Field Marketing Coordinator

Factory factory.ai Open · verified Aug 17, 2026

On-site San Francisco New York Full-time Mid-level Event Marketing

Mid-level Event Marketing role at Factory. San Francisco · full-time · no salary stated · we estimate $139,050–$167,750.

Estimated pay

Factory has not published a salary for this role. The figure below is our estimate, not theirs.

$139,050 – $167,750

What the middle half of mid-level event marketing roles in San Francisco paid, among postings that did state a salary.

Worked out from 24 postings that stated pay, median $146,250. Last updated Aug 14, 2026.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Run Factory events and field programs, from planning through delivery
Prepare landing pages, registrations, emails, timelines, and event deadlines
Support territory and account-based marketing with sales and marketing teams
Track program budgets, campaign results, and year-over-year performance
Handle mailings, tradeshow shipments, lead uploads, surveys, and event reporting

What you bring

One to three years of event planning or marketing experience, preferably in high-growth SaaS or developer-focused companies
Strong project, time management, organizational, written communication, and verbal communication skills
Comfort measuring marketing results against budgets
Interest in metrics-led marketing and a passion for developers, autonomy, and shaping adoption of a new category
Salesforce, marketing automation, or AI tools experience is a plus

Who this fits

You’ll suit a hands-on event marketing role that supports sales territories and account-based programs. The job is in-office five days a week in San Francisco, with domestic travel required for part of the role. You’ll work in a fast-moving team where priorities can change and teammates may need support.

From the employer

About the Role

Factory is seeking a Field Marketing Coordinator to partner closely with the sales and marketing teams to drive Factory's value proposition and go-to-market strategy. Key responsibilities include planning, organizing, and executing events and field marketing programs that generate new prospects and advance existing opportunities.

What you will do and achieve

Coordinate Factory-sponsored tradeshows, webinars, dinners, executive roundtables, direct mail campaigns, and field events from end-to-end
Organize team preparation meetings for each event
Project manage landing pages, registration, email campaigns, timelines, and deadlines
Source venues for Factory field marketing events
Closely integrate with marketing and sales, supporting territory needs and executing regional and account-based marketing strategies
Maintain budget tracker for your programs
Assist with creative approaches to marketing Factory programs (live and virtual)
Manage direct mail sends (gifts, swag, giftcards) as well as tradeshow shipments (banners, swag, handouts, deliverables)
Provide reports on campaign performance and track year-over-year program results
Collect and upload program lead data and surveys immediately post-program
Support flagship events like the Agent Native Development Summit
Travel 30-50% domestically

Qualifications

1-3 years event planning and/or marketing experience, ideally at a high-growth SaaS or developer-focused company
Strong project management, time management, and organizational skills
Excellent written and verbal communication skills
Interest in metrics-driven marketing; comfortable tracking results against budget
Salesforce, marketing automation, and AI tools experience a plus
Thrive in fast-paced environments; able to shift priorities and support teammates as needed
A passion for developers, autonomy, and shaping how a new category is understood and adopted

This is an in-office position (5 days/week) in San Francisco (walking distance to Caltrain)