CRM Marketing Specialist (Eng. & Spanish)

Fa Ewjt Saasfaprod1 Open · verified Sep 10, 2026

Canada Full-time Mid-level Email Marketing

Mid-level Email Marketing role at Fa Ewjt Saasfaprod1. Canada · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll shape product, contact, and creative approaches for large CRM campaigns using predictive modeling, machine learning, and tailored content
You'll take email, SMS, and push campaigns from intake through launch, including audience segmentation and execution checks
You'll build and improve lifecycle programs such as onboarding and reactivation with analytics and automation
You'll run A/B and multivariate tests, assess results, and apply learnings to future campaigns and templates
You'll coordinate with marketing, data, MarTech, product marketing, media, agencies, and vendors to meet performance goals

What you bring

A bachelor's degree and three to five years of similar or relevant experience
CRM experience with Epsilon PeopleCloud Messaging, Movable Ink, or Attentive preferred
Experience with enterprise marketing automation, especially Adobe AEP, AJO, CJA, Campaign, or Marketo; SFMC also considered
HTML template editing, Photoshop, and strong knowledge of channel KPIs, testing, metrics, and reporting
Professional fluency in both English and Spanish

Who this fits

This role suits someone who can work independently while coordinating closely with internal teams, partners, and vendors. You'll need to manage shifting production demands, dependencies, and high accuracy standards. The schedule is forty hours weekly, with possible additional hours or weekends, and the listing places the role in Canada without naming a city.

From the employer

A leading international sports league is seeking a passionate, innovative leader with a strong CRM background to join our team. The Fan Engagement Marketing team optimizes the overall marketing strategy, planning, measurement, and channel activation efforts via paid and outbound marketing channels to support the strategic priorities and business objectives of the organization. We leverage enterprise transactional and fan profile data, research and insights, and real-time fan behaviors with marketing channels to identify market trends, grow audience opportunities, and optimize media mixes, platforms, and channels to deliver more effective efforts that drive business results for organizational priorities. These efforts span fan acquisition and engagement and will dive deep into key initiatives that transcend audiences, platforms, media channels and geographies to drive results. We are a passionate team working hard to build the right strategies to engage fans around the world.

We are currently seeking a CRM Marketing Specialist to join the Fan Engagement team. This role will contribute across the full CRM marketing lifecycle - from marketing strategy and campaign planning through journey and campaign execution, performance measurement, and ongoing optimization. The CRM Marketing Specialist will work collaboratively across Marketing and with key partners including Data & Analytics, MarTech, Product Marketing, Digital Media, and external agencies and vendors.

Responsibilities:

Drive product, contact and creative strategies to develop and implement large scale CRM campaigns optimized using machine learning, predictive modeling, and personalized content.
Manage and execute the marketing campaign process from initial request submission to deployment with a focus on outbound marketing channels (e.g., email, SMS, push).
- Audience segmentation & execution
- QA of touchpoints, personalization elements, any dynamic content, etc..
- Campaign build and deployment
Design and implement A/B and multivariate tests that yield continuous improvements to our fan strategies and lift conversion rates.
Optimize lifecycle CRM campaigns (e.g., onboarding, reactivation) using insights and analytics along with automation tools to increase fan LTV.
Extracting key insights and learnings for future optimization and template efficiency.
Collaborate with internal stakeholders, partners, and vendors to build the most effective campaign strategies to meet performance targets.

Responsibilities:

Drive product, contact and creative strategies to develop and implement large scale CRM campaigns optimized using machine learning, predictive modeling, and personalized content.
Manage and execute the marketing campaign process from initial request submission to deployment with a focus on outbound marketing channels (e.g., email, SMS, push).
- Audience segmentation & execution
- QA of touchpoints, personalization elements, any dynamic content, etc..
- Campaign build and deployment
Design and implement A/B and multivariate tests that yield continuous improvements to our fan strategies and lift conversion rates.
Optimize lifecycle CRM campaigns (e.g., onboarding, reactivation) using insights and analytics along with automation tools to increase fan LTV.
Extracting key insights and learnings for future optimization and template efficiency.
Collaborate with internal stakeholders, partners, and vendors to build the most effective campaign strategies to meet performance targets.

Required Education and Experience:

Bachelor’s degree with at least 3-5 years of similar or relevant work experience.
Experience with CRM tools (Epsilon PeopleCloud Messaging, Movable Ink, Attentive preferred).
Prior working knowledge of enterprise level marketing automation platforms (Adobe tools such as AEP, AJO, CJA, Campaign, Marketo, etc. strongly preferred but, others such as SFMC will be considered).
HTML editing and working knowledge required to be able to make edits to templates
Deep understanding of channel KPIs, A/B testing, metrics, and reporting.
Bilingual proficiency in English and Spanish required
Proficiency in Photoshop.

Other Key Attributes/Characteristics:

Ability to work independently and as a team player to find ways to uncover opportunities
Strong communication skills
Strong project and time management skills with high standards of accuracy and organization
Ability to keep up with a fast-paced production schedule that has a fluctuating level of workload throughout the calendar year.
Proven ability to collaborate & manage dependencies on other team members that are supporting the launch of a campaign
Passion for innovation and solving difficult challenges
Passion for sports is a plus

Expected Hours of Work:
Employees are required to work 40 hours per week. This role may require more than 40 hours per week and/or weekends