Field Marketing, East
At a glance
Mid-level Event Marketing role at Factory. New York · full-time · no salary stated · we estimate $110,000–$143,750.
Factory has not published a salary for this role. The figure below is our estimate, not theirs.
growthroles summary, based on the employer's posting.
What you'll do
- Lead field programs across New York, Boston and Toronto with Enterprise and Mid-Market sales teams
- Use sales account lists and intent signals to focus programs on priority accounts and speed their progress
- Choose regional cities and event formats, then build a calendar around pipeline and deal goals
- Own event targets and plan outreach before, during and after events to improve attendance and sales follow-up
- Run venues, speakers, sponsors, vendors and budgets, and capture regional insights for marketing teams
What you bring
- You have worked at a high-growth startup or a rapidly expanding public technology company
- You have a track record of generating pipeline through field programs for Enterprise and Mid-Market sales
- You have hands-on experience building account-based field programs and using intent data to focus on named accounts
- You can manage several programs, locations and stakeholders at once
Who this fits
This role suits a self-directed field marketer comfortable shaping programs in a fast-moving, ambiguous setting. You’ll work in person at the New York office five days a week and travel within the East region for events and customer meetings, up to forty percent.
From the employer
About Factory
Our mission is to create a world where software builds and improves itself.
We build the platform for self-improving software development, helping the world's largest enterprise engineering teams turn their organizations into autonomous software factories. Customers including Nvidia, Blackstone, Royal Bank of Canada (RBC), Palo Alto Networks, Adobe, and T-Mobile run Factory to ship code, review PRs, run tests, and deploy continuously - getting smarter with every cycle.
In 2026, we raised $200M at a $5B valuation, bringing our total funding to over $400M. We are backed by world-class investors and operators including Khosla Ventures, Sequoia, Blackstone, Ali Ghodsi (CEO of Databricks), and Frank Slootman (Former CEO of Snowflake).
About the Role
Factory is hiring a Field Marketing Manager to own our East region including New York, Boston, and Toronto. You'll partner closely with Enterprise and Mid-Market sales to turn dinners, roundtables, meetups, and strategic sponsorships into pipeline and closed revenue in your territory. ABM is at the heart of how we operate; every program you run will be tightly aligned to a target account list, informed by intent data, and measured by its impact on those accounts.
We're at an exciting moment at Factory. We're building the entire marketing team from the ground up, and this East hire will be one of the first field marketers at the company. If you've ever wanted to build a territory, define how we show up in your market, and shape the field motion for a fast-growing AI company from day one, this is that role.
What You Will Do and Achieve
Own field marketing for East. Drive end-to-end strategy, execution, and measurement of all field programs across the East region in lockstep with the Enterprise and Mid-Market sales teams covering your territory.
Run an account-based motion. Partner with sales on target account lists to prioritize where to invest, and design programs that surround and accelerate the accounts that matter most.
Build the regional calendar. Identify and prioritize the cities, accounts, and formats that will move the needle on pipeline and deal acceleration in your region.
Drive measurable pipeline. Own pipeline targets tied to field marketing in your region, and design pre-event, day-of, and post-event motions that maximize registration-to-attendance conversion and sales follow-up against your target account list.
Partner deeply with sales. Work hand-in-hand with AEs, SDRs, and sales leadership in your territory to build programs, targeted lists, and turn engagement into closed revenue.
Run the operation. Manage venues, speakers, sponsorships, vendors, and budgets end-to-end.
Show up where it counts. Travel to your events, run them on the ground, make real-time calls, and represent Factory in front of customers and prospects.
Bring the field back to the team. Surface insights from your region to inform campaign strategy, messaging, and product positioning across the broader marketing org.
Build scalable playbooks. Create repeatable systems for field programs that can be replicated across regions and segments as Factory scales.
Champion the Factory voice. Ensure every program reflects the clarity, vision, and ambition behind Factory's mission to bring autonomy to software engineering.
Qualifications
Experience at a high-growth startup or hyper-growth public technology company is required.
A proven track record of driving pipeline through field programs supporting Enterprise and Mid-Market sales.
Hands-on ABM experience. You've built and executed account-based field programs, you're comfortable using intent data to prioritize accounts, and you know how to align field tactics to a named-account strategy.
A go-getter mindset. You're hungry, self-motivated, creative and thrive in fast-paced, ambiguous environments. You don't wait to be told what to do - you see the gap, build the plan, and make it happen.
Strong project management skills with the ability to juggle multiple programs, cities, and stakeholders simultaneously.
A passion for developers, autonomy, and shaping how a new category is understood and adopted.
Comfort with the modern event and marketing tech stack (Salesforce, HubSpot, Luma).
AI-curious, genuinely. You're not using AI tools occasionally; you're rewiring how you work around them. You're faster, sharper, and more prolific because of it, and you bring that energy to how you prep, communicate, and execute. We want someone who sees AI (including Factory!) as a multiplier, not a shortcut.
The team is based in our New York office and works together in person five days a week. This role will require significant travel within the East region (up to 40%) for events and customer engagements.
Not this one either?
Claude or ChatGPT reads the other 92,804 for you.
Get better matches →
