Region Türkiye Marketing Manager Nutella

Ferrero ferrero.com Open · verified Sep 21, 2026

İstanbul Manager General Marketing

At a glance

Mid-level General Marketing role at Ferrero. İstanbul.

Pay not stated General Marketing salary

RoleGeneral Marketing

SeniorityManager

Locationİstanbul

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Set Nutella’s regional strategy, growth roadmap, and yearly budget across Türkiye, Iran, and Pakistan
Turn consumer, shopper, category, and competitor findings into choices that improve relevance and uncover growth
Track brand and category results, including P&L, investment, volume goals, risks, and corrective actions
Coordinate SKU lifecycles, range decisions, local adaptations, and consumer or trade unit development
Guide media, advertising, promotions, innovation launches, market coordination, and performance reviews across the region

What you bring

A bachelor’s degree is required, while a master’s or business qualification would strengthen your application
Bring preferably more than ten years in FMCG or another fast-moving consumer environment, with people leadership experience
Use strong analysis, commercial judgment, planning discipline, presentation skills, and fluent written and spoken English

Who this fits

You’ll suit a senior regional marketer who can connect data, strategy, budgets, portfolio choices, and execution across multiple markets. The role requires collaborative leadership in a multicultural matrix, balancing local needs with regional priorities and global brand standards. You’ll be based in Istanbul and lead, develop, and engage an assigned team.

From the employer

About the Role:

We are looking for a Region Marketing Manager Nutella, based in Istanbul, to lead the regional marketing agenda for one of the world’s most iconic and loved brands across Türkiye and IPA (Iran & Pakistan). In this high-impact role, you will help shape the brand strategy, positioning, portfolio priorities, and annual planning process from a regional perspective, while ensuring strong and consistent deployment of Nutella’s growth agenda across the markets in scope. The successful candidate will report managerially to the Head of Türkiye Marketing and professionally to the Area Marketing Nutella APAC-MEA.

If you are ready to combine strategic thinking, consumer passion, and strong business ownership to accelerate the growth of a true love brand, we would be excited to welcome you to our journey.

Main Responsibilities:

Shape the regional category strategy, long-term growth roadmap, and annual budgeting process for Nutella across the markets in scope, ensuring clear alignment with brand values, business priorities, PS2–PS3 objectives, and regional growth ambitions.
Translate consumer, shopper, category, and competitive insights into strategic choices that strengthen brand relevance, unlock growth opportunities, and support fact-based decision-making.
Own the monitoring of brand and category performance, including P&L, investments, volume targets, and key business drivers, proactively identifying risks, gaps, opportunities, and corrective actions to deliver against objectives.
Support the Head of Marketing in strengthening the Category portfolio architecture by coordinating SKU lifecycle management, range optimization, local customization, and consumer/trade unit development in line with global guidelines and portfolio governance.
Guide communication, advertising, media, and consumer promotion plans by defining clear target audiences, optimizing the media mix, and ensuring every activation reinforces Nutella’s brand equity, category strategy, and regional business objectives.
Drive innovation roll-out and category development initiatives across the markets under scope, bringing together local market inputs, cross-functional capabilities, and external partners to ensure excellent execution.
Act as the key regional marketing reference point between Area/AMMC, local markets, Sales, Trade Marketing, Media, and agency partners, ensuring market needs, insights, best practices, and growth opportunities are translated into strong plans and flawless execution.
Lead meaningful category reviews and business performance discussions by consolidating market inputs, identifying clear priorities, and recommending actionable plans to strengthen results.
Lead, develop, and engage the assigned team by fostering collaboration, empowerment, capability building, open communication, and strong alignment with Group values.

About You:

Bachelor’s degree; a master’s degree or business qualification is a plus.
Preferably 10+ years of marketing experience in FMCG or a similarly dynamic consumer-led environment, including proven people management experience.
A collaborative leader who can inspire teams, influence stakeholders, and turn diverse strengths into collective business impact.
Strong analytical thinking, business acumen, and planning discipline, with the ability to connect data, insights, and strategy into clear decisions.
Comfortable operating in a multicultural and matrix organization, with the agility to balance regional priorities, local market needs, and global brand standards.
A self-driven, resilient, and engaging communicator with excellent presentation skills and the ability to simplify complexity for different audiences.
Fluency in written and spoken English.

What We Offer:

Careers with caring built in - discover our benefits here.

About Ferrero:

Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world’s largest sweet-packaged food companies, with many iconic brands sold in countries all over the world. Find out more about Ferrero at ferrero.com.

DE&I at Ferrero:

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative, and highly rewarding.
Find out more here.