Cross-Segment CRM Campaign Specialist

Ford Global Career Site Open · verified Sep 10, 2026

Hybrid United Kingdom Part-time Mid-level Campaign Management

Mid-level Campaign Management role at Ford Global Career Site. United Kingdom · part-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Design and deliver CRM journeys linking commercial and consumer audiences across acquisition, onboarding, in-life and retention
Coordinate with European marketing, sales, service, local CRM, IT, agency, analytics, app and product teams
Create and manage creative and technical briefs for complex cross-segment campaigns, including dealer marketing support
Run, optimise and measure live always-on campaigns, using performance data to improve results
Review content, handle approvals, respond to local CRM needs and follow audit, GDPR and privacy processes

What you bring

At least three years in CRM, with strong understanding of both B2C and B2B business needs
Knowledge of AI, digital marketing, CRM regulation, customer data, segmentation and analytics interpretation
Clear communication skills and the ability to turn business and customer needs into agency-ready briefs
Marketing agency experience and, ideally, experience working across multiple markets
A self-directed, adaptable approach with experience managing complex projects and cross-functional stakeholders

Who this fits

You’ll suit a customer-focused, inquisitive and action-oriented person who enjoys change and collaborative, agile teams. This is a part-time, hybrid role in the United Kingdom working across European markets and multiple stakeholder groups. Successful candidates must complete a criminal record check covering unspent convictions.

From the employer

The Customer Relationship Management (CRM) team is responsible for the direct digital communications to both our commercial and consumer customers in Europe for our complete product and service portfolio. We connect the capabilities of Salesforce and data with customer needs through personalised CRM solutions that build loyalty and drive growth across the acquisition, onboarding, in-life and retention customer journeys. We embrace working in an agile and highly collaborative manner and work closely with multiple cross-functional business, IT and agency teams.

As our Cross-Segment CRM Campaign Specialist, you will drive the design, acceleration and implementation of innovative always-on CRM campaigns and foundational journeys that bridge different customer segments. You will work across CRM channels to directly influence sales, loyalty, engagement, customer experience and increased revenue from cross-sell opportunities.

• Supporting the implementation of digital customer journeys that span commercial and consumer customer segments
• Working with colleagues across European marketing, sales and service, local market CRM teams, IT, agency, analytics, app and product teams to design and execute foundational lifecycle journeys that drive engagement for both consumer and commercial customers and prospects, and that are aligned with the digital web experience
• Creating and managing creative and technical CRM briefs that drive business impact and support complex, cross-segment campaigns
• Supporting dealer marketing strategy
• Managing, optimising and developing live and always-on campaigns
• Reviewing content and managing approvals
• Supporting local CRM requirements and queries
• Pro-active monitoring and measuring impact and effectiveness of CRM
• Providing actionable insights that iteratively improve campaigns
• Supporting the wider cross-functional CRM team in achieving business and marketing objectives, including any compliance or departmental tasks
• Support the wider CRM team in achieving business or operational objectives that overlap between Consumer and Commercial pillars.
• Following audit, GDPR and privacy processes and regulations as required

You will be customer-focused, inquisitive, action-orientated and enjoy change. Working in collaborative, positive and agile teams you will thrive in the kind of environment where you can share and reciprocate knowledge. You will have:

• 3+ years experience of CRM, with demonstrable strong B2C and B2B business acumen
• A good understanding of AI, digital marketing, and the CRM regulatory framework
• An interest and understanding of customer data, segmentation, and the ability to interpret analytics data to produce actionable insights with a high attention to detail
• Excellent verbal and written communication skills and be able to facilitate effective communication at all levels
• The ability to shape, define and articulate business and customer opportunities and requirements into clear agency marketing briefs
• Passion for new technology, innovation and customer experience with a strong customer focus
• Self-motivation and direction, with a demonstrated work ethic and ability to perform under pressure to meet deadlines
• Experience working with marketing agencies and (ideally) in a multi-market structure
• Energy, self-motivation and adaptability to thrive in a fast paced and agile environment
• The ability to think and lead strategically, and demonstrating a strong focus on impactful delivery and drive for results
• Experience leading complex projects with multiple cross-functional and multi-region stakeholders as well as external partners (desirable)

The Company is committed to diversity and equality of opportunity for all and is opposed to any form of less favorable treatment or harassment on the grounds of race, religion or belief, sex, marriage and civil partnership, pregnancy and maternity, age, sexual orientation, gender reassignment or disability

As part of our pre-employment checks process, successful candidates will be required to undergo a criminal record check. This will be conducted in line with the Rehabilitation of Offenders Act 1974 and applied only to unspent convictions.