Marketing Manger, Europe

Fi tryfi.com Open · verified Sep 10, 2026

Remote London Mid-level General Marketing

Mid-level General Marketing role at Fi. Remote, United Kingdom · no salary stated · we estimate £47,500–£77,500.

Estimated pay

Fi has not published a salary for this role. The figure below is our estimate, not theirs.

£47,500 – £77,500

What the middle half of mid-level general marketing roles in London paid, among postings that did state a salary.

Worked out from 9 postings that stated pay, median £68,850. Last updated Sep 3, 2026.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Own daily campaign delivery across Fi’s European markets, with focus on the UK and Germany
Adapt Fi’s brand, messaging, creative, and German copy for local audiences
Build awareness through pet, outdoor, and lifestyle partnerships, content, and placements
Coordinate with lifecycle, social, PR, and paid media teams on regional programs
Track campaign results and budget use while managing agencies, freelancers, and vendors

What you bring

Bring at least four years of marketing experience, ideally with a consumer brand using DTC and/or Amazon
Have hands-on experience across paid, social, content, and partnership campaigns
Understand the UK and/or German consumer, media, and retail landscape
Know how to manage external partners and judge campaigns through performance metrics
Work well with distributed teams while handling ambiguity and shifting priorities

Who this fits

You’ll suit a hands-on builder who wants substantial execution ownership on a small team and can bring local market insight to a central marketing organization. The role is remote in London, focused on the UK and Germany, and involves travel within Europe plus occasional trips to the US headquarters. You’ll collaborate across time zones and need to work comfortably in an early-stage market with limited resources.

From the employer

Welcome to Fi. We’re a passionate team from Square, Google, Oura, Peloton, Uber, and more working to transform the human-pet relationship. Our mission? Develop cutting-edge technology to revolutionize what it means to be a pet parent. The pet industry remains firmly stuck in the past and we are here to change that. Fi is leveraging our team's talent and expertise to improve the lives of millions of pets in the U.S. Real-time location tracking, activity, sleep and behavior monitoring – and that's just the beginning. The most exciting aspect of our work? Bridging the communication gap between pets and humans. Imagine a world where everyone knows how their pet feels in real time and how to keep their best friend in good shape. That's the future we're building at Fi. If you're someone who thrives in innovative, collaborative work environments and feels strongly about helping pets live longer, better lives, Fi could be the perfect fit. Join us in our pursuit of the “impossible,” or as we call it here “let me find a way,” to redefine the future of pet ownership together.

Fi is looking for a Marketing Manager, Europe!

Fi is looking for a Marketing Manager, Europe to help build our presence across the region, with the UK and Germany as our top markets. You'll be the hands-on marketer bringing Fi's brand to European pet owners — running campaigns, localizing content, and managing agency partners on the ground. You'll work closely with our central marketing teams to adapt their channels for European audiences, and you'll be close enough to the market to spot what's working and what isn't. This is a builder's role on a small team, with a lot of ownership over execution.

What You'll Do:

Execute Fi's European marketing plan across the UK and Germany, owning day-to-day campaign delivery
Localize Fi's brand, messaging, and creative for UK and German audiences, accounting for cultural, linguistic, and competitive differences — including reviewing and adapting German-language copy
Run endemic marketing campaigns (partnerships, content, placements) within pet, outdoor, and lifestyle ecosystems that build authentic awareness with European pet owners
Partner with our lifecycle, social, PR, and paid media leads to adapt global campaigns for European markets, and build region-specific programs where needed
Manage day-to-day relationships with regional agencies, freelancers, and vendors (creative, PR, media buying), including briefs, timelines, and quality control
Support partner and retail relationships alongside the broader commercial team
Track campaign performance against regional growth targets and report results back to leadership
Help manage the regional marketing budget, tracking spend and flagging where to reallocate
Bring local insight back into Fi — competitive activity, cultural moments, what European pet owners actually respond to
Work with product, ops, and customer experience teams to flag where the local experience falls short of market expectations
Keep regional marketing activity compliant with local advertising, data privacy, and consumer protection regulations (GDPR)

What You'll Bring:

4+ years in marketing, ideally at a consumer brand with DTC and/or Amazon channels
Hands-on experience running integrated campaigns across paid, social, content, and partnerships
Familiarity with the UK and/or German consumer, media, and retail landscape
Experience managing agencies, freelancers, or vendors and holding them to a standard
Comfort with performance metrics — you care whether the campaign moved the number, not just whether it shipped
A strong collaborator who can work with remote, centralized teams across time zones
A builder's mindset, comfortable with ambiguity, limited resources, and shifting priorities in an early-stage market
Willingness to travel within Europe, with occasional travel to the US headquarters
Experience in pet, animal health, wearables, or connected hardware is a plus
Experience supporting an international market launch for a US-based or global brand
An understanding of subscription-based business models

Why You'll Love Us:

Time to Recharge: Enjoy flexible PTO to take the breaks you need.
Top-Notch Health Coverage: We’ve got your back (and teeth and eyes) with full medical, dental, and vision insurance.
Wellness Perks: Free access to One Medical, Kindbody, and Talkspace to keep you feeling your best.
Dog-Friendly Office: Bring your pup to work — they’re part of the team, too.
Give Back to the Pups: Make tails wag with a $500 annual donation to a dog charity of your choice through our BarkBack Program.
Free Fi Membership: Your furry best friend(s) get all the benefits of a Fi collar, on us!
Love for Friends + Family: Share the Fi magic with loved ones through our gifting program.

Fi is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. This policy applies to all employment practices within our organization, including hiring, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Fi makes hiring decisions based solely on qualifications, merit, and our needs at the time.