Head of Performance Marketing

Fresha Open · verified Aug 17, 2026

On-site London Full-time Director Performance Marketing

Leadership Performance Marketing role at Fresha. London · full-time · no salary stated · we estimate £32,000–£90,000.

Estimated pay

Fresha has not published a salary for this role. The figure below is our estimate, not theirs.

£32,000 – £90,000

What the middle half of lead performance marketing roles in London paid, among postings that did state a salary.

Worked out from 5 postings that stated pay, median £85,000. Last updated Mar 10, 2026.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Set the global paid-search and paid-social approach across Google, YouTube, Bing, Meta, TikTok, Snapchat, and Pinterest
Grow and coach the internal team while meeting acquisition and return goals for B2B and B2C
Plan regional and channel budgets, then refine them for efficient growth
Use dashboards with Data and Analytics to track CAC, LTV, and ROAS and improve performance
Share results with senior leaders and uncover opportunities in platforms, markets, and audiences

What you bring

Bring seven to eight years of performance marketing experience, including hands-on paid search and paid social work
Show success managing large campaigns in fast-moving, data-led B2B and/or B2C environments
Use Google Analytics and Google Tag Manager for measurement, analysis, and reporting
Lead teams, collaborate across functions, and present insights confidently to C-suite audiences

Who this fits

You’ll suit a performance marketing leader who can run global acquisition across both B2B and B2C while managing an in-house team. The role is based onsite in London and requires collaboration with Marketing, Data, Design, Commercial, and senior stakeholders.

From the employer

The AI-powered OS for beauty, wellness and self-care
About Fresha

Fresha is the AI-powered operating system for the global beauty, wellness and self-care industry, connecting and powering everything from salons and barbers to spas, medspas, fitness studios and health practices.

Trusted by millions of consumers and businesses worldwide. Fresha is used by 140,000+ businesses and 450,000+ stylists and professionals worldwide, processing over 1 billion appointments to date.

The company is headquartered in London, United Kingdom, with 15 global offices located across North America, EMEA and APAC. Fresha allows consumers to discover, book and pay for beauty and wellness appointments with local businesses via its marketplace, while beauty and wellness businesses and professionals use an all-in-one platform to manage their entire operations with an intuitive business software and financial technology solutions. Fresha’s ecosystem gives merchants everything they need to run their business seamlessly by facilitating appointment bookings, point-of-sale, customer records management, marketing automation, loyalty, beauty products inventory and team management. The consumer marketplace unlocks revenue potential for partner businesses by leveraging the power of online bookings and automated marketing through mobile apps and advanced integrations with major tech brands including Instagram, Facebook and Google.
Role overview Fresha is the world’s leading marketplace for beauty and wellness, and we’re on an exciting growth journey. With performance marketing now fully in-house, we’re looking for an exceptional Head of Performance Marketing to lead our global acquisition strategy across B2B and B2C. You’ll own our paid search and paid social strategy, managing a growing in-house team to drive scalable, data-driven growth. Working closely with Marketing, Data, Design, and Commercial teams, you’ll optimise spend, creative, and funnel performance to maximise ROI and lifetime value across key markets.

What you will be doing

Lead and scale Fresha’s global performance marketing strategy across Paid Search (Google, YouTube, Bing) and Paid Social (Meta, TikTok, Snapchat, Pinterest).
Manage and develop the in-house team to deliver against acquisition and ROI targets for both B2B and B2C campaigns.
Forecast and optimise budgets across regions and channels to achieve maximum efficiency and growth.
Partner with Data and Analytics teams to build dashboards, monitor CAC, LTV, and ROAS, and drive continual optimisation.
Collaborate with Design and Influencer Marketing teams to deliver impactful creative and campaigns.
Present performance results and insights to senior stakeholders, influencing strategy and investment decisions.
Identify new growth opportunities across platforms, geographies, and audience segments.

What we are looking for

7–8 years’ experience in performance marketing with strong hands-on expertise in paid search and paid social.
Proven success running large-scale campaigns in fast-paced, data-led environments (B2B and/or B2C).
Strong analytical and reporting skills with experience using Google Analytics and Google Tag Manager.
Demonstrated ability to lead teams and collaborate cross-functionally.
Confident communicator able to present insights to C-suite stakeholders.
Creative, proactive, and motivated by impact.

Inclusive workforce At Fresha, we are creating a culture where individuals of all backgrounds feel comfortable. We want all Fresha people to feel included and truly empowered to contribute fully to our vision and goals. Everyone who applies will receive fair consideration for employment. We do not discriminate based on race, colour, religion, sex, sexual orientation, age, marital status, gender identity, national origin, disability, or any other applicable legally protected characteristics in the location in which the candidate is applying. If you have any accessibility requirements that would make you more comfortable during the interview process and/or once you join, please let us know so that we can support you.