Digital Marketing Specialist
At a glance
Mid-level Digital Marketing role at Freudenberg. Brasov · full-time.
Pay not stated Digital Marketing Specialist salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Run worldwide lead-generation and customer-engagement campaigns in HubSpot with the MarCom team
- Maintain Typo3 and PIMCore to improve content and marketing-data quality
- Improve search visibility and help deliver and measure Google SEA campaigns
- Keep marketing-system data accurate while following data-protection and compliance rules
- Take on projects assigned by digital marketing leadership
What you bring
- Completed studies in digital marketing or a related field
- At least three years of professional digital marketing experience
- Hands-on ability with marketing automation, SEO/SEA, lead generation, CMS and PIM systems
- Strong analytical skills with experience managing KPIs
- A proactive, self-directed and collaborative approach suited to global remote work
Who this fits
You’ll suit this role if you combine digital marketing experience with sales and customer focus, online fluency and an interest in digital trends. The position is full-time in Brasov, Romania, and requires effective work in a global remote environment.
From the employer
Working at Freudenberg: We will wow your world!
Responsibilities:
- Support the MarCom team by playing a key role in executing dynamic lead generation and customer engagement campaigns worldwide through HubSpot;
- Enhance content quality by monitoring and managing marketing systems like Typo3 (CMS) and PIMCore (PIM/DAM), with the aim of improving data quality;
- Enhance online presence by continuously improving the company’s visibility in search engines;
- Assist in the implementation and tracking of effective global online advertising campaigns (SEA) via Google;
- Ensure data excellence by maintaining high standards of data quality in marketing systems, following established guidelines;
- Uphold compliance by sharing the responsibility for adhering to data protection and compliance regulations;
- Implement special tasks/projects specified by the digital marketing management.
Qualifications:
- Relevant completed studies in digital marketing or a related field;
- Minimum of 3 years of proven work experience in digital marketing;
- Expertise in marketing automation, SEO/SEA, and lead generation;
- Hands-on experience with CMS and PIM systems;
- Strong analytical mindset with KPI management skills;
- Self-motivated attitude and ability to thrive in a global remote environment;
- Good sense for digital trends, strong online affinity, focus on sales-oriented and customer-oriented action;
- Proactive, results-oriented approach with a high degree of team orientation and independent action.
The Freudenberg Group is an equal opportunity employer that is committed to diversity and inclusion. Employment opportunities are available to all applicants and associates without regard to race, color, religion, creed, gender (including pregnancy, childbirth, breastfeeding, or related medical conditions), gender identity or expression, national origin, ancestry, age, mental or physical disability, genetic information, marital status, familial status, sexual orientation, protected military or veteran status, or any other characteristic protected by applicable law.
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