporting tools (Google Analytics, Meta Ads Manager, Google Ads Manager, etc.)
Excellent organizational skills with the ability to manage multiple campaigns simultaneously
Strong attention to detail and a data‑driven mindset

Preferred Qualifications

Experience marketing SaaS products or B2B offerings
Familiarity with marketing automation tools and CRM platforms
Basic knowledge of SEO, landing page optimization, and conversion rate optimization (CRO)
Experience collaborating with designers and copywriters on ad creative development

Salary range: $50,000 - $60,000

Fullsteam supports an inclusive workplace that values diversity of thought, experience, and background. Fullsteam is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, age, physical or mental disability, sex, sexual orientation, gender identity/expression, pregnancy, veteran status, marital status, creed, status with regard to public assistance, genetic status or any other status protected by federal, state, or local law.