Account Manager - Outside Sales
At a glance
Mid-level Account Management role at Fraza / Vitan Equipment. Grand Rapids · full-time.
Pay not stated
Growth Roles summary, based on the employer's posting.
What you'll do
- Sell forklift and vertical-product service coverage to new and existing customers across your territory
- Find prospects, win contracts, renew accounts, and expand them with maintenance and monitoring services
- Run account reviews and needs assessments, then build proposals through the company CRM
- Coordinate orders, scheduling, maintenance visits, and deliveries across internal and OEM teams
- Monitor pipeline results and share market feedback that supports customer retention
What you bring
- You have outside-sales experience with forklifts or material handling and have sold service or maintenance programs
- You can qualify needs, build relationships, negotiate clearly, and close contracts, renewals, and expansions
- You work comfortably with CRM systems, MS Office, and quoting tools
- You can handle multiple accounts and travel throughout your assigned territory
Who this fits
This role suits a self-directed, detail-focused salesperson who can sell consultatively and manage ongoing customer relationships. Forklift knowledge, safety procedures, preventive maintenance, and tailored vertical-product solutions are preferred. The job is based in Grand Rapids and includes territory travel.
From the employer
Vitan Equipment is hiring an Account Manager to drive service contract sales and deliver exceptional service in the material handling industry. Focused on forklifts and our vertical product lines, you’ll grow new business, manage key accounts, and provide tailored, consultative solutions.
What You’ll Do
- Outside Sales focus: Sell service contracts and coverage for forklifts and vertical products to new and existing customers in your territory.
- Prospect, close opportunities, and manage renewals; upsell preventive maintenance, extended warranties, emergency service, and remote monitoring.
- Lead account reviews, need assessments, and solution-based proposals using the company CRM.
- Coordinate orders, service scheduling, maintenance visits, and delivery; ensure a seamless customer experience.
- Collaborate with Territory Managers, Service, Parts, and OEM partners; track pipeline and performance metrics.
- Provide market insights to sharpen sales strategies and drive customer satisfaction and loyalty.
What We’re Looking For
- Proven outside sales experience in forklift/material handling, with a track record of selling service contracts or maintenance programs.
- Strong relationship-building, qualifying, and consultative selling skills; excellent communication and negotiation abilities.
- Ability to close service contracts, renewals, and upsell opportunities; proficient with CRM, MS Office, and quoting tools.
- Able to manage multiple accounts and travel within the territory as needed.
- Self-motivated, detail-oriented, and results-driven.
Preferred
- Knowledge of forklifts, safety procedures, and preventive maintenance programs.
- Experience tailoring service contracts and vertical product solutions.
Fraza and Vitan Equipment is a full-service material handling business with over 300 skilled employees across Michigan and New Jersey. Partnering with Matthai Material Handling, we now also service Pennsylvania and Maryland. Our team uses innovative equipment and processes to push your business forward and increase efficiency. We're always on the lookout for talented individuals to join our team and grow their careers in a challenging but positive environment. Apply now to become part of our dynamic team!
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