Marketing Manager, Form Now

Formlabs Open · verified Aug 17, 2026

Billerica Full-time Manager General Marketing

Mid-level General Marketing role at Formlabs. Billerica · full-time · $85,000–$115,000 base.

SalaryStated by Formlabs

$85,000 – $115,000

Base salary for this role, in USD per year, as published in the posting.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Use customer and campaign data to choose promising segments, channels, and growth opportunities
Build, launch, and assess email and LinkedIn campaigns from setup through results
Plan and run events that attract B2B customers across different company sizes
Turn product plans into positioning and messaging that resonates with buyers
Test, measure, and refine acquisition campaigns, lifecycle copy, and new channel ideas

What you bring

Two to ten years of B2B marketing or growth experience, with evidence of progress and persistence
A history of taking projects from initial idea through delivery and measuring their outcomes
Strong analytical judgment, including building practical tracking and acting on campaign results independently
Experience organizing and running events without relying on others to manage them
Fluent daily use of AI tools, including Claude, while maintaining your usual quality standard

Who this fits

You’ll suit a hands-on, one-person marketing role inside Form Now, a small startup team of about twenty people. You’ll work directly with leadership, handle loosely defined problems, and move quickly across channels rather than specialize in one. The role is based in Billerica, United States, and includes customer-facing work when needed.

From the employer

About Formlabs:

Do you want to change how the world creates?

At Formlabs, we’re building the tools that make it possible for anyone to bring their ideas to life, from cutting-edge products to life-saving medical devices. Our 3D printing technology powers innovation at more than 50,000 industry leaders worldwide, including Apple, Google, Tesla, New Balance, and NASA. Together, we’re helping everyone design, prototype, and manufacture faster than ever before.

We’re a team of hands-on builders, engineers, and innovators reinventing how the world makes physical things. If you’re ready to shape the future of fabrication, come build it with us.

About Form Now

Form Now is a startup within Formlabs, backed by a small, fast-moving team of about 20 people. As the Marketing Manager for this business, you'll be a team of one. We're looking for a generalist who can go deep on data and go wide across channels, someone who wants the highest-leverage marketing seat at a company this size, with a massive opportunity to grow this product.

Your Impact:

We're looking for a Marketing Generalist to own growth for Form Now end to end. We need someone who can wear many hats, from working on customer acquisition, to launching and iterating quickly on new campaigns. You'll need to be strong analytically, comfortable running email, events, and LinkedIn outreach, and willing to try channels you haven't touched before. You'll work directly with Form Now Leadership to connect what the product can do with how we message and sell it to new customers.

Breadth matters more than depth here. We'd rather have someone who can move fast across five channels than someone who's only ever gone deep on one.

What You’ll Do:

Use analytics to identify where Form Now should grow next: which customer segments, which channels, and which campaigns are actually working
Own campaign effectiveness end to end: set up email and LinkedIn campaigns, run them, and measure what drove results
Independently plan and execute events as a channel for reaching new B2B customers, from small businesses to medium and large accounts
Connect Form Now's product roadmap to marketing: turn what the product does into positioning and messaging that lands with buyers
Pull together campaign analysis, competitive tracking, and channel experiments into a coherent growth plan you own end to end
Make A/B testing and fast iteration a habit rather than an occasional exercise; ship, measure, adjust, repeat
Write and manage customer-facing copy and email, from acquisition sequences to lifecycle messaging
Use AI tools, including Claude, as a daily part of the job to move faster on research, campaign builds, and analysis

About You:

2-10 years of B2B marketing or growth experience; slope and grit matter more than years
A track record of taking on projects solo, from concept through execution, and knowing how you measured success
Comfortable being customer-facing when the job calls for it
Strong analytically: you can build a manageable tracking system, read your own campaign data, and act on it without waiting for someone else to hand you a dashboard
Have run or set up events independently
Growth mindset: you're not precious about the channel you know best and you'll try new approaches quickly
High energy and not afraid to be scrappy; a startup-within-a-startup environment means undefined problems and few guardrails
Use AI tools fluently in your daily work, held to the same quality bar as your own

Bonus Skills:

B2B experience specifically
Experience with data analytics and visualization tools (GBQ/SQL, DataStudio/Looker, etc.)
Comfortable with copywriting and customer marketing, even if it's not your primary strength
You've built your own tools, whether that's a scraper for a prospect list, an automation that stitches two tools together, or a landing page you shipped without waiting for design.

Our Benefits & Perks:

Robust equity program to build future wealth through RSUs
Comprehensive healthcare coverage (Medical, Dental, Vision)
401K matching and access to financial advisors
Generous paid Parental Leave (up to 16 weeks)
Tenure-based paid Sabbatical Leave (up to 6 weeks)
Flexible Out of Office Plan – Take time when you need it
Ample on-site parking & pre-tax commuter benefits
Healthy on-site lunches, snacks, beverages, & treats
Regular sponsored professional development opportunities
Many opt-in culture events across our diverse community
And of course… unlimited 3D prints

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Even if you don't check every box, but see yourself contributing, please apply. Help us build an inclusive community that will change the face of 3D printing.

Compensation

We are all owners of Formlabs and direct beneficiaries of our success. We believe that equity is a critical component of compensation at Formlabs, and we want our newest team members to understand the potential value of their equity compensation. Full time employees receive equity, in the form of RSUs. Your financial investment will grow with us in accordance to your impact.

At Formlabs, base pay is one part of our total compensation package and is determined within a range. Your base pay will depend on your skills, qualifications, experience, location and expected impact on the organization.

The annual base pay range for this role is:$85,000—$115,000 USD