Marketing Campaign Specialist (USFMKCX)

Job Summary

Leverages digital analytics and manages day-to-day operations of the paid Display & Social Media Acquisition plans. Creates and manages campaigns that deliver on key KPIs of sales calls and premium; measuring and evaluating the overall effectiveness of key campaigns.

Essential Job Functions

Leads end to end build-out of paid display and social campaigns (that is DV360, Facebook, etc. ), daily management and optimization of in-market campaigns to deliver against key KPIs, manage ongoing data reporting. Analyzes weekly campaign performance to feed into management reporting and leads audience management and segment creation within technology platforms. Leads daily performance analysis to determine optimization opportunities to implement in-market Display and Social campaigns to deliver effective campaigns in driving efficient leads into the funnel for conversion. Takes ownership of managing monthly digital media budget by partnering closely and providing Finance with budget actuals and forecast. Leads daily management (actualizing, optimizing and planning) of the paid Display & Social media budgets with minimal supervision. Recommends testing of new innovative approaches for display, social media and in-market initiatives to generate quality leads. Partners with analytics team to create dashboards for analysis and optimization. Leads insight/implication development of display and social media creative performance. Manages vendors, including display networks and social websites. Coordinates with cross functional partners to include analytics, creative/content and customer relationship management (CRM) team to execute specific display and social media campaigns as needed.

Physical Actions

Job is performed in-person at a Farmers office or virtually at an approved alternative work location. The physical work environment is indoors and climate-controlled with adequate lighting and ventilation. Normal and customary distractions include background noise produced by office equipment and chatter among people, as well as interruptions. Frequently sits for prolonged periods of time, up to a full shift. Occasionally moves about the workplace including, navigating stairs, ramps, and level or uneven surfaces. Occasionally moves, pushes, pulls, lifts, carries, and/or places objects or materials weighing up to 25 pounds without assistance. Frequently uses shoulders, arms, hands, and fingers to manipulate equipment, tools, and objects necessary to perform job duties. Frequently performs fine motor tasks such as typing, mousing, or writing, up to a full shift. Rarely performs movements such as bending, stooping, crouching, kneeling, twisting, and reaching overhead or below the knees. Possesses clear vision, with or without correction, to visually read and verify information. Relies on depth perception and peripheral vision to navigate the work environment visually by identifying barriers, changes in terrain and locating objects. Possesses adequate hearing, with or without correction, to communicate with co-workers, respond promptly to auditory signals or alarms, and discern sounds essential for maintaining safety and productivity in the workplace. Jobs in this category require rare, if any, travel.

Physical Environment

This position operates in an open office working environment which will include normal and customary distractions, noise, and interruptions.

Education Requirements

High School Diploma or equivalent *Bachelors degree in Marketing or related field.

Experience Requirements

related experience creating and managing paid display and social campaigns, including management of DV360, Facebook, Twitter, and YouTube. Demonstrated experience in performance marketing and ability to work across marketing department functions. Track record of successful vendor management.

Special Skill Requirement

Additional Qualification

Demonstrated analytical skills. Ability to synthesize complex data sets into actionable steps/initiatives *Demonstrated time management and priority setting skills. Ability to drive multiple projects to successful completion. Strong verbal communication and listening skills. Strong written communication skills. Ability to build strong customer relationships. Possesses a high degree of initiative.