GTM & Product Marketing Lead

Flagright flagright.com Open · verified Aug 22, 2026

On-site San Francisco Full-time Senior Product Marketing

Senior Product Marketing role at Flagright. San Francisco · full-time · $180,000–$200,000 base.

SalaryStated by Flagright

$180,000 – $200,000

Base salary for this role, in USD per year, as published in the posting.

This role, from FlagrightOur estimate for the market: $171,500–$210,450

In line with the market median of $190,000 for senior product marketing roles in San Francisco.

Worked out from 47 postings that stated pay, median $190,000. Last updated Aug 22, 2026.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll shape Flagright's global product positioning, value propositions, and messaging systems
You'll define segments, account tiers, ideal customers, and buyer personas for regional teams
You'll track competitors and create battlecards, positioning guidance, and sales enablement materials
You'll run North American GTM, including vertical priorities, account targeting, campaigns, and enterprise deal support
You'll design lifecycle and reactivation campaigns and plan events with field marketing and sales

What you bring

You'll bring a bachelor's degree and four to seven years in product marketing, GTM strategy, or enterprise sales
You'll turn technical products into clear commercial narratives
You'll have created segmentation, sales playbooks, and competitive positioning that sales teams used
You'll communicate effectively in writing and conversation

Who this fits

You’ll suit a lean, high-ownership environment where priorities can shift, feedback is direct, and you own outcomes rather than a fixed task list. You’ll work fully onsite at the Santa Clara office, based in the Bay Area, with authorization to work in the USA and no visa sponsorship. You’ll also need to travel up to twenty percent of the time and will report directly to the CEO.

From the employer

About Flagright

Flagright is an AI operating system for financial crime compliance used globally by Fortune 500 companies, large banks, fintechs, and fast growing startups. Flagright enables real-time risk detection, automated investigations, and intelligent decisioning, helping compliance teams operate at their full potential in the fight against financial crime.

We operate as a lean, high-performance team with high individual ownership and direct access to leadership.

The role

This is the glue function between marketing and sales. You own how Flagright positions, competes, and wins — globally — and you run GTM for North America hands-on. You report directly to the CEO and work alongside regional GTM Associates in APAC and EMEA.

Global ownership:

Core product positioning and value propositions — the single narrative every region builds on
Messaging architecture: the frameworks and templates regions use to build vertical- and persona-specific messaging
Segmentation and ICP methodology: how we define segments, tier accounts, and structure buyer personas
Competitive intelligence: track competitors, maintain positioning frameworks and battlecards, design competitive minefields that expose competitor weaknesses — fed by regional inputs
Sales enablement: core playbooks and enablement materials used by the entire revenue org

North America (you run it yourself):

Target segments, priority verticals, and buyer personas for the region, including adjacent opportunities
Regional messaging per vertical, per channel
Strategic support on enterprise opportunities: deal strategy, positioning, RFP responses
Manage account lists for BD team targeting; campaign prioritization
Lifecycle and reactivation campaign design, with marketing and sales
Event planning with Field Marketing and Sales

People who thrive at Flagright

Have been knocked down before and gotten back up
Are resourceful — figure it out with whatever tools exist
Have strong opinions, defend them, and drop them when proven wrong
Would rather own targets than a task list
Run toward ambiguity, not away from it
Want to work with no-BS people

People who struggle here

Want 9-to-6 and a predictable week
Confuse ambitious goals with unreasonable ones
Need priorities to hold still for a quarter
Take blunt feedback or lost deals personally
Say — or think — "that's not my job"

Who we are looking for

Based in the Bay Area with the right to work in the USA (no visa sponsorship available); fully in-person at our Santa Clara office
Bachelor's degree required
4–7 years in product marketing, GTM strategy, or enterprise sales — ideally in fintech, compliance technology, fraud prevention, or data infrastructure
Proven ability to translate technical products into clear commercial narratives
Has built segmentation frameworks, sales playbooks, and competitive positioning that a sales team actually used
Strong written and verbal communication
Willing and able to travel up to 20% of the time

What we offer

Equity from day 1 at a Y Combinator startup
Global ownership of positioning and GTM strategy, reporting directly to the CEO
A product with clear, real-world differentiation in a market that is growing fast
Work alongside a highly competent, top-tier team, including professionals from Y Combinator, ex-AWS, and Palantir
Low-bureaucracy environment, minimal meetings, asynchronous communication culture
Relocation support; housing subsidy if you choose to live within 1 mile of the office