Sr Brand Manager Nutella LADM
At a glance
Senior Brand Marketing role at Ferrero. Bogota.
Pay not stated Brand Marketing salary
growthroles summary, based on the employer's posting.
What you'll do
- Shape Nutella's near- and mid-term marketing plans for Colombia, Ecuador, Peru and Chile, tied to longer-range goals
- Study consumer behavior and market signals, then use those findings to guide brand decisions
- Coordinate brand work across internal teams and outside media, creative and research agencies
- Lead creative development and media campaigns, plus launches, seasonal work and digital or BTL advertising
- Manage regional brand budgets and lead teams, while supporting complex portfolio, pricing and communication projects
What you bring
- You have five to eight years of marketing experience
- You hold a qualification in marketing, business administration or a related field
- You bring advanced English, Office skills and experience managing databases such as Nielsen
Who this fits
This senior brand role suits someone who can lead direct and cross-functional teams while managing regional brand work. The scope covers Colombia, Ecuador, Peru and Chile, alongside regional responsibilities.
From the employer
Sobre o papel:
Plan and execute the short- and medium-term marketing strategy for the category Nutella at the LADM Cluster (Colombia, Ecuador, Peru, and Chile) and regional levels, in order to ensure the established long-term objectives are met, through the definition and execution of marketing strategies, innovations, and commercial plans.
Principais Responsabilidades:
- Design and execute strategies and tactics for short- and medium-term brand development.
- Analyze market trends, internal and external information, and consumer behavior.
- Coordinate processes that impact brand objectives with internal support areas (sales, trade marketing, workflow, controlling, legal, supply chain, finance, PFM) and external areas (media agencies, creative agencies, research agencies).
- Lead the development of creative pieces and media campaigns for brands.
- Execute and control the regional budget for brands in order to guarantee volume, net sales, and margin results.
- Lead and execute projects that impact brands in the short and medium term (launches, seasons, digital and BTL advertising, other brand campaigns, etc.)
- Support the Senior Regional Category Manager in highly complex projects (communication, portfolio, A&P, pricing)
- Lead and coordinate the direct team and cross-functional teams in the fulfillment of their responsibilities and professional development.
- Comply with the code of ethics, policies, rules, and internal procedures determined by the Group and the Company in the performance of the job.
- Comply with the responsibilities and duties related to the operation of the Occupational Health and Safety System in the exercise of the position.
Sobre você:
Professional in Marketing, Business Administration, or related fields, with experience in marketing. From 5 to 8 years of experiencie, Advanced English, Office Tools, Data Base Management (Nielsen and others)
O que oferecemos:
Carreiras com cuidado integrado - descubra nossos benefícios aqui.
Sobre a Ferrero:
A Ferrero iniciou sua jornada na pequena cidade deAlba, no Piemonte, Itália, em 1946. Hoje, é uma das maiores empresas de alimentos doces embalados do mundo, com muitasmarcas icônicas Vendido em países do mundo todo. Saiba mais sobre a Ferrero em ferrero.com.
DE&I na Ferrero:
Ferrero está comprometida em construir uma cultura diversificada e inclusiva, na qual todos os funcionários se sintam acolhidos e valorizados, e tenham as mesmas oportunidades. Acreditamos que todos os nossos colaboradores são igualmente talentosos, cada um à sua maneira. Ao nutrir a curiosidade e as habilidades naturais dos nossos funcionários, proporcionamos a eles, geração após geração, os meios para o sucesso pessoal e profissional, permitindo-lhes construir sua jornada na Ferrero. A diversidade dos nossos talentos é o que torna o nosso ambiente de trabalho multicultural, inovador e altamente gratificante. Saiba mais aqui.
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