Field Marketing, Central

Factory factory.ai Open · verified Aug 17, 2026

Remote Austin Full-time Mid-level Event Marketing

Mid-level Event Marketing role at Factory. Remote, United States · full-time · no salary stated · we estimate $105,000–$138,000.

Estimated pay

Factory has not published a salary for this role. The figure below is our estimate, not theirs.

$105,000 – $138,000

What the middle half of mid-level event marketing roles in Austin paid, among postings that did state a salary.

Worked out from 17 postings that stated pay, median $118,000. Last updated Mar 10, 2026.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Own Central field marketing strategy, execution, and performance measurement
Use target-account data to shape programs that advance priority opportunities
Plan regional cities, accounts, formats, and event activity around pipeline goals
Work with sales teams to convert engagement into follow-up and closed revenue
Run venues, speakers, sponsors, vendors, budgets, and events on the ground

What you bring

Background at a rapidly scaling startup or a hyper-growth public technology company
Evidence that your field programs have generated pipeline for Enterprise and Mid-Market sales
Hands-on account-based marketing experience using intent signals and named-account priorities
Strong organization across concurrent programs, cities, vendors, budgets, and stakeholders
Working knowledge of Salesforce, HubSpot, and Luma, plus an AI-centered way of working

Who this fits

You'll suit a builder role where you create the Central field motion within a newly forming marketing team. You'll work remotely from Austin while covering Chicago, Houston, Dallas, and Austin, with travel to events and close collaboration with Enterprise and Mid-Market sales. The role favors self-direction, comfort with ambiguity, and enthusiasm for developers, autonomy, and AI.

From the employer

About the Role

Factory is hiring a Field Marketing Manager to own our Central region including Chicago, Houston, Dallas, and Austin. You'll partner closely with Enterprise and Mid-Market sales to turn dinners, roundtables, meetups, and strategic sponsorships into pipeline and closed revenue in your territory. ABM is at the heart of how we operate; every program you run will be tightly aligned to a target account list, informed by intent data, and measured by its impact on those accounts.

We're at an exciting moment at Factory. We're building the entire marketing team from the ground up, and this Central hire will be one of the first field marketers at the company. If you've ever wanted to build a territory, define how we show up in your market, and shape the field motion for a fast-growing AI company from day one, this is that role.

What you will do and achieve

Own field marketing for Central. Drive end-to-end strategy, execution, and measurement of all field programs across the Central region in lockstep with the Enterprise and Mid-Market sales teams covering your territory.
Run an account-based motion. Partner with sales on target account lists to prioritize where to invest, and design programs that surround and accelerate the accounts that matter most.
Build the regional calendar. Identify and prioritize the cities, accounts, and formats that will move the needle on pipeline and deal acceleration in your region.
Drive measurable pipeline. Own pipeline targets tied to field marketing in your region, and design pre-event, day-of, and post-event motions that maximize registration-to-attendance conversion and sales follow-up against your target account list.
Partner deeply with sales. Work hand-in-hand with AEs, SDRs, and sales leadership in your territory to build programs, targeted lists, and turn engagement into closed revenue.
Run the operation. Manage venues, speakers, sponsorships, vendors, and budgets end-to-end.
Show up where it counts. Travel to your events, run them on the ground, make real-time calls, and represent Factory in front of customers and prospects.
Bring the field back to the team. Surface insights from your region to inform campaign strategy, messaging, and product positioning across the broader marketing org.
Build scalable playbooks. Create repeatable systems for field programs that can be replicated across regions and segments as Factory scales.
Champion the Factory voice. Ensure every program reflects the clarity, vision, and ambition behind Factory's mission to bring autonomy to software engineering.

Qualifications

Experience at a high-growth startup or hyper-growth public technology company is required.
A proven track record of driving pipeline through field programs supporting Enterprise and Mid-Market sales.
Hands-on ABM experience. You've built and executed account-based field programs, you're comfortable using intent data to prioritize accounts, and you know how to align field tactics to a named-account strategy.
A go-getter mindset. You're hungry, self-motivated, creative and thrive in fast-paced, ambiguous environments. You don't wait to be told what to do - you see the gap, build the plan, and make it happen.
Strong project management skills with the ability to juggle multiple programs, cities, and stakeholders simultaneously.
A passion for developers, autonomy, and shaping how a new category is understood and adopted.
Comfort with the modern event and marketing tech stack (Salesforce, HubSpot, Luma).
AI-curious, genuinely. You're not using AI tools occasionally; you're rewiring how you work around them. You're faster, sharper, and more prolific because of it, and you bring that energy to how you prep, communicate, and execute. We want someone who sees AI (including Factory!) as a multiplier, not a shortcut.