Head of Paid Media

ftmo Open · verified Sep 10, 2026

On-site Prague Full-time Director Paid Media

Leadership Paid Media role at ftmo. Prague · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Lead and mentor in-house PPC, display, and mobile media specialists while building a performance culture
Set global paid media plans for mobile and web, then guide delivery across multiple platforms
Direct campaign testing and optimization, tracking ROI, payback, and LTV
Manage vendors, ad platforms, and mar-tech partners to keep media operations competitive
Build efficient workflows and explain funnel performance, attribution, and results to marketing leaders

What you bring

At least seven years in agency or client-side media, with success managing major budgets and delivering growth
Understand the full marketing mix, mar-tech, reporting, attribution, and practical uses for AI tools
Bring experience leading direct reports and stakeholders, ideally in financial services or regulated markets
Know both mobile and web advertising, including optimization across biddable platforms
Use advanced English and stay commercially focused in fast-moving, collaborative settings

Who this fits

You’ll suit a commercially minded paid-media leader who can set strategy, manage a team, and stay hands-on when needed. The role is based in Prague, with a flexible hybrid model and a stated preference for in-person collaboration. English at an advanced level is required.

From the employer

In partnership with OANDA (one of the world’s leading online trading groups recently acquired by FTMO) we're currently looking for a Head of Paid Media.

In this leadership strategic position, you will build and manage the in-house media buying team, overseeing significant paid marketing budgets across global markets. You will design the overarching media strategy for both mobile and web, ensuring seamless execution across multi-platform channels.

This role requires a strategic leader to manage vendor relationships, solve complex challenges, and drive performance efficiency and business growth, with hands-on experience and the ability to mentor the team when it's time to roll up the sleeves.A critical focus will be on driving new client growth, ensuring commercial targets are hit and consistently pushing to exceed ROI goals.

What will you do?

Manage and lead a media team of PPC, Display and mobile ad managers and experts, fostering a culture of performance and continuous improvement.
Design and implement comprehensive media buying strategies across global regions to support user acquisition.
Oversee the execution, testing, and constant optimization of campaigns to ensure ROI, payback and LTV.
Manage relationships with key vendors, advertising platforms, and mar-tech providers to maintain a competitive edge.
Establish processes and ways of working to ensure operational efficiency within the in-house marketing team and broader business.
Report on both top-of-funnel and bottom-of-funnel metrics, providing clear insights on attribution and performance to the Head of Performance Marketing and regional or product marketing leads.

What do you bring to the table?

7+ years of experience in agency or client-side roles with a proven track record of managing significant budgets successfully and delivering growth.
Deep understanding of the full marketing mix, including mar-tech, reporting, and attribution challenges.
AI and MarTech Literacy: You understand how to leverage modern AI tools to accelerate your function.
Experience in the financial services or regulated markets is highly desirable.
Strong leadership skills with experience managing direct reports and stakeholders requirements.
Commercial focus with a passion for marketing and a client-obsessed mindset.
Proficiency in both mobile and web advertising ecosystems.
High attention to detail with an understanding of optimisation levers across biddable platforms
You thrive in fast-moving, collaborative environments and stay calm under pressure.
English language at advanced level

Why join the FTMO team?

We are a Czech fintech that, since 2015, has grown from an idea into a global project. 🚀
300+ amazing teammates. We’re a great team who learn from each other every day.🤜🤛
How do we work? We focus on meaningful work and open communication, while only adopting processes that make our lives easier.
Prague, Národní třída. Enjoy our modern offices at the Quadrio shopping center, offering beautiful views and excellent accessibility.
What if I don’t trade? No worries. We’ll show you what our product is all about and introduce you to the basics of trading.
Free fruit, snacks, and coffee are always within reach in the office.
How do we promote strong relationships and well-being? Company cottage, team building events, and running club.
Flexible hybrid model. We prefer collaborating in person to keep the team spirit high, but we offer the flexibility you need to stay balanced.

*The benefits mentioned above apply to FTMO on-site employees in our Prague office.