Marketing Manager - Asia Pacific & Japan (APJ)

Formlabs Open · verified Sep 10, 2026

Shenzhen Full-time Manager General Marketing

Mid-level General Marketing role at Formlabs. Shenzhen · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Build regional marketing plans that connect Formlabs and partner activity across APJ
Lead PR, brand positioning, and awareness work for professional 3D printing
Create locally relevant content with global product marketing, content, and translation teams
Equip channel partners with regional programs, product materials, and sales tools
Track regional KPIs and OKRs across channel results, web traffic, leads, and engagement

What you bring

Fluent English plus proficiency in a key regional language such as Japanese or Korean
Experience managing marketing across a region
Strong analytical judgment for finding trends, opportunities, and data-backed actions
Creative, adaptable approach to applying global strategies in local markets
Results-focused mindset suited to a fast-moving, high-growth setting

Who this fits

You’ll suit this role if you can combine B2B marketing strategy, channel partner understanding, and hands-on execution across APJ. The position is based in Shenzhen, China, and calls for English plus another key regional language. STEM knowledge, agency management, 3D printing interest, and startup scaling experience are listed as advantages.

From the employer

To build something exceptional, you need exceptional people. If you aspire to introduce cutting-edge professional 3D printers to the desks of engineers, manufacturers, and researchers across the APJ (Asia-Pacific & Japan) region - consider joining Formlabs.

We are seeking an exceptional marketer with an entrepreneurial mindset to drive awareness of Formlabs printers across key APJ markets and accelerate our market growth. If you have a deep understanding of B2B sales and marketing strategy, channel partner dynamics, and hands-on marketing execution, we'd love to hear from you.

The Job

Develop end-to-end marketing plans that align Formlabs and channel partner initiatives across the APJ region.
Lead regional PR, brand positioning, and awareness programs to strengthen Formlabs' position as the market leader in professional 3D printing.
Collaborate with global product marketing, content, and translation teams to deliver compelling, locally relevant content for regional customers and partners.
Develop and implement regional channel programs and empower channel partners with effective product marketing materials and sales enablement tools.
Engage directly with customers to capture how they use Formlabs products and develop user stories that highlight success across key industries.
Define, track, and report on regional marketing KPIs and OKRs covering channel performance, web traffic, lead generation, and user engagement.

You

Fluency in English with proficiency in a key regional language (e.g., Japanese or Korean)
Experience in regional marketing management
Strong analytical mindset - able to identify trends, spot opportunities, and make data-driven decisions
Creative thinker with the ability to adapt global strategies to local market realities
Results-driven and comfortable operating in a fast-moving, high-growth environment

Bonus Skills

STEM background
Experience managing agencies for content, PR, and media
Passion for 3D printing and emerging technologies
Experience in rapidly scaling startup environments

Benefits

Competitive salary and equity in a unicorn-stage company
Language learning and professional development support
In-house and external training opportunities
Unlimited 3D prints
Regular team events

We build amazing things. Come join us!

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Even if you don't check every box, but see yourself contributing, please apply. Help us build an inclusive community that will change the face of 3D printing.

To all recruitment agencies: Formlabs does not accept agency resumes. Please do not forward resumes to our jobs alias, Formlabs employees or any other company location. Formlabs is not responsible for any fees related to unsolicited resumes. Unsolicited resumes received will be considered our property and will be processed accordingly.