Senior Data Analyst, Marketing

About Fora

Fora is the modern travel agency, empowering the next generation of entrepreneurs to build thriving travel advisory businesses. We're modernizing the $100B+ travel industry with AI woven through every part of the advisor's workflow, plus global supplier relationships, personalized training, and a vibrant community, all in one place. That's what lets advisors build businesses that scale, while their taste and service create trips no algorithm alone could plan. At the heart of it all is our mission: to help the next generation of travel entrepreneurs turn their love for travel into a fulfilling career, whether full-time or part-time.

The same idea shapes how we work. We're mission-driven and obsessed with our customers, and we believe humans and AI are both essential: the best work here comes from people and technology at their best, together.

Founded in 2021, Fora has grown to a team of 200+ full-time employees based in downtown New York City. In 2026, we closed a $60 million Series D led by Forerunner and Tactile Ventures, with continued backing from Thrive Capital, Insight Partners, and Heartcore Capital. We've been named a LinkedIn Top Startup (2024), one of Fast Company's Most Innovative Companies (2023 and 2025), and one of TIME's 100 Most Influential Companies (2026).

Come build something that hasn't existed before.

About the Role

Fora is looking for a Senior Data Analyst, Marketing to join our growing Data team and partner closely with our Growth, Sales, and Acquisition teams. This is a high impact role at a pivotal stage in Fora’s growth, helping shape how we acquire, qualify, and convert high quality advisors onto the platform.

You will work directly with go to market leaders to answer some of the company’s most important growth questions. From designing experimentation frameworks and improving marketing measurement to identifying scalable acquisition opportunities, you will help the business make smarter, data driven investment decisions. This is an opportunity for someone who enjoys combining technical excellence with strategic thinking to influence how the company grows.

Key Responsibilities

• Partner closely with Growth, Sales, and Acquisition teams to deliver actionable insights that inform strategic business decisions.
• Design, execute, and evaluate marketing measurement initiatives, including incrementality testing, experimentation, attribution, and other approaches to measuring marketing effectiveness.
• Lead complex analyses that uncover opportunities to improve go to market performance, operational processes, and product outcomes.
• Develop scalable data models, AI powered analytics tools, and analytics infrastructure using modern technologies to enable trusted self service analytics across the organization.
• Define and maintain clear, consistent metrics and measurement frameworks that help teams understand business performance and make informed decisions.
• Act as a strategic thought partner by identifying opportunities, developing hypotheses, and translating data into clear recommendations.
• Contribute to the evolution of analytics best practices through documentation, knowledge sharing, mentorship, and cross functional collaboration.
• Support team planning, prioritization, and the continued growth of the analytics function.

Requirements

• Five or more years of experience in a data analytics role, ideally in a fast paced and collaborative environment.
• Demonstrated experience in marketing analytics, including experimentation and performance measurement.
• Strong proficiency in SQL.
• Experience working with modern analytics technologies such as BigQuery, dbt, Airbyte, Omni, Hex, or similar tools.
• Experience designing and maintaining scalable data models that support reliable analytics.
• Strong communication skills with the ability to translate complex analyses into clear business recommendations.
• A pragmatic approach with a focus on delivering measurable business impact.
• A collaborative and empathetic working style with experience supporting teammates and contributing to a strong team culture.
• A high level of curiosity and a desire to continuously learn and improve.

Strongly Preferred

• Experience with Python.
• Experience using AI powered development or analytics tools such as Claude Code, Codex, or similar technologies.
• Experience building or supporting AI enabled analytics workflows and self service data capabilities.

Compensation

Compensation range for this role can vary depending on experience, and for this role an indicative range is $120k-$160k + equity. Final compensation will depend on the level at which the candidate is hired, as we’re considering multiple levels for this role.

Other benefits include:

• Unlimited vacation
• Health Insurance (including an option completely covered by Fora HQ)
• Dental & Vision Insurance
• Wellhub Memberships
• 401k plan with company match
• Commuter Benefits
• Supplemental Life Insurance
• Stock Options

This role is based in our beautiful New York City office (Tribeca/FiDi) with lots of natural light and great views. 

Our Values

We’re forging our own path

Fora has always been about driving change within the industry. We’re not interested in maintaining the status quo. 

We’re stronger together

Community is our cornerstone and collective power is our strength. We believe we can all go further when we operate together, using our combined leverage to unlock better opportunities and outcomes for our advisors, partners, and travelers.

We believe in technology

We believe technology is an answer to some of the most fundamental challenges the travel industry faces. We believe advancements in AI, bold investments in our platforms, and a world-class data infrastructure will transform the work of our advisors and our partners, while creating better travel experiences for travelers.

We’re here to serve

We operate in service of our community and believe that when they’re empowered to focus on what they do best, we all win. It’s why we relentlessly advocate for our advisors and prioritize their best interest every step of the way.

We mean business

Fora is equal parts fun, meaningful work and serious travel business. We’re unlocking opportunities for thousands of travel entrepreneurs, delivering a stream of high-quality guests at scale for our partners, and providing a superior travel experience for our travelers. It’s a better equation for the future of our industry.

WORK AUTHORIZATION

Authorization to work in the United States is required for full-time roles based in our New York City office. Fora is unable to sponsor or assist with U.S. work authorization. Roles based outside of the United States are not subject to this requirement.

EQUAL OPPORTUNITY

Fora is committed to an equitable hiring process and an inclusive work environment. BIPOC and traditionally underrepresented candidates are strongly encouraged to apply. We will not discriminate and will take action to ensure against discrimination in employment, recruitment, advertisements for employment, compensation, termination, upgrading, promotions, and other conditions of employment against any employee or job applicant on the bases of race, color, gender, national origin, age, religion, creed, disability, veteran's status, sexual orientation, gender identity, gender expression or any other characteristic protected by law.